Luis Fernandez Morao Email and Phone Number
Luis Fernandez Morao personal email
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In the confluence of industrial engineering and healthcare, shaped by my parents’ medical vocations, I found the perfect catalyst for my curiosity: applying systematic engineering principles to the complexities of medicine.With over nine years of experience in marketing, sales, and finance within the pharmaceutical industry, I've honed a skill set that thrives on innovation and efficiency. As the Oncology Brand Manager for Pfizer in the Argentina, Uruguay & Paraguay Cluster, I embody this synergy, driving change and enhancing physicians and patient experiences through thoughtful, evidence-based strategies.My multicultural professional journey has not only bolstered my resilience but also sharpened my strengths in cross-functional team leadership and underscored the importance of team spirit as a cornerstone for success.I thrive in developing and implementing innovative strategies that dismantle the prevailing barriers in patient care. I focus on improving disease awareness, leading digital initiatives, streamline diagnostic processes by seeking partnerships with key stakeholders and improving both affordability and accessibility of targeted therapies and medical education.As I continue to navigate the evolving landscape of healthcare, my goal remains: to merge the analytical rigor of engineering with the compassionate mission of medicine, creating impactful solutions for those in need.
Pfizer
View- Website:
- pfizer.com
- Employees:
- 112906
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Country Brand Lead - Internal MedicinePfizer Jul 2024 - PresentBuenos Aires Province, Argentina -
Country Brand Manager Oncology - Precision Medicine (Lung, Breast) & BiosimilarsPfizer Dec 2023 - Jul 2024Buenos Aires Province, Argentina -
Customer Experience Manager - Oncology & HematologyPfizer Jul 2022 - Dec 2023Buenos Aires, ArgentinaLead together with CBL the CeX strategy for oncology (Breast cancer, Lung Cancer , GU, Colorectal, Melanoma) and hematology with a “customer centric” approach understanding Oncologist, Hematologist and Patients needs and capturing opportunities constantly. • Set and lead the Omnichannel plans for Oncology (lung, breast, GU, Colorectal) and hematology brands and adopt opportunities through “agile” methodologies to capture learnings and transform Oncology – Hematology business model. • Lead Dx Strategy for Lung Cancer (EGFR, ALK, ROS1), Breast Cancer (BRCA 1/2) , Colorectal and Melanoma (BRAF) together with medical team, creating agreements with other pharma’s and institutions in order to achieve the most efficient Dx investment maximizing testing panels and meeting budget estimates , increasing testing rates. • Develop branded and unbranded initiatives, according to Oncology brand strategy through different channels, HCP webpages, Patient’s webpage, media, Patient support program, Headquarters emails, responsive emails, segmenting and targeting audiences and creating initiatives that solves HCP’s and patients needs. • Improve Patient support program outcomes, and enrollment constantly seeking for market opportunities. • Lead the coordination and execution of Oncology budget with a customer centric approach, together with the CeX coordinators. -
Country Brand Manager - Lung CancerPfizer Mar 2021 - Jul 2022Buenos Aires, Buenos Aires Province, ArgentinaIn charge of driving the LC portfolio of Pfizer Oncology in Argentina ,Uruguay and Paraguay Cluster- Enhance the NSCLC testing awareness : ALK, EGFR and ROS1 drivers , therefore pursuit the most efficient testing sequence.-Consolidate LC portfolio in the cluster, supporting the medical education in order to reach the best treatment sequence for the right patient.- Enhance the NSCLC patient journey and improve market access to innovative drugs- Plan and execute together with the X- functional team the marketing plan and launches of Vizimpro (dacomitinib) , Xalkori (Crizotinib), and Tigify (Lorlatinib) in the cluster -
Senior Brand Associate For Breast CancerPfizer Feb 2020 - Feb 2021Greater Buenos Aires, ArgentinaSenior brand associate for Breast cancer franchise, with special focus on Ibrance (palbociclib), supporting the development and execution of brand plans and implementation of regional projects into the country, ensuring the fulfillment of the objectives, promotional plan, digital projects, expenses, sales, growth, Patient Support program improvement, defend market access and enhance patient journey.Key Achievements:1. Lead the creation of a new disease awareness public web-page of Breast Cancer for Pfizer Argentina www.cuidarnosjuntos.com.ar2. Key role in the fulfillment of 2020 Ibrance Last Estimates goals in Argentina at 101% NS USD +8% Units Growth.3. Lead the virtual Launch of Ibrance in Paraguay, coordinating with KOL's, and local medical associations.4. Key role in the creation of a Breast Cancer virtual preceptorship in partnership with local medical associations and internationals KOL's delivering 5 digital modules, with more than 1.500 HCP's connected.5. Key role in Patient Support Program communication plan enhancement, working closely with a X-functional team, delivering enrollments growth in 2020. -
Financial Planning CoordinatorPfizer Apr 2019 - Feb 2020Greater Buenos Aires, ArgentinaKey player in coordinating the financial planning operations of Pfizer Biopharmaceutical Group division in Argentina, dealing with a Business of Net sales 500 M USD yearly, support the different areas managers and directors (Internal medicine, Oncology, Inflammation and immunology, Vaccines, Rare Diseases and Hospital ) in terms of financial requirements (new launches, brand plans, transfers prices). avoid huge deviations against the budget in the P&L, coordinate financial projects into the region and fulfill the submissions timely of the budget, last estimates and monthly reports. -
Sales And Trade Marketing CoordinatorPfizer Aug 2018 - Apr 2019Greater Buenos Aires, ArgentinaResponsibilities & Achievements:Coordinate sales invoicing by zone in order to meet the monthly /Annual objectives (units/ gross sales) of the brands: Centrum, Chapstick, Dristan ,Caltrate and Stresstabs.• Preparation and implementation of the Pfizer Consumer Division exit plan in Argentina, execution of the change in the go to market, managing the customers strategy, distributors, drugstores and pharmacy chains, ensuring the fulfillment of the KPIs required by the headquarters, Net Sales ( 2.7 M USD in 6 months), Operating expenses and Income.Direct support of 1 national sales manager, 2 district managers, 4 sales reps, 7 trade marketing representatives and 5 medical detailers.Coordinate and support the creation and execution of the annual trade marketing plan.Coordinate the implementation of regional sales projects, related to SRM (Strategic revenue management). Such as, Perfect Store, ROI reports, STAR model (client segmentation), Gross to net reduction project.Lead the tools: VEEVA for trade marketing reports/ Rx visits / medical scoreboard, SAP BI (business intelligence) and SAP Business Objects for direct sales reports.Supervise together with the credit department the current accounts of the clients, minimizing the DSO and reducing open balances for returns, discounts.In charge of annual sales forecast report, ensuring compliance with gross sales, GTN and net sales charged in budget. Design of a report linked to the national medicines price page (Kairos) that allows the tracking of the historical price strategy of the brands, following the market trend of the main competitors, allowing making pricing decisions on time, ensuring the correct market price positioning of Pfizer brands. • Design of the "Semáforo Stock" report, updated with data from SAP Business Objects that allows know the number of units / batches per SKU and their expiry dates, obtaining visibility of sales coverage and generating backorder alerts on time. -
Commercial Sales Planning AnalystPfizer Aug 2016 - Aug 2018Greater Buenos Aires, ArgentinaAchievements:• Design of the annual trade marketing plan, under certain parameters of product display and visibility (trade materials) developing reports through VEEVA CRM that allowed measuring the execution of the trade team in the points of sale.• Coordination with drugstores with the purpose of achieving the automation of transfers (Sell Out), which resulted in a reduction of the delivery times and an increase in the frequency of the visits at key points of sales that caused a rise in the sellout.• Continuous improvements to current sales reports, adding back order data (coordinating with the global technology team), orders held for credit issues, and pending orders to be invoiced shown by SKU.• Proposed a change in the calculation of the trade marketing team incentives, considering the history of units sold.• Creation and training of a SharePoint used by the sales team ,where monthly reports are uploaded, and at the same time the trade team uploads photos of executions and actions in clients / points of sales, allowing sales management to have visibility of the team performance, which did not exist before.• Creation and delivering of a trade marketing PPT "Flash trade" that reaches the whole division, showing the actions and the results of the sales team performance in the POS /Key clients during the each bimester. Approval of commercial sales orders (SAP), modify them as appropriate, also purchase orders (ARIBA) Responsible for the approval flow and billing purchase orders (Contact Logistics / Credits / Finance) Load and approval of credit notes (discount, return, rejection) Analysis of current customer accounts and sales projections. Sales analysis reports (current, previous year comparisons, Vs budget, analysis of days of stock, report visits and transfers). Calculation of monthly sales quotas Incentive payment calculation Support in preparing presentations for country manager visits to the region -
Financial Planning AnalystPfizer Aug 2015 - Aug 2016Caracas, VenezuelaBusiness support to Pfizer Consumer Healthcare Venezuela and Central America in terms of preparing budget and annual estimates, analysis and reporting of financial statements, preparation of sales reports by brand, presentation and country monitoring deviations vs Budget, load new estimates , checking and control of impacts on the cost of sales, logistics and product destruction, implementation of "build up" or sales strategies in specific countries to minimize peak sales according to company policy compliance, submission of comments and explanations to the headquarters for the deviations and possible corrective actions, control on the elements that impact the P&L of the markets, support the marketing and sales teams with registration, monitoring and control of the expenses associated with the brands, reclassifying according to the case, provide assistance on the elaboration of purchase orders, visit regions of Central America to ensure the closing period vs the budget estimates, by quarter and full year. Also direct support to the sales, marketing and regulatory directors in order to contribute to all business areas in terms of financial requirements. -
Markting InternPfizer Oct 2014 - Aug 2015Venezuela• Administrative support in day to day tasks ( POS through ARIBA)• Support in executing marketing plans (Agencies meetings, execute marketing budget)• Information market. (IMS share reports)• Logistics for specific assignments of internal campaigns, suppliers, materials. -
Industrial Safety InternEl Nacional Aug 2014 - Sep 2014VenezuelaSupport the department of industrial safety, prevent accidents during working hours, monitor staff use appropriate equipment and verify that facilities are in minimum security conditions to work, analyze risks, check the status of all departments company are optimal for health workers, alarms and fire extinguishers are functional, and coordinates building security.
Luis Fernandez Morao Skills
Luis Fernandez Morao Education Details
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Business Administration And Management, General -
Industrial Engineering
Frequently Asked Questions about Luis Fernandez Morao
What company does Luis Fernandez Morao work for?
Luis Fernandez Morao works for Pfizer
What is Luis Fernandez Morao's role at the current company?
Luis Fernandez Morao's current role is Country Brand Lead Internal Medicine | Healthcare & Marketing | EMBA candidate @POLIMI | Driving Innovation in the Health Sector.
What is Luis Fernandez Morao's email address?
Luis Fernandez Morao's email address is lu****@****ail.com
What schools did Luis Fernandez Morao attend?
Luis Fernandez Morao attended Polimi Graduate School Of Management, Universidad Católica Andrés Bello.
What are some of Luis Fernandez Morao's interests?
Luis Fernandez Morao has interest in Logistics, Production, Technology, Marketing, Soccer, Swim, Sailing, Quality.
What skills is Luis Fernandez Morao known for?
Luis Fernandez Morao has skills like Liderazgo De Equipos, Liderazgo, Team Leadership, Microsoft Excel, Sap, Veeva, Planeamiento De Proyectos, Microsoft Powerpoint, Mercadotecnia, Microsoft Word, Powerpoint, Networking.
Who are Luis Fernandez Morao's colleagues?
Luis Fernandez Morao's colleagues are Natalie Martinez, Belmerabet Chahira, Enrique Granizo Zúñiga, Khaled Omar, Mrunal Suryavanshi, Johnni Gullo-Brown, Alamar Cavada.
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LUIS FERNANDEZ MORAO
Venezuela
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