Lead, develop and empower the Marketing Services team, focused on experience spans the complete users journey; from acquiring and activating new accounts to stimulating desired behavior to retaining profitable accounts

Leads, facilitates, stimulates and evolves the growth of ABInBev account in the region and business profitability , working integrated with market´s Business Leads to align strategies, teams and processes tt ensure KPI´s compliance. Key point of contact for ABI Global and Publicis Global in LatAm. Prepares, accompanies and supports local teams in process adoption and subsequent proper and efficient use of platforms (GMP, Mediatools, etc.)Follow up and control the adequate manage of information to ensure compliance with CG, design of contingency plans, adequate planning taking care of the closing base of each quarter and year

Responsible for leading ABInBev account in Colombia and Digital Hub in Ecuador & Peru. Oversee the portfolio to guarantees client and agency KPIs compliance (ROI, DROI, Media Efficiency, Media Attention, Qualified Impressions, Ad Ops Excellence), as well as promoting digital transformation, efficient agency management and Budget control.

Responsible for leading the execution of marketing consulting and execution engagements for clients in Colombia and other countries in South America (Geo-Central Division). Launches a variety of direct marketing campaigns to drive measurable customer behavior such as acquisition, activation, and usage through different channelsContributes to closing sales opportunities identified by MasterCard Advisors providing input to proposals and developing needs-based solutionsLeads problem-solving efforts and structure the project work planDevelops new digital solutions and supporting sales materials, particularly based on data insights.Develops compelling presentation materials, following well-structured storylines Extracts and applies best practices globally and across Latin America.Partners with other Mastercard divisions to incorporate appropriate offering into projects

> Duties: Develop digital strategy (OESP Media), Relationship with media and partners, Digital analytics, Transform business to digital.> Achievements: 15% online sales/country, 40% OTT logins/Panam, 64% NPS > Awards: Club Estrellas 2011, 2014 (Superior Performance).

> Duties: Align digital strategy, Relationship with media and partners, develop digital projects.> Achievements: Implement social media and SEM & SEO strategy. Develop Movistar Radio and LaMovi (Digital community for youth customers).> Awards: Fundación Telefónica 2009 (Contribution to Eradication of Child Labor Plan), Be Excellent 2010 (Reduce operating costs by implementing online payments).

> Duties: Manage account Movistar, Making sure that campaigns run to deadline and on budget, Research and development of new business opportunities.> Achievements: Direct hiring with Movistar.

> Duties: Multimedia developments, Identifying key marketing opportunities, Relationship with clients, Marketing strategies. > Achievements: Development of multimedia as an advertising medium (yearbooks)