I am committed to Iead business units. With the experience I have accumulated throughout my life and with fabulous work teams, I have been able to develop and implement sales and marketing strategies to achieve the strategic objectives of the companies and businesses in charge.What: Leadership of teams has been fundamental for the creation and implementation of effective strategies. I have mainly focused on developing pricing strategies, profitable and differentiated value offers, aligned with the needs of customers and the development of united and high-performance teams.How: By deeply understanding the needs of customers and the objectives of the businesses I have been responsible for, we have implemented digital transformation processes, achieving the simplification of processes and building profitable and sustainable value propositions over time.Why: My greatest motivation is to build and develop teams. I am convinced that a good work team is the engine to move forward any business, transformation process, or project.When and Where: Throughout my career, I have been able to build relationships of trust and transparency with clients from different sectors, maintaining a commercial relationship with high hierarchical levels, an integral management of projects from technology, education, and financial sectors.