Luis Ducoing work email
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Luis Ducoing personal email
Highly skilled Marketing Manager with demonstrated achievements in delivering profitability and business growth in the FMCG, stationery, IT and construction industries in Mexico.• Strategic problem solver with strong analytical skills and demonstrated capacity to turn around businesses and leverage market opportunities to generate innovation and product development• Proven track record of delivering profitability through developing strategic marketing plans, managing advertising and trade marketing budgets, developing balanced scorecards and KPI’s, forecasting, and fostering bottom line growth • Experienced consumer marketer with strong marketing and planning skills, creative implementation across channel’s path to purchase, including below the line, CRM, digital, social and retail store design.• Excellent people management, leadership and teamwork skills. Passionate about motivating and leading multifunctional teams to develop cohesion and a result-oriented mindset through empathy, coaching and mentoring
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Marketing ManagerUsg Latam Jun 2021 - PresentMexico CityUSG is an American company which manufactures dry wall products, such as USG TABLAROCA® and USG DUROCK®, in the Mexican market.• Developed USG Mexico’s 2022 and 2023 Marketing Plans, focusing on fostering brand awareness through disruptive Marketing Campaigns, never seen in the Construction Sector, for USG TABLAROCA® and USG DUROCK® brands. This generated more than 500 million reach incrementing TABLAROCA® TOM whereas positioning it as the bestselling lightweight brand.• Developed USG DUROCK® FORTE repositioning strategy delivering an improved product with a disruptive Digital Marketing Campaign which leads this board category in the market.• Developed pricing strategies per family and territory, delivering USG’s budget profitability in each category during 2022 and 2023.• Foster innovation through new products added into the portfolio that are revolutionizing the Construction Sector through disruptive Marketing Campaigns and Go To Market strategies. -
Trade Marketing ManagerUsg Latam Feb 2018 - Jun 2021Mexico City Area, Mexico• Developed and executed the USG LATAM Trade Marketing Plan on the bases of: (a) increasing the brand visibility in terms of the external and internal appeareance of USG wholesaler’s POS, (b) improving the customer experience by launching a sales force loyalty program, (c) fostering growth in the retail channel by new layouts and POS materials implementation in Home Depot Stores, and (d) generating consumer promotions such as “USG takes you to Russia” which increased sell-out by 13%. • Developed the main USG wholesaler’s corporative events: (a) “Tablaroquero Day” which included a fair and a musical show in the Arena Mexico with 10K attendees, and (b) “National Distributor Convention” gathering the most important clients in a three day event.• Leaded and coached the Trade Marketing regional team including 4 regional coordinators, a senior brand coordinator and a brand assistant.
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Project ManagerIbm Aug 2016 - Jan 2018Mexico CityOne of the world's largest information technology companies, providing a wide spectrum of hardware, software and services offerings.Project Manager Administrator• PMA of IBM GBS client, Scotiabank. Responsible for delivering profitability in the following projects of the bank: Testing Factory, Agile Factory, Analytics and CIS Application.• Generated the monthly forecast in terms of revenue and cost.• Responsible of the client’s monthly billing process, whereas actively involved in the accounts payable administration with the client lowering the payments overdue.• Managed the administrative processes of the IBM resources assigned to Scotiabank.• Led the functional testing working units inside the Document Scanning and Tax Registration projects implementing the Scrum Methodology. -
Account ManagerWpp Nov 2014 - Jul 2015Mexico CityA world leader holding of agencies specialized in advertising and marketing services.• Responsible for client acquisition and retention through developing and implementing effective marketing strategies, promotional items and sales plans that lead to business growth.• Developed and followed up the most important client of the agency achieving 90% of the agency's 2015 sales by winning their Christmas promotional item bid. • Negotiated with both, internal and external clients.• Developed Mexican suppliers. -
Sheaffer Brand ManagerBic Jan 2012 - Oct 2014Mexico CityA multinational company that focuses on the manufacture and distribution of stationery products.• Developed and executed Sheaffer’s Marketing Plan on the bases of: (a) offering consumers added value products, (b) implementing the correct product mix in POS according to each client’s needs, (c) focusing and developing new showcase layout distribution in all chains, and (d) negotiating Sheaffer’s product listing for new clients. This strategy resulted in in 7% - 10% annual average increases after a negative tendency since 2009. • Designed and executed the digital strategy for Sheaffer’s brand in Mexico including Facebook and Twitter where “Talentario Sheaffer” became Sheaffer’s image flagpole.• Designed and executed product's layouts and BTL activities increasing department stores' sell-out. • Leaded and coordinated Latin America's marketing plan implementation. -
Senior Assistant Brand ManagerPepsico (Sonric'S) Feb 2009 - Oct 2011Mexico CityGlobal food and beverage leader that owns 70% of the savory snack market and 10% of the confectionary segment in Mexico.Senior Assistant Brand Manager• Designed and implemented the gummies Marketing Plan.• Generated innovation over the gummies portfolio developing the first fruit flavored licensed gummies based on a market research study.• Managed the variety packs portfolio in order to increase profitability (P&L).Promotions Assistant Brand Manager from February 2009 to June 2010 • Developed Promo Packs Business Proposals ensuring: (a) the profitability of each execution (P&L analysis) (b) the generation of incremental sales peaks during specific months, and (c) the correct license, promotional item and candy mix according to consumer focus groups. • Launched and followed up to 13 promo packs achieving off-invoice sales growth of +3% vs. 2008 in the “Candy + Toy” category.
Luis Ducoing Skills
Luis Ducoing Education Details
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Graduated With Honours
Frequently Asked Questions about Luis Ducoing
What company does Luis Ducoing work for?
Luis Ducoing works for Usg Latam
What is Luis Ducoing's role at the current company?
Luis Ducoing's current role is Marketing Manager at USG LATAM.
What is Luis Ducoing's email address?
Luis Ducoing's email address is ld****@****wpp.com
What schools did Luis Ducoing attend?
Luis Ducoing attended Tecnológico De Monterrey.
What are some of Luis Ducoing's interests?
Luis Ducoing has interest in Health.
What skills is Luis Ducoing known for?
Luis Ducoing has skills like Estrategia, Estrategia De Mercadotecnia, Mercadotecnia, Plan De Marketing, Estrategia Empresarial, Market Planning, Minorista, Marketing Comercial, Ventas, Desarrollo De Productos, Customer Insight, Marketing Management.
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