Senior consultant and specialist with 26 years of experience in the design of communication strategies for Spanish and int’l companies operating in our country. Specializing in media relations, corporate communication and spokesperson training. Degree in business administration from the University of Alcalá de Henares and postgraduate studies in "corporate Communication and media relations" at San Diego State University (SDSU, USA). In 1992 I joined the team of the agency Holmes & Marching in Spain and in 1994 I joined Issues PR, where I worked as media relations specialist for clients such as McDonalds or Total.   Along with my current partners, I was part of the founding team of ASESORES DE RELACIONES PÚBLICAS Y COMUNICACIÓN in 1995. Since that year I have been leading the team dealing with technology, working for clients such as Microsoft or LG electronics. Since 2001 and with the entry of clients like Walt Disney, Warner and Sogecine, I was involved in the management and direction of cinema and entertainment companies acting like "Head of publicity" of titles like The Others, Intacto, Monsters Inc, Dinosaurs or Pearl Harbour.  In 2003 I assume the role of director of the agency, working as senior consultant for clients such as Microsoft, Samsung, UPS, Siemens or NH, as well as special projects as media training or crisis communications. Currently, I work with my team of advisors in providing our clients with advice and service in the following areas of competence: Together with my team, we provide our knowledge and management in the following areas of work:• Strategic communications and public relations consultancy• Content creation and branded content• Digital marketing and social media management• Institutional Relations and CSR• Organization of events• Crisis Management• Research and reputation analysis• Media Training