Partnering with the European Executive Committee to drive the strategic agenda that will unlock our bold ambitions for the region, including the development and management of market and category breakout growth opportunities.

Framing strategic questions on corporate strategy, market and global category strategies, and functional transformation projects. Driving aligned, rigorous answers with Executive Committee, Regional Presidents, Global Functional Leaders, and Market MDs.

Ranked Music is a digital music marketing consultancy, focused on helping artists and labels to build successful careers through intelligent digital marketing and a range of cutting edge music technology services. Clients include Warner Music Latina, Warner Music Brazil, Sony Music, Universal Music Group, SoundOn, Altafonte and artists like Anitta, Sebastian Yatra, Justin Quiles and The Wailers.

Helped shape the future of revenue growth management through raising the bar in trade promo optimization capabilities, exploring AI-based solutions to boost the ROI of a budget that tends to represent 2x the average FMCG spending on advertising.

Part-time contributor at Wine Lister, supporting Wine Lister's growth journey by:- Shaping service offering- Boosting sales capabilities- Supporting project deliveryLondon-based consulting and analytics start-up, aiming at helping fine wine producers to boost sales growth. Wine Lister has developed a proprietary algorithm that allows for 360-degree, objective comparisons across wines at local, regional and global levels. Wine Lister has served clients such as Laurent Perrier, Ornellaia, Louis Latour, Almaviva, Château Lafite Rothschild, Harlan Estate and many others.

Leadership of the UK operation (20+ FTEs) of an award-winning global strategy and management consultancy currently present in 7 countries, serving clients such as L'Oréal, Diageo, Red Bull, Johnson & Johnson, Unilever and others.General Management of the UK operation:- Responsible for team development and management- Responsible for sales and business development (developing new accounts, leading global key accounts)- Leader of multiple projects in parallel: delivery supervision, team supervision (up to 6 professionals per project) and engagement with C-suites and executive boards.- Responsible for strategic planning for the operation (annual plans, 2-year plans, 5-year plans)- P&L accountability: annual planning, mid-year review and ongoing managementProject delivery credentials:Proven multi-sector track record in marketing and sales projects. Delivered, managed and implemented projects in over 20 countries in the Americas, Europe, Africa and Southeast Asia. - Solid track record in route-to-market (RTM), entry strategy, market scan and distributor management projects- Extensive knowledge of global commercial excellence programs – design and hands-on implementation- Extensive experience delivering and implementing projects for Consumer Goods (particularly Beverages, Foods and Health & Beauty). Experience includes repeated work for Financial Services (payments and loyalty), Healthcare, Media and others.- Experience generating thought leadership in Marketing & Sales topicsAccumulated the role of Global Digital Marketing Director, overseeing:- Content marketing strategy (to activate thought leadership assets)- Social media marketing strategy and campaigns - CRM campaigns- SEO strategy- Awards and rankings (e.g. Financial Times UK's Leading Consultants and MCA Awards)

Managed nationwide profitability product lines with annualsales of $250 million for a key MasterCard card issuer in Brazil; managed the customer retention unit for the bankcards area. - Coordinated and interfaced with sales, operations, marketing, systems, and finance areas, and indirectly managed a 320-operator customer service cell.- Assembled a new MIS for the retention unit and rebuilt its customer retention policy through the creation of a new decision tree.- Developed aggressive sales campaigns, doubling the revenues for the Statement Payment in Installments product. - Redesigned operational flows and segmentation processes for the profitability products, leveraging their penetration in the customer base and increasing IT’s and DBM’s efficiency.

Developed business agreements with major retailers in Brazil to increase MasterCard’s penetration in those merchants’ sales.- Selected strategic business partners and interfaced with the sales area to negotiate biannual deals.- Designed business agreements including the marketing mix, the yearly promotional calendar, and quarterly financial goals.

Redesigned MasterCard’s corporate training program (MasterCard University); supported the sales of consulting projects and information products concerning credit card portfolio management.- Co-managed research projects for two of MasterCard’s biggest clients in Brazil.- Redesigned MasterCard University’s pricing, value proposition, curriculum and sales approach.