• Managed high-performance solid-state memory product lines for the WD_BLACK and Western Digital OEM brands producing profitable revenue growth each of the three years managing the brands.• Developed compelling business cases detailing financial impact, product positioning, and marketing execution to attain buy-in from leadership and sales teams and obtain necessary resources to produce successful product launches.• Used data to deliver market insights used to strategize products, launch timings, and target demographics.• Managed projects through tools such as Jira and Workfront to deliver and support products from concept to end of life delivering marketing assets, setup sheets, go-to-market plans, websites plans, and support.• Maintained product brands by leveraging consumer research, industry trends, and developing customer personas.• Worked with licensing partners such as Microsoft, Sony, and Activision on co-branded product collaborations for properties such as Call of Duty, Xbox, and PlayStation.• Created marketing campaigns through in depth cross collaboration with engineering, finance, pricing, PR and legal bring new products to market and give consumers the best product knowledge and value.• Led sales training preparing staff to present product to customers and give them a technical understanding of the product, marketing plan, and answers to the most difficult questions they might face.• Drafted initial sales projections and determined appropriate inventory rollout by region to maximize product reach and ensure solid reception.• Worked with executives to prepare them for investor presentations on our new product announcements and spearheaded the creation of promotional materials including presentations, teaser trailers, and sample delivery.

• Managed WD Purple line of smart video hard drive products producing forecasts for both OEM and channel customers allocating resources and product mix to maximize gross margins without sacrificing brand value.• Engaged with enterprise customers presenting our product story, portfolio, and value our line could bring to meet their business needs.• Spearheaded exploratory effort to develop new MicroSD card product aimed at the smart video market.• Used third party data sources, sales input, and market trends to develop accurate forecasts of the smart phone and automotive memory chip market which could be used to develop product strategy and technology transitions for customers.

Developed a proposal to improve the equity of compensation for branch managers through the use of geographic, income and other factors to account for variation inherent to the branch.

Managed a $100M line of natural and engineered stone products for one of the largest suppliers of natural stone to both contractors and retail home improvement stores by allocating supply, introducing new products, and negotiating costs.• Introduced a new line of engineered stone that provided a more cost-effective solution to consumers who were looking for more durable alternatives to marble. Spoke directly to customers, conducted market research, developed an initial proposal, and secured supply to produce an initial sell out in one location with $30,000 in revenue in the first week.• Managed the execution of a project to supply granite countertops for suites at the new Mercedes-Benz Stadium in Atlanta by negotiating pricing with supplier in China, using the suite plans to determine the most cost-effective container arrangements for shipping and ensuring the granite was delivered on schedule.

Led multi-year projects developing accurate risk models, improving maintenance schedules, and discovering high risk points of failure for power plants and oil platforms leading to the reallocation of resources for more effective and profitable operations. Managed junior engineers through standardized updates of risk models used to produce reports for the nuclear regulatory commission.• Partnered with engineers and operators at ConocoPhillips, examined the risk of 40+ different hazard scenarios for pipe breaks, backups and pump failures and provided actionable recommendations.• Produced risk analysis models with recommendations to changes in maintenance schedules and hardware configurations that allowed the Callaway Nuclear Power Plant to save millions of dollars annually.

• In-house expert on the graphics-based risk modeling software, CAFTA, leading the efforts to update models for power plants that use this program.• Completed several probabilistic risk assessment reports for various nuclear power plants in the United States through development of new risk models, seismic scenarios, use of human reliability data and recommendations for reducing risk to the power plant and environment that were submitted to the Nuclear Regulatory Commission.