Luis Felipe Pérez Ruiz De Luzuriaga Email & Phone Number

- Gestión global y desarrollo de las cuentas de Vodafone y Movistar en la división de consumo.- Identificar y coordinar posibles sinergias con el resto de divisiones relacionadas con el canal telco.

- Diseñar, liderar y ejecutar el plan de marketing de los puntos de venta propios.- Gestión de eventos y patrocinios en puntos de venta propios.- Establecer el plan de formaciones para la fuerza de ventas en puntos de venta propios y puntos de venta del canal Telco (Vodafone, Movistar, Orange)- Gestionar el plan de trade marketing en el canal Telco.

Agora is a fully independent 100 % family-owned group of companies, the result of 160 years of brewing experience, making iconic brands as Ambar and Moritz, and also distributing as Bebinter. In 2016 we achieved total sales of 185 million euros, and employed over 1000 people.As Responsible for the development and implementation of Agora's brands in the central-southern region of Spain, I am living a challenging and ambitious stage, leading the management in one of the most relevant areas for the company's national expansion. Role & Responsabilities: - Responsible for all new product launch of the Group, in coordination with all stakeholders.- Responsible for the development and optimization of the portfolio at POS, according to segmentation, through training of sales teams and buyers, along with promotional plans.- Design and lead training plan for sales teams and distributors, raising organic growth within existing business.- Responsible for development and implementation of our brands (Ambar and Moritz) ensuring brand placement in POS, annual activation plan (online and offline) and special projects, for different channels, reporting to the Trade Marketing director.- Daily data analysis to obtain relevant insights to optimize, increase and scale the business (sales and P & L data management).- Support Sales Department in the process of attracting Strategic Clients.- Be up to date by continuous analysis of trends & market.- End - to - end Events Sponsorship management.

Madrid Area, Spain

Account Manager: Heineken, Pernod Ricard (Ballantine s, Ritual, Jameson), British American Tobacco and Schweppes. • Generate content for brands and products.• Leading projects: planning strategies, objectives and budgets. • Development of projects related to promotions, CRM, merchandising and marketing campaigns.• Contribute to the improvement of product rotation at the point of sale. • Plan and coordinate promotional campaigns.• To develop and manage the launch of new products. • Acquire, develop and improve customer loyalty.• Human Resources Management.

Madrid

• Daily reports and forecasts of sales and reserves.• Detection and monitoring of new business opportunities.• Consolidate the relationship with customers and suppliers.• Development of the business plan and marketing plan.

• Human resources management.• Organization of events for different clients such as: Louis Vuitton, Prada, Carolina Herrera, Banco Santander, Credit Suisse, Disney and Comunidad de Madrid.

• Organization, production and coordination of events.• Marketing actions.• Projects: Dom Perignon, Glenmorangie.

Education record

Innovation And Digital Marketing

Business Agility

Master'S Degree, Marketing Y Ventas

Licenciatura En Economía, Economics