Luis Cadena Email & Phone Number

Madrid, Madrid, Es

As the Global CFO for Marketing Solutions at LLYC, I lead the financial strategy and operations of our global marketing business, ensuring alignment with our broader corporate objectives. My role encompasses strategic financial planning, budget management, profitability analysis, and decision support for our executive leadership team.With a focus on sustainable growth, I work closely with regional teams to optimize performance, identify opportunities, and address challenges in a rapidly evolving marketplace. I also drive cross-functional collaboration to enhance efficiency and transparency while leveraging financial insights to inform strategic business decisions.Passionate about innovation, I strive to deliver actionable insights that enable LLYC to continue to growth and help our clients achieve their goals

Madrid, Madrid, Es

As the Chief Financial Officer (CFO) at LLYC, I served as a key business partner to the CEO USA, collaborating closely with the Global CFO to design and implement impactful strategies across various aspects of business management. My responsibilities encompass a broad spectrum of financial oversight and strategic planning to drive the company's success:Strategic Collaboration:>>Collabored with the CEO USA and Global CFO to develop initiatives that enhance business management, including pricing strategies, resource optimization, project pricing, and profitability enhancement.Financial Analysis and Performance Evaluation:>>Analyzed financial performance indicators within the region to identify areas for improvement and proposing corrective actions to drive evolutionary growth.Financial Reporting and Compliance:>>Oversaw the monthly financial reporting process, ensuring adherence to General Accounting Principles (IFRS and local requirements) and internal control standards.>>Ensured the reliability of financial statements for all entities within the USA region.Budgeting and Financial Planning:>>Led the budgeting process for the region, monitoring deviations, and implementing corrective measures to achieve budgetary objectives.>>Analyzed investment projects and potential acquisitions within the region to assess their financial viability and alignment with company goals.Internal Controls and Process Improvement:>>Reviewed and enhanced internal systems, policies, and control procedures regularly to maintain operational effectiveness and mitigate risks.>>Ensured alignment with group policies and implementing corrective actions as needed.Corporate Project Coordination:>>Participated in the coordination of corporate projects involving the USA region, such as SAP implementation, treasury control enhancements, and operating model optimizations.

New York, Us

Provide finance and strategic operations oversight to support growth of LATAM business and drive top-line revenue for the company. Accountable for short-and long-term financial planning, IT PMO, process improvements/best practices, risk management, cash management, regulatory/tax compliance, staffing advisement, client relations, setting KPIs, budgets and cost controls. Operations Strategy═════════════════» Develop operational goals, KPIs, action plans, workflows, and handoffs for all high-priority projects ensuring deliverables are on-time and consistent with strategic objectives.» Coordinate large cross-functional teams through due diligence, integration planning and execution leading through influence and successfully engaging at both the executive and individual contributor levels within the company.» Built the entire PMO Office (Value Delivery Office) from scratch using agile methodologies, including all the financial and operational program’s processes, policies, procedures, SOPs, etc. » Member of the LATAM Executive Committee, participating in business decisions across the region by fully understanding the business model, strategy, and priorities of the Regional and Global teams.Finance & Accounting═══════════════════» Conduct ongoing review of financial operations and work with the Global team to optimize planning, consolidation, forecasting, and reporting processes.» Build agile finance teams across the region to adapt to the demands of the local markets and comply with regional, global/local statutory and reporting requirements, staffing models, banking relationships, tax strategy, and employee benefit structures.» Drive profitability and productivity by reviewing key business drivers, processes across the region and stakeholder alignment.

New York, Us

Served as the interim CEO to spearhead the organizational restructuring and transformation of the Andean Group. Responsibilities encompassed leading organizational direction, long-term planning, production, regulatory compliance, customer service, finance, and HR. Executive Leadership══════════════════» Planned and implemented the regional clusterization of Colombia, Peru, and Ecuador as the Andean Region, increasing EBITA.» Served as a catalyst for driving agile adoption across the enterprise, both domestically and internationally, to find efficiencies and expense reductions, as well as increase profitability through forecasting, strategic planning, centralizing processes.» Recruited, motivated, developed, and retained a high-performance team; defined and executed a highly effective organizational plan with a strong culture to enhance customer centricity and speed to market.

New York, Us

Protected the LATAM media group’s assets by implementing tight internal controls, risk management strategies, ensuring accurate financial trends analysis and projections, and generating alternate ideas and suggestions to improve reporting. Assisted the Regional CFO to oversee financial aspects across the LATAM operations.Senior Leadership═══════════════» Re-engineered internal financial controls and reporting processes; established new policies/procedures, and business processes to maximize profits. » Worked closely with staff to focus on processes and identify best practices providing the best possible work environment and fostering growth. Demonstrated ability to lead and influence strategic change in an organization while championing core values.» Provided financial insights to support strategic decision-making, mergers and acquisitions, and growth initiatives.» Oversaw the implementation of ADP (payroll bureau) across ten countries in the LATAM region.» Led special financial projects and initiatives with significant impact on agency/organizational operations, financial stability, and customers as directed by the C-Level and executive teams.Audits & Compliance ══════════════════» Created and implemented SOX program to change the culture within the region to adopt better business practices.» Served as Audit liaison to outside consultants, Auditors, and tax preparers to drive continual improvement.» Provided leadership and technical guidance for compliance with financial reporting and regulatory requirements.» Drove continuous improvement initiatives within the internal audit function, incorporating best practices and emerging trends in audit methodologies.

New York, Us

Provided strategic financial leadership, guidance, and direction to the finance team for client engagements across all GroupM operations. Accountable for strategic business plans, financial statements & analysis, accounting standards, tax regulations, audit support, reporting requirements, and SOX and GAAP compliance.Finance & Accounting═══════════════════» Oversaw monthly financial reporting consolidation and performed month-end/year-end close, financial statement preparation and budget to actual variance analysis. Delegated ad hoc projects as needed.» Prepared extensive P&L and balance sheet analyses for financial accuracy and approved all journal entries and accruals.» Mentored and developed a high-performing finance team, fostering a culture of excellence on daily activities in monthly financial statements, budgeting, quarterly and year-end audit preparation, and due diligence.» Provided effective, timely and actionable financial information and business analytics including monthly, quarterly, and annual reporting and analysis, cash flow, financial performance, and banking/treasury management.

London, London, Gb

Performed internal audits throughout North and South America serving as a trusted resource to each functional department and business unit within the organization regarding commercial decisions and their financial implications.» Reviewed and evaluated the organization’s compliance with Sarbanes Oxley, including documenting significant accounts, processes, assertions, and risks and testing the effectiveness of the design and operation of internal controls over financial reporting.» Directed and oversaw the execution of internal and forensic audits over reported denouncements, ensuring the thorough examination of financial and compliance processes.» Prepared and presented comprehensive audit reports to executive leadership, highlighting key findings, recommendations, and areas for improvement.» Surveyed functions and activities in assigned areas to determine the nature of operations, and adequacy of the system of control to achieve established objectives.» Provided merger and acquisition guidance, due diligence, and financial analysis to the executive team through closing of the largest media broker in Argentina.

Miami, Fl, Us

Planned, directed, and coordinated the finance and accounting function for this international supplier of welding equipment. Held direct accountability for financial controls, compliance, A/P, A/R, GL, revenue recognition, banking, long-term strategic planning, financial analysis, budgets/forecasts, contract management, consolidations, monthly closes, KPIs, and audits. » Led monthly closing process including revenue/expense analysis and budget vs. actual analysis for management and operating groups.» Ensured all accounting transactions and consolidations were performed accurately and efficiently in compliance with IFRS, COSO risk assessment practices, and internal control procedures.» Developed and implemented financial controls that improved operations and positioned the organization to compete more effectively.» Ensured compliance with tax and regulatory requirements for state, federal, and foreign jurisdictions. » Established and simplified accounting procedures to increase cash flow, reporting, forecasting, analysis, and subsequent reporting. Provided senior management with information vital to the decision-making process.» Proposed and led the implementation of SAP for all the entities (3) within the Codinter Group and created a regional team across local offices in Colombia, Bazil, Ecuador, and Venezuela.

New York, Ny, Us

Performed integrated financial statement audits for publicly traded and private companies in industries such as Communications, REIT, and Healthcare Wholesaler with revenues ranging from $M to $B. Supervised audit professionals assigned to engagements.» Led team plans and executed an IPO Readiness Project over SOX Controls for a Communication/Technology Company.Interacted with client’s management to help ensure efficient information flow between management and audit teams.» Provided supervision, counseling, and on-the-job coaching promptly to audit professionals, helping them to understand the objectives and implications of their work and its documentation.

Albania, Guajira, Co

New York, Ny, Us

Executed day-to-day activities of audit engagements of various clients, identified and communicated accounting and auditing matters to the audit engagement manager and partner.» Analyzed clients’ financial data (including 10-Ks and 10-Qs) to ensure they were reasonably stated.» Researched and prepared technical memos for complex accounting issues that arose during the audit process.» Evaluated clients’ internal controls and operational weaknesses to determine risks in specific accounts and the extent of testing necessary (SOX 404).

Bba, Finance And Accounting

High School/Secondary Diplomas And Certificates

Education record