Luis Felipe Restrepo F. Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Sensis is now the largest and most diverse 100% minority-owned independent multicultural advertising agency in the U.S. after its acquisition of Atlanta-based PM3. More than two-thirds (70%) of the staff are multicultural and 55% of its 150 employees are women.The move combines Sensis’ strategic, research-based approach to marketing with PM3’s creative.

Greater Atlanta Area

• Leads the creative direction and process, while collaborating with agency experts in digital, social, strategic planning and production to direct and maintain a high standard of excellence in the creation of.
• Provides strategic perspective and vision to art directors, digital designers and copy-writers in the Atlanta and Bogotá (Colombia) offices, while also creating specific campaigns and concepts for all the brands.
• Inspires, coaches, and provides effective direction and feedback to the creative team. Responsible from development to execution, for all creative work delivered to clients across all channels, insuring all creative.
• Participates in resourcing for the creative services team which includes planning project teams and adjusting resources to ensure efficiency.

Greater Atlanta Area

• Strategic Planner for key franchises, responsible for executing plans on budget, aligning global launches with US, EMEA & APAC, managing the project's budget, protecting brand standards and maximizing business results..
• Pan-regional Project Manager, Brand Champion and Strategic Lead for key initiatives, including Cartoon Network's experiential marketing event: Carrera Cartoon Network — a series of races in 6 Latin American countries.
• Oversaw marketing strategy and execution for award-winning "Basta de Bullying: no te quedes callado" initiative, among other projects for The Cartoon Movement (CN LATAM CSR program) such as Zika Campaign, Girl.
• Led collaborative marketing teams and managed digital agencies across Latin America (Brazil, Argentina, Mexico, Colombia and Chile) while guiding and overseeing the integration and execution of multi-channel creative.
• Managed various Marketing campaigns and strategies in alignment with overall corporate marketing and sales goals, while conducting strategic discussions and presentations with senior-level leaders in the company.
• Performed extensive project management acting as a strategic partner with advertising agencies and with cross functional teams across global and LATAM offices: Research, Programming, Creative Services, Licensing, PR.

Greater Atlanta Area

• Managed projects and composed strategic briefs to guide creative teams and agencies for high-priority initiatives (sponsorships and branding activities, branding/image campaigns, events, conferences and trade shows).
• Responsible for timely delivery of campaigns across multiple communication platforms, while managing project budgets and maintaining legal compliance.
• Managed multiple time-sensitive projects simultaneously, with limited team resources in a fast-paced environment.
• Led the process of creation, design and production of media kits for ad sales & networks.

Greater Atlanta Area

• Relocated from Colombia to start up advertising and design agency.
• Assembled and led team, created procedures and operational plans.
• Led and developed communication, brand planning and advertising strategies for local and national brands: Comcast, Orbitel USA, HYP Network, Atlanta Latino, Comercio Magazine, Zócalo Creative Mex and Pabst Patent.
• Supervised all TV and radio commercials and photography production for the agency.
• Managed a team of Colombia-based direct reports.

Medellin - Colombia

• Led a team of direct reports and managed annual advertising production budget of 1.2MM.
• Managed research and analyzed multiple data sources and trends, to establish competitive advertising, brand strategies and product positioning.
• Supervised commercials and photography production.
• Successfully managed collaborative teams between multiple advertising agencies.

• Created award-winning advertising campaigns for brands such as Aces Airlines, El Tiempo, Banco Santander BBV, Cotton USA, Master Card Colombia and Orbitel among others.

Colombia

• Responsible for conceptual creativity and art direction for brands such as Mobil, Eurollantas Continental General Tire, BIC Banco Industrial Colombiano, Metro de Medellin, Sandiego Mall, El Colombiano Newspaper, St.

Master’S Degree, Digital Marketing & Social Media, Master In Digital Marketing & Social Media

Master Digital Marketing & Social Media

English As A Second Language, English Language And Literature, General

English as a Second Language Certification

Professional Advertising