Luis Felipe Cajiao Email and Phone Number
Global business leader, product and digital marketer with 15+ years of experience building and growing new businesses and brands in consumer packaged & durable goods, driving digital transformation in B2B | B2C and Direct to Consumer e-commerce services in diverse, multicultural settings in Europe, USA and Latin America.Hands-on functional experience in End-to-End product / portfolio marketing and operations management, from strategy to execution, with focus on New Product Development and Introduction (with deep expertise along the continuum of consumer insights identification, value proposition creation, engineering & technology, industrial set up and production, branding, go-to-market, marketing communication and launch). Proven results building new value intrapreneurial ventures, with innovation, technology and award-winning design as a key differentiators, managing growth and business turnarounds across industries. Have led and coached diverse teams that developed innovation and geographical expansion roadmaps in multiple categories and industries, managed complex and large portfolios, Direct-to-Consumer e-commerce and digital marketing operations and developed and nurtured successful strategic partnerships.Energetic and empathetic results-driven intrapreneur, with global mindset and solid strategic & financial acumen. Ability to manage complex projects simultaneously, delivering growth with End2End responsibility and full P&L accountability. Solid communicator with gravitas to interact with stakeholders at all levels of organizations. Passionate about people development and building diverse & strong international teams as means to achieve for profitable growth.LEADERSHIP AND SKILLS SUMMARY: General Management, Design, Strategy, Digital Marketing and e-Commerce, Brand Building, Business Development, Consumer Insights, Innovation and New Product Development, Partnerships and Ventures, Industry Analysis, Cross Functional Team Leadership, Corporate Finance.
Newshores
View- Website:
- newshores.eu
- Employees:
- 3
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Co-Founder | Fractional Head Of Marketing, Brand And D2C Ecommerce GrowthNewshoresAmstelveen, Nh, Nl -
Entrepreneur In Residence | Startup FounderAntler Apr 2024 - PresentSingapore, SgAs startup generator and early-stage VC, Antler connects diverse professionals to fuel innovation, create powerhouse founding teams and groundbreaking companies.As Entrepreneur in Residence / Co-Founder, I’m unleashing my entrepreneurial spirit, strategizing, building and forging partnerships to solve problems with an eye for scalable solutions in (digital) consumer propositions. -
Advisory Board MemberBe The Business Dec 2023 - PresentLondon, London, GbBe the Business is a not-for-profit movement that exists to help small- and medium-sized businesses increase their productivity and performance. As an Advisory Board Member, I participate in two non-executive director-style Boards, offering long-term strategic improvements and support SMEs with Mentoring – providing impartial advice and acting as a sounding board for founders and owners. -
Global Head Of Growth Direct-To-Consumer (D2C) Personal Health - Digital Marketing & E-CommercePhilips Jan 2020 - Dec 2023Amsterdam, Noord-Holland, NlResponsible for growth strategy & execution of Philips’ Direct-to-Consumer (.com) digital transformation & user experience roadmap and e-commerce commercial strategy and channel development. Accountable for consumer portfolio and global P&L , including consumer acquisition, marketing funnel activation for peak commercial events and performance management. -
General Manager Global Business Category Leader, Face & Body Trim | Oneblade - Bu Grooming & BeautyPhilips May 2019 - Jan 2020Amsterdam, Noord-Holland, Nl-Managed and grew the global male grooming Face and Body trimming category portfolio to a multimillion profitable engine including innovation development and new product introductions.-Led global P&L, value proposition development, innovation roadmap, marketing communication strategy, D2C + retail go-to-market, launch and roll out of Philips OneBlade -the world’s fastest-growing category in male grooming-, an innovative, new-to-the-world electrical razor system with a recurring revenue business model that took the world by storm in 2016. -
Senior Director Consumer Marketing & Business Category Leader Oneblade - Bu Grooming & BeautyPhilips Dec 2015 - May 2019Amsterdam, Noord-Holland, Nl-Developed, launched, and grew the new category in 30 markets in 3 years, leading a team of product marketers and business developers, bringing growth for retail to the declining shaving category, gaining market share leadership in hybrid razors handles. -
Business Category Leader, Single Serve Portioned Espresso - Bu Coffee, Personal HealthPhilips Dec 2013 - Dec 2015Amsterdam, Noord-Holland, NlResponsible and full P&L accountable for the global business category of Portioned Espresso systems (coffeemakers for pre-portioned coffee capsules), under the SAECO brand, while establishing and managing strategic alliances with leading global coffee roasters such as Tchibo and Jacobs Douwe Egberts.In charge of growing the business, defininig its long term vision, setting strategic priorities, initiating and executing the innovation & branding strategy, leading new product development and new market entry and geographical expansion in liaison with Philips Commercial Organizations and coffee roaster partners.Coordination of a multidisciplinary team in marketing & sales, key account management of international customers, innovation & development (R&D) and supply / procurement operations. -
Consumer Marketing Director Beverage Appliances, Roast & Ground Coffee (Senseo / Filter)Philips Mar 2009 - Dec 2013Amsterdam, Noord-Holland, NlHead of Consumer (Product) Marketing. Responsible for defining the innovation pipeline and strategic marketing plan of the EUR200M Roast and Ground coffee Global Category including new value proposition roadmap and marketing comunication plan for SENSEO and Drip Filter coffee makers. Identification and development of new consumer insights and Value Propositions for Western Europe and Emerging Markets.Responsibility for establishing alliances for new product development together with partners in coffee and managing the SENSEO global alliance with Jacobs Douwe Egberts. -
Director Strategy & Business Development, Business Group Personal Care. Philips Consumer LifestylePhilips Mar 2007 - Mar 2009Amsterdam, Noord-Holland, NlFormulated and implemented global inorganic growth strategy for the €1.2 bn Business Unit. Identified, led and executed strategic initiatives and business development activities with global scope including M&As, joint development agreements and alliances to deliver on the Business Unit growth plan. -
Member Board Of DirectorsGaggia Milano 2013 - 2015Milano, Milano, ItGaggia Milano is the inventor of the espresso, since 1938. Currently it manufactures premium espresso machines for home and professional use. In 2009, Philips completed the acquisition of Saeco, then majority owner of the Gaggia business and brand. As Global Business Leader of the "Portioned Espresso" Coffee Business Unit of Philips Saeco, I was appointed non executive member of the board of directors of Gaggia, representing Philips as the majority shareholder of the board. -
Manager Business Development & Planning (Strategy And M&A)Philip Morris International Feb 2004 - Feb 2007Lausanne, ChGenerated, evaluated, coordinated, helped execute and monitor worldwide strategies and business plans that maximise Philip Morris International potential. -
Imd Mba - International Consulting Project (Icp)Nestlé Nespresso May 2003 - Nov 2003Lausanne, ChDuring the IMD-sponsored "International Consulting Project", performed with a team of 6, a feasibility assessment of a new customer acquisition / distribution model for Nespresso in Germany. -
MbaImd Business School Jan 2003 - Nov 2003Lausanne, ChThe IMD MBA is consistently ranked first within the leading international open programs for business management. It develops technical competence, self-awareness and moral judgment for a selected group of 90 participants every year - experienced, mature and globally minded. IMD offers real-life, solid education recognized for its direct applicability and impact, offering a unique leadership development & educational experience. -
Treasurer | Financial Planning Manager; Deputy Board Member ComcelClaro Colombia Sep 2000 - Dec 2002Bogotá, D.C, Cundinamarca, CoCLARO Colombia (formerly known as COMCEL) is a subsidiary of AMÉRICA MÓVIL, the leading and largest telecommunications provider in Latin America with presence in 18 markets and 8 more in Europe and sales of over $30bn per year and 289 million users. -
Board Member, Alternate DirectorComcel | Occel 2001 - 2002Comcel and Occel were two providers of cellular telecommunications services in the Central and Western region of Colombia. As Treasurer and Head of Financial planning of Comcel, the leading operator in the country, I was appointed alternate board member of Occel and Comcel at a time when America Móvil, the largest mobile operator of Latin America (owner of among others, of Telcel and CLARO brands across countries in Latin America), entered the market by acquiring the operations of Comcel, Occel and Celcaribe in Colombia.
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Assistant Vp Finance & AdministrationGaps Ltd. - Geophysical Acquisition & Processing Services Dec 1995 - Dec 2000Gaps Ltd. was a startup in Oil & Gas Services (Seismic acquisition and drill site fluids treatment) that expanded from Colombia to the countries of Andean Latin America to reach $80m in annual sales.The company belonged to the portfolio of Grupo Sanford, a privately held conglomerate with presence in various companies of plastics, petrochemicals and (Oil & Gas) services in Latin America.-Supported geographical expansion to support growth from startup into regional player. -Managed treasury and group’s financial reporting. Controlled field crews operative performance in exploration sites.-Managed bank relations to solve liquidity crisis of a +$50m cash flow per year; -Managed relations with banks, chief to secure and raise $60m in revolving debt lines to support expansion in Latin Amercica with a CAGR of 80%+ in 5 years. -Facilitated subsidiary set up in Peru, Ecu., Venez. & Bolivia with $12m inv, starting client, supply & bank relations.
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Business AnalystAccenture Apr 1995 - Dec 1995Dublin 2, IeAccenture plc is the largest multinational management consulting, technology services, and outsourcing company, formerly known as Andersen Consulting. -Performed financial and operational assessment of the dealership car network of General Motors in Colombia, developing recommendations for a diversification strategy of the dealers, leading to an increase in their gross margin of 2%. -Participated in a SAP project to implement a tailored system to monitor operative / financial performance for the largest oil refinery in Colombia for Ecopetrol.
Luis Felipe Cajiao Skills
Luis Felipe Cajiao Education Details
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ImdGeneral Management | Leadership Development -
The Wharton SchoolLeadership Development & International Management -
ImdBoard Of Directors Management And Governance -
Center For Creative LeadershipOrganizational Leadership -
Universidad De Los AndesMasters In Finance -
Universidad De Los AndesB.Sc. Industrial Engineering
Frequently Asked Questions about Luis Felipe Cajiao
What company does Luis Felipe Cajiao work for?
Luis Felipe Cajiao works for Newshores
What is Luis Felipe Cajiao's role at the current company?
Luis Felipe Cajiao's current role is Co-Founder | Fractional Head of Marketing, Brand and D2C Ecommerce Growth.
What schools did Luis Felipe Cajiao attend?
Luis Felipe Cajiao attended Imd, The Wharton School, Imd, Center For Creative Leadership, Universidad De Los Andes, Universidad De Los Andes.
What skills is Luis Felipe Cajiao known for?
Luis Felipe Cajiao has skills like Product Marketing, Strategy, Marketing Strategy, Business Development, Business Strategy, Management, New Business Development, Business Planning, Product Development, Cross Functional Team Leadership, Competitive Analysis, Marketing.
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