Luis Jesús Durand Email and Phone Number
Luis Jesús Durand personal email
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Follow me and do not miss my posts on Corporate Communication, Reputation Management, Brand Strategy, Digital Marketing, Public Relations and Social Responsibility with strong focus on Industry, Mining, Oil & Gas and Hydropower.I am a specialist in corporate communication, passionately curious and with extensive experience in developing successful corporate communication, reputation, branding and marketing strategies for B2C and B2B brands in the US, Spain (EMEA) and Latin America.More than a decade leading marketing and public relations efforts for brands such as Nike, Visanet, GoEuro, cbc Bottling, UCC Café Tempo, MWH Global (Stantec), Agroindustrial Paramonga, etc.I understand very well the dramatic evolution of the corporate communication and reputation industry in the last two decades, and I know how to face the current challenges that companies, brands and services face daily.To stand out from the crowd, brands and companies require cutting-edge solutions in corporate communication planning, story alignment and creative brand content. That's where my experience as a corporate communication specialist can help you to stand out.Experience:• Corporate Communication and public relations.• Marketing communications for B2B, B2C.• Internal communications and employer branding.• Branded Content.• Digital marketing (SEO, SEM, SMM)• Social Responsibility and Social License to Operate.OUTSTANDING MILESTONES- I launched numerous marketing communications campaigns in a wide range of industries: lifestyle, mining, hydropower, retail, food, industry, transportation and financial services.- The media that I have worked with CBS (USA) PRWeb (USA) InfoHoreca (Spain) Commercial Report (United Kingdom) El Comercio (Peru), Rumbo Minero (Peru), ENERNEWS (Argentina) , Mining and Energy (Chile).
Durand Comunicación Estratégica Y Posicionamiento
View- Website:
- durandcomunicaciones.blogspot.com
- Employees:
- 2
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Director GerenteDurand Comunicación Estratégica Y Posicionamiento May 2015 - PresentPeruWe are DURAND Comunicaciones. we inspire businesses and organizations to build trust among their stakeholders; through cutting edge and innovative Communication solutions.DURAND Comunicaciones is the first marketing communications, and public affairs consultancy with strong focus on Mining, Industry, Engineering, Oil & Gas, Hydropower and Construction.With e an extensive experience developing successful Corporate Communications, Brand and Marketing strategies for B2C and B2B… Show more We are DURAND Comunicaciones. we inspire businesses and organizations to build trust among their stakeholders; through cutting edge and innovative Communication solutions.DURAND Comunicaciones is the first marketing communications, and public affairs consultancy with strong focus on Mining, Industry, Engineering, Oil & Gas, Hydropower and Construction.With e an extensive experience developing successful Corporate Communications, Brand and Marketing strategies for B2C and B2B brands in US, Spain (EMEA) and LATAM.In order to stand out of the crowd, brands and companies requires cutting edge solutions in strategic communications planning, reputation and creative branded content. That’s where our experience in managing integrated corporate communications programs can help highlighting brands. Specialty areas:• Corporate Communications• Public Affairs• Marketing Communications & PR.• Crisis• CSR • B2B, B2C Strategic Communications. • Internal Communications and Employer Branding.• Branded Content. Show less
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Corporate Communications ConsultantPorter Novelli Iberia Jan 2017 - Jul 2017Madrid Area, Spain• Leading the efforts to highlight the coffee brand UCC in Spain, developing the campaing "Growers on the Ground", teaming up with the Porter Novelli Network in EMEA.• Strategic communications support for Asozumos (Spanish Orange Juice Association) and Transfesa (logistics and transportation railway spanish company). • Strategic support and consultancy for brands like Go Euro, Turismo de Islas Canarias, MacDonald Hotels UK, Cathay Pacific Airlines, etc. -
Corporate Communications ConsultantAtrevia Oct 2016 - Jan 2017Madrid Area, Spain• I supported proposal development process for Atrevia Peru office and clients such as cbc bottling company Peru, Desarrolladora Inmobiliaria (real state), and others. -
Latam Marketing Communications ManagerMwh, Now Part Of Stantec Aug 2013 - Mar 2015Argentina, Chile, Panamá, Perú• I developed new communications channels to promote MWH brading and reputation in LatAm.• I was the internal comms regional manager, leading the effort to improve the communications between the headquarters in Broomfield and its branches in LatAm.• For the really first time, we delivered Spanish content for our Latin American audiences which included newsletters, webcasts, prints, and general corporate communications support. • I managed our PR and external… Show more • I developed new communications channels to promote MWH brading and reputation in LatAm.• I was the internal comms regional manager, leading the effort to improve the communications between the headquarters in Broomfield and its branches in LatAm.• For the really first time, we delivered Spanish content for our Latin American audiences which included newsletters, webcasts, prints, and general corporate communications support. • I managed our PR and external communications efforts in LatAm, and I offered important support in our external communications coverage in the US.• I promoted the Spanish content generation for our MWH global website, as well as our marketing collaterals translated into Spanish.• I have worked with multicultural and multidisciplinary teams; and I have dealt with communications teams and activities based in America, Europe, and Asia Pacific. Show less -
Coordinador De Comunicaciones Y RrppAgro Industrial Paramonga Aug 2011 - Aug 2013Paramonga• I managed a corporate communication budget up of $31.000 • I promoted brand loyalty among more than 20 local and regional communication media• I developed internal and external corporate media: corporate magazine, Social Media, CSR Newsletter, etc.• My team generated valuable information delivered for more than 1450 workers and 20000 Paramonga inhabitants• We increased up of 88% the corporate communications coverage, in order to generate commitment and identity• I… Show more • I managed a corporate communication budget up of $31.000 • I promoted brand loyalty among more than 20 local and regional communication media• I developed internal and external corporate media: corporate magazine, Social Media, CSR Newsletter, etc.• My team generated valuable information delivered for more than 1450 workers and 20000 Paramonga inhabitants• We increased up of 88% the corporate communications coverage, in order to generate commitment and identity• I promoted a growth of 22% the reputation of the corporate brand among our external stakeholders Show less -
Public Relations ProfessorIsil-Instituto San Ignacio Mar 2013 - Jul 2013• Professor of Public Relations and Corporate Communications course -
Jefe De Comunicaciones InternasTopy Top Jan 2008 - May 2010• I Improved the HR Department's image among 7500 workers of the corporation.• I worked in the neutralization of more than 120 organizational conflicts in Peru and Venezuela,through more than 50 focus groups in 24 months. Seven of those conflicts were serious for the company.• I improved the interpersonal communications directly and indirectly in about 53% of the workforce of the company through RAP sessions and workshops on communication.• I promoted a rise from 51%… Show more • I Improved the HR Department's image among 7500 workers of the corporation.• I worked in the neutralization of more than 120 organizational conflicts in Peru and Venezuela,through more than 50 focus groups in 24 months. Seven of those conflicts were serious for the company.• I improved the interpersonal communications directly and indirectly in about 53% of the workforce of the company through RAP sessions and workshops on communication.• I promoted a rise from 51% to 65% the level of labour satisfaction among 600 workers of the patterns plant. • The communications team led by me, saved $ 3,000 to the organization in planning and design of internal corporate magazine.• I set up and managed the business social networks (Facebook, Twitter and Blogger) in order to get workers communicated among them in Peru, Venezuela and Colombia.• I promoted a rising of 300% the worker's participation in company's suggestion boxes.• I used to conceptualize the internal electronic newsletter (acquisition of topics,conducting interviews, writing articles, research). Show less
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Account ExecutiveFigueroa & Associates / Porter Apr 2007 - Sep 2007Daily media evaluation for brands like Visa, Visanet and its competitors.I promoted media appearances valued in 20 000 dollars I used to write electronic reports in order to measure media brand exposureI was encharged of company's event Lima Norte Vende Mas. A trade project valued in more than US$ 1 mDesign of advertising campaigns
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Communication And Media ConsultantCommunication Research Centre Oct 2000 - Dec 2006Planning and organization of internal and external communications projectsDevelopment and planning of corporate policies.Design of communication materials for human resources training.I conducted several Social marketing researches.I designed agenda setting for clients.
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Professor Of AdvertisingBausate Journalism School Oct 2003 - Jul 2004· I conducted advertising workshops . · I was trainer of marketing research workshops. · I conducted workshops about visual semiotics.
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Human Resources And Internal Communications AnalystTextil San Cristobal Sa Lima & Chincha Peru May 1999 - Oct 2000· I was Nike code of conduct trainer. · I designed Human Resource procedures. · I designed strategies to improve the corporate culture. · I designed a corporate identity projects.
Luis Jesús Durand Skills
Luis Jesús Durand Education Details
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Marketing/Marketing Management, General -
Escuela Internacional De ComunicacionMáster En Comunicación Corporativa E Institucional -
Comunicación Organizacional
Frequently Asked Questions about Luis Jesús Durand
What company does Luis Jesús Durand work for?
Luis Jesús Durand works for Durand Comunicación Estratégica Y Posicionamiento
What is Luis Jesús Durand's role at the current company?
Luis Jesús Durand's current role is Senior Marketing Communications Specialist │Reputation│CSR Management│Brand Strategy│ Marketing B2B.
What is Luis Jesús Durand's email address?
Luis Jesús Durand's email address is lu****@****ail.com
What schools did Luis Jesús Durand attend?
Luis Jesús Durand attended Eae Business School, Escuela Internacional De Comunicacion, Universidad Nacional Mayor De San Marcos.
What skills is Luis Jesús Durand known for?
Luis Jesús Durand has skills like Leadership, Social Media, Estrategia Empresarial, Press Releases, Comunicaciones De Marketing, Estrategia De Mercadotecnia, Periodismo, Business Development, Corporate Communications, English, Negotiation, Team Leadership.
Who are Luis Jesús Durand's colleagues?
Luis Jesús Durand's colleagues are Licia Bedoya.
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