Luis Fernando Peynado Mauleón Email & Phone Number

Puebla, México

• Lidero el desarrollo y lanzamiento de múltiples plataformas digitales (Taxbox, Taxhome), gestionando simultáneamente los equipos de desarrollo y comercial para asegurar una introducción efectiva al mercado.• Aplico la metodología SCRUM en el desarrollo de las plataformas, estableciendo sprints efectivos y KPIs claros para monitorear el progreso, lo que garantiza lanzamientos exitosos y a tiempo.• Establecí y gestiono la arquitectura completa de atención al cliente, incluyendo la… Show more • Lidero el desarrollo y lanzamiento de múltiples plataformas digitales (Taxbox, Taxhome), gestionando simultáneamente los equipos de desarrollo y comercial para asegurar una introducción efectiva al mercado.• Aplico la metodología SCRUM en el desarrollo de las plataformas, estableciendo sprints efectivos y KPIs claros para monitorear el progreso, lo que garantiza lanzamientos exitosos y a tiempo.• Establecí y gestiono la arquitectura completa de atención al cliente, incluyendo la implementación de Liveconnect como plataforma multiagente central, mejorando significativamente la experiencia del usuario y la comunicación con clientes.• Desarrollo e implemento estrategias integrales de Service Design y UX/UI, trabajando directamente con el equipo de desarrollo para asegurar una experiencia de usuario óptima en todas las plataformas.• Gestiono un equipo comercial de 2 personas y coordino la colaboración con agencias externas de marketing, estableciendo las bases para la estrategia de crecimiento y posicionamiento en el mercado.• Dirijo la selección e implementación de soluciones tecnológicas clave, incluyendo CRM y herramientas de análisis de datos, sentando las bases para una toma de decisiones data-driven en la fase de crecimiento.• Participo activamente en eventos de pitching para la captación de fondos, desarrollando y presentando propuestas de valor convincentes que destacan el potencial de crecimiento de las plataformas. Show less

Mexico

• Led the end-to-end process of conceptualizing, executing, overseeing,regulating, and finalizing numerous conversational commerce projects,including CX, Chatbots, and NLP (Natural language processing).• Re-defined sales processes by collaborating with the sales team to alignobjectives, optimizing efficiency and effectiveness.• Orchestrated collaborations with diverse internal and external stakeholders,maintaining a central role as the program's… Show more • Led the end-to-end process of conceptualizing, executing, overseeing,regulating, and finalizing numerous conversational commerce projects,including CX, Chatbots, and NLP (Natural language processing).• Re-defined sales processes by collaborating with the sales team to alignobjectives, optimizing efficiency and effectiveness.• Orchestrated collaborations with diverse internal and external stakeholders,maintaining a central role as the program's primary contact to ensureseamless alignment of activities.• In charge of 5 people (formed by UX, Front/Back-End developers, QA Show less

Villahermosa, Tabasco, Mexico

• Implemented and fostered the integration of new technologies, including CRM,POS upgrades, and Asana, while promoting the adoption of agile work methodologies.• Achieved revenue growth of over 200% within a span of two years.• Established two new departments, namely Continuous Education and Technical Service, within a rapid timeframe of fewer than 3 months.• Formulated sales strategies, and facilitated the expansion of a new commercial office, as well as 1 distribution center… Show more • Implemented and fostered the integration of new technologies, including CRM,POS upgrades, and Asana, while promoting the adoption of agile work methodologies.• Achieved revenue growth of over 200% within a span of two years.• Established two new departments, namely Continuous Education and Technical Service, within a rapid timeframe of fewer than 3 months.• Formulated sales strategies, and facilitated the expansion of a new commercial office, as well as 1 distribution center in the southeastern region of Mexico.• Led a team of 9 members.• Developed sales B2B resulting in a substantial increase of 500 new clients.• Managed product launches, conducted benchmarking, devised communication strategies, and managed supplier relationships.• Generated leads through social media and targeted digital campaigns via CRM segmentation.• Developed 3-month plans for product offerings and collaborated with the inventory team to align demand forecasts.• Trained sales representatives to improve their product knowledge, customer-centric approach, and advisory skills, resulting in an improved point-of-sale experience and customer journey. Show less

Monterrey, Nuevo Leon

• Increased the market share for the Unified Industries product portfolio instrategic LATAM regions such as México, Colombia, Brazil, and Argentina, basedon each country's commercial and safety regulations.• Established and cultivated relationships with 8 strategic business partners,achieving over 100 systems installed throughout LATAM.• Collaborated with a portfolio of mid-size to enterprise-level companies withinthe automotive and aerospace sectors across LATAM, and… Show more • Increased the market share for the Unified Industries product portfolio instrategic LATAM regions such as México, Colombia, Brazil, and Argentina, basedon each country's commercial and safety regulations.• Established and cultivated relationships with 8 strategic business partners,achieving over 100 systems installed throughout LATAM.• Collaborated with a portfolio of mid-size to enterprise-level companies withinthe automotive and aerospace sectors across LATAM, and to be pioneered inthe introduction of systems within the Mexican aerospace industry.• Developed distributorships in Mexico, handpicking the top 5 for focusedcollaboration and product introduction.•Secured pre-approval of select products for clients in the USA.• Drove internal sales efforts within the corporate setting Show less

Mexico City

I was responsible for developing the Automotive Industry in the region, training distributors to successfully achieve corporate objectives. I researched business opportunities for Unified in the area.

Villahermosa, Tabasco

I was in charge of the opening and management of the southeastern distribution center in Villahermosa, Tabasco. I increased national revenues from 3% to 12%. I was responsible for developing 7 distributors in the region, aligning their goals to address the needs of the vertical oil and gas market.

Mexico City

I provided quotes for air compressors and compressed air piping installations. I developed preventive and corrective plans for end-users. I reduced the quote time for air compressors by 45%, the quote time for compressed air piping installations by 70%, and successfully increased net project benefits for air piping projects by up to 34%.

Los Mochis, Sinaloa

I conducted administrative and business activities to promote the sale of products and services for the SKF Group. This involved researching and analyzing segments, competitors, and assigned accounts to generate new business opportunities.

Master Of Business Administration - Mba

Dual-degree MBA with the EGADE Business School at Tecnológico de Monterrey. The MBA in GBS is completly taught in English. This MBA.

Mba In Global Business And Strategy

Dual-degree MBA with the Belk College of Business At the University of North Carolina at Charlotte. The MBA in GBS is completly taught.

Licenciatura, Industrial Engineering