Luís Rodrigues Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

Working alongside the tech team, I led and implemented SEO projects that increased monthly organic traffic by +7.6%, following initiatives such as:- Adjustments in indexing and crawling (redirects, canonicals), HTML tags (headings, blocks, content, hreflang, sharing metadata, link & meta), JSON (schema), robots.txt, and sitemap.xml;- Review of faceted.

São Paulo Area, Brazil

I coordinated and executed projects that increased monthly organic traffic on the blog from 100k to +200k, and boosted the conversion of pre-signups on the website, as well as downloads on the PlayStore and AppStore.I prioritized projects and goals in OKRs to:- Increase website traffic by expanding directory architecture and using topic clusters in.

São Paulo Area, Brazil

In the acquisition team, I took part in the rollout of multiple pages (POS machine “maquininha smart” and “minizinha chip”, QR code payment, sitemap, among others), providing documents with keyword research, textual wireframes (with title hierarchy), metadata, links (auxiliary and menu), visual map of HTML tags, ideal URL, and indexing and crawling.

São Paulo Area, Brazil

Working with SEO, Inbound marketing, and CRO, I played a key role in developing the pilot model for lead qualification, increasing organic traffic and doubling the number of monthly leads while sending +67% of MQLs to the Sales team (filtered through abandonment automations, nurturing, and lead scoring). I was responsible for creating, documenting, and.

Management of all activities of the Marketing department compatible with the startup’s goals and objectives of growth. Among the duties, I pinpoint: the team up project to develop the new sales machine of the company and the continuous monitoring of its functionality as a “guardian” to guarantee the attraction and qualification of leads for the sales team.

Management of the company including operational processes, advertising, sales negotiations' and logistics. I found a big challenge dealing directly with customers while negotiating and pricing the product. After having a new model designed to the business, I decided to not produce anymore and cut the costs by buying sacks of dried fruits instead of drying.

São Paulo Area, Brazil

Responsible for the internal communication via the intranet (Sharepoint) and supporting other departments through relevant content generation; endomarketing campaigns to enhance the performance of the employees and empower local initiatives on behalf of NGOs backed by the company, like the Water for People; data collection of leads and the creation of.

Valinhos

Responsible to address the promotional materials to the retailers, putting all the efforts into organize and maintain the quality of the supply chain processes, dealing with the suppliers and managing a small team; Other activities include: campaign planning, budget and cash flow analysis of the department; researching about markets, trends and products.

Valinhos

Logistics and Supply Chain of Promotional materials to the retailers; Researching about markets, trends and products helping the NPD (New Product Development); Endomarketing.

Campinas

Creation of institutional materials for internal and external events of the unity; Intranet and Extranet updates (Drupal) regarding on the needs of the communication department; Price Negotiation with suppliers.

Itu

Creation of campaigns, branding concepts and promotional materials for a variety of clients, as well as the development of digital marketing products such as email marketing and layout for websites.

Master’S Degree

Bachelor’S Degree