Luis Elortondo Email & Phone Number

Philadelphia, PA, US

Salix Fruits is your fruit partner of choice offering the best fruits in the world, directly from the growers at origin. The company provides marketing, sourcing and supply of fruit from around the world into different markets. Salix Fruits is reliable, dynamic, and knowledgeable of the fruit & food industry. Its team accounts for more than 25 years.

Pharr, Texas, US

Strategic business & sales planning, and development of new business lines. Customer base development and value added & service propositions.

Responsible for sales and marketing to national restaurant chains and food service distributors, of a full line of Mediterranean products.

• Managed the marketing operation in the United States of the sales company established by San Juan de los Olivos, and olive packer and producer from Argentina,.
• Prepared business plan and developed sales department.
• Developed customer portfolio, with business in North and Latin America, Europe, Japan, Australia, South Africa, etc.
• Added new lines of products and overseas suppliers.
• Responsible for 90% of sales of parent company (SJO).
• Sold close to 1,000 containers of imported food products each of the last two seasons.

• Responsible for sales of both domestic and overseas markets.
• Developed commercial structure of company, with sales to domestic retailers and customers in the USA, United Kingdom, Switzerland, Holland, and other European countries.
• Participated in creating all commercial products, (ready to eat salads, corn trays, and other fresh vegetable and fruit products).
• Developed organizational chart and hired marketing teams.
• Controlled more than USD15 million in sales per year of fresh fruits, vegetables, and rice.

Certificate, Agribusines Management

Bachelors, Agriculture