Luis Felipe Escobar

Luis Felipe Escobar Email and Phone Number

General Manager | Seasoned Sales Director | MBA | Healthcare | FMCG | LatAm | Leading people to achieve more than they ever imagined possible | Performance Catalyst @ Vistage Colombia
Luis Felipe Escobar's Location
Bogota, D.C., Capital District, Colombia, Colombia
About Luis Felipe Escobar

Strategic Thinker with extensive and proven experience in delivering results in top-tier companies; Gillette, Wyeth, Pfizer, Merck, P&G and across a broad spectrum of business models; Consumer Goods, OTC, medical prescription, dietary supplements and cosmetics. Experience in the leadership of flying coallegues of sales, marketing, medical detailing, trade marketing, business intelligence, administration, finance, demand planning, medical and regulatory affairs and human resources teams,With total responsability for the P&L and the execution of the strategies and key business processes. Passionate about talent development. Always acting with courage and passion when taking business challenges. I can deliver a clear and ambitious vision and use my influencing skills to mobilize the entire organization towards achieving results.Passionate about reading, continuos learning, photography and sharing joyfull time with my family.+57 (314)3304817escobar1169@hotmail.com

Luis Felipe Escobar's Current Company Details
Vistage Colombia

Vistage Colombia

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General Manager | Seasoned Sales Director | MBA | Healthcare | FMCG | LatAm | Leading people to achieve more than they ever imagined possible | Performance Catalyst
Luis Felipe Escobar Work Experience Details
  • Vistage Colombia
    Chair Of Ceo Advisory Board Group At Vistage
    Vistage Colombia Feb 2023 - Present
    Bogota, D.C., Capital District, Colombia
    The world’s largest executive coaching and peer advisory organization bringing together leaders to learn and grow.
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  • Colombian Leaves Health
    Partner & Ceo
    Colombian Leaves Health Jun 2020 - Jan 2023
    Colombia
    Diagnosed market opportunity, designed and developed the business model and rolled out the raising capital process for an enterprise which dreamed to provide high quality therapeutic cannabinoids-based solutions for patients and healthcare professionals in the Andean countries.
  • Procter & Gamble
    General Manager Phc Colombia
    Procter & Gamble Apr 2019 - Dec 2019
    Bogotá D.C., Colombia
    • Lead the transition and integration process of the former Merck teams to P&G’s new cultural and policies while maintaining high level of motivation and focus on results. Achieved keep running business without disruptions.• Successfully Lead the transition and takeover of P&G Heath portfolio managed by TEVA achieving flawlessly integration with former Merck Group commercial team ensuring zero commercial and operating results disruptions.• Achieved 2019 fiscal year growth of +24% YoY in sales and Operative Costs reduction of -7.2%.
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  • Merck Group
    General Manager Colombia & Peru
    Merck Group Jan 2018 - Apr 2019
    Bogotá D.C., Colombia
    • Lead the Colombian and Peruvian operations which represented 44% in sales (USD 142 mm) and 48% in Profits of the Andean Region. Leadership of 80 directs and 40 external colleagues in both countries.• Achieved double digit growth way above market performance: Colombia +16.5% YoY (2.8x the market) and Peru +12.3% YoY (9.5x the market) despite the great market disruption generated by the InRetail Group integration in Peru.• Successfully deployed of a marketing, commercial and supply plan addressing the traditional drugstoreschannel performance acceleration in Peru. Achieved +23% YoY of sales boosting in 2019.• Lead a communication plan addressing to keep high levels of motivation, effective change and uncertainty management given the company announcement regarding Merck Consumer Division Sales.
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  • Merck Group
    Commercial Director Colombia
    Merck Group Apr 2014 - Dec 2017
    Bogotá
    • Ad hoc General Managing assignment with full country responsibility from 2016-2017. Lead of 48 flying team colleagues from sales, trade marketing, medical detailing, sales administration, business intelligence Marketing and Medical & Regulatory affairs, HHRR, Controlling/Finance and Demand Planning business partners.• Turned-around and unlocked business potential and performance by going from push to pull commercial model and the execution of a successful commercial and marketing strategy. Achieved +24% CAGR in sales from 2014 – 2017 and Top-notch +26% CAGR Profits in the same period of time.• Improved financial and commercial KPI’s; Gross Margin, Ebit, cashflow, forecast accuracy, trade stock levels, cost of serving, product sell-out and customer satisfaction).
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  • Pfizer Consumer Healthcare
    Modern Channel National Sales Manager
    Pfizer Consumer Healthcare Apr 2008 - Mar 2014
    Colombia
    • Lead and developed a commercial team of 23 colleagues.• Successfully implemented of Joint Business Plans (JBP) with Key company accounts redounded in high levels of customer relationship development engagement and satisfaction.• Increased sales by +13% CAGR during 2012 – 2014 despite company product portfolio divesture program.• Achieved Today condoms brand leadership consolidation, going from 51% to 70% SOM by developing and flawless executing a top-notch promotional and secondary exhibitions strategy.• Successfully Lead the launching and commercialization roll out of Imedeen Brand in Colombia.
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  • Wyeth Consumer Healthcare
    Trade Marketing Manager
    Wyeth Consumer Healthcare Jun 2004 - Mar 2008
    Colombia
    • Achieved sales record numbers for Centrum, Advil and Caltrate at drugstore and supermarket trade channels (ACNielsen SO06).• Achieved 51% SOM for Today condoms, consolidating brand leadership by deploying a massive cross merchandising and checkouts exhibition program at supermarket channel. Also achieved 70% record numerical distribution at drugstores channel.• Successfully introduction of Advil Fastgel, Advil Max and Chapstick at checkouts, boosting sales and sellout by +70%.• Marketing Hall of Fame Latam Award 2005 Advil Max Launching Project.
  • Wyeth Consumer Healthcare
    Category Management Manager
    Wyeth Consumer Healthcare Jun 2001 - Jun 2004
    Colombia
    • Created and rolled out of company’s CatMan Department.• Increased Olimpica Customer OTC category sales by 100% during 2002 – 2005 while boosting Wyeth Consumer Healthcare portfolio performance by 133% during same period of time.
  • The Gillette Company
    Trade Marketing Coordinator
    The Gillette Company Jan 2001 - Jun 2001
    Colombia
  • The Gillette Company
    Trade & Btl Promotions Category Coordinator
    The Gillette Company Feb 2000 - Jan 2001
    Colombia
  • The Gillette Company
    Sales Key Account Executive
    The Gillette Company Jan 1999 - Dec 2000
    Colombia
  • The Gillette Company
    Marketing Brand Assistant
    The Gillette Company Jan 1998 - Dec 1998
    Colombia
  • The Gillette Company
    Sales Administrator - Writting Products Division
    The Gillette Company Dec 1995 - Dec 1997
    Colombia
  • The Gillette Company
    Student At Market Research Department
    The Gillette Company Jan 1995 - Dec 1995
    Colombia

Luis Felipe Escobar Education Details

Frequently Asked Questions about Luis Felipe Escobar

What company does Luis Felipe Escobar work for?

Luis Felipe Escobar works for Vistage Colombia

What is Luis Felipe Escobar's role at the current company?

Luis Felipe Escobar's current role is General Manager | Seasoned Sales Director | MBA | Healthcare | FMCG | LatAm | Leading people to achieve more than they ever imagined possible | Performance Catalyst.

What schools did Luis Felipe Escobar attend?

Luis Felipe Escobar attended Ibmec, Pontificia Universidad Javeriana.

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