Luis Filipe Franco Email & Phone Number

Porto, Pt

Lisbon Metropolitan Area

Helping the company set and execute digital strategies that will drive digital revenue, improve customer engagement, optimize operations and create new business value. Also a "Transformation in chief", charged with coordinating and managing comprehensive changes that address everything from updating how a company works to building out entirely new businesses.

Porto Metropolitan Area

Reporting directly to the EU Managing Director, I aim to design and implement effective Direct to Customer (D2C) strategies on adjustable beds to accelerate corporate growth. I am successful at optimising business effectiveness through implementation of best practices for each process after structuring complete eCommerce value chain, including market research, product range definition, logistics, payment gateways, web-shop creation, and rollout in market places. Leveraging a unique leadership style, I develop efficient processes and internal/external teams by utilising leadership skills to conduct recruitment and training.My achievements for this role are:• Proved instrumental in achieving full clearance funding on €1m on his own project plan for new e- commerce department in less than 3 months• Played integral role in planning, developing and rolling out a brand new eCommerce operation in the Netherlands in under 6 months

Porto Area, Portugal

Reporting directly to the Group CEO in Herbolzheim (Alemanha), leading >20 people in multiple teams scattered accross Europe and (up to) 5 direct reports, drawing upon substantial experience in e-commerce, I have propelled business to success by designing and implementing digital transformation plans to create new platforms and internal procedures. Moreover, I have used my expertise to further improve the company's IT architecture to enhance resources and services through implementation of new DAM/PIM, CDN, fullservice customer portal, as well as new CMS for corporate and brand websites. I was successful at expanding the business to e-commerce through development of creative content and user-friendly platforms from scratch. In addition to the above, I was able to introduce new B2B web shop with 30K+ SKUs and expanded to D2C selling, as well as placement of products in key marketplaces across Europe, reaching maximum customers. I have forged strategic relationships with key stakeholders towards common vision of longterm socio-economic growth.The values I have driven during this role include the following:• Designed and received approval of business case for company's digital transformation.• Redefined company's paradigm to 'digital first' commercial mind-set.• Streamlined processes to maximum transparency and efficiency by remoulding business practices.

Porto Area, Portugal

My role as a Digital Marketing Manager allowed me to stimulate business growth and enhance process flow by implementing new digital strategy for several brands: including Anchor, Coats, and Opti as well as supporting central team on planning of new website "MakeltCoats". Furthermore, I have achieved high engagement levels by collaborating with various team members across Europe to deliver profitable digital initiatives.In this role, my achievements were:• Maximised customer reach by creating first digital catalogue for instore solutions.• Surpassed internal expectations by executing multiple brand awareness initiatives

Lisboa

Reporting to the Country President, this role required me to establish effective business processes by implementing new digital structure, supporting multiple brand teams, and coordinating contacts globally. I have developed strong coalitions with digital agencies for superior services as well as co-ordinated with internal workforce and IT partners to meet business objectives. In a project with high complexity and dimension, I was capable of getting a whole new platform of medical information materials fully structured and mapped, and it being successfully validated through market research. Moreover, I fostered internal innovation through creation and implementation of a new project.Please note the following highlights from my career:• Promoted to Digital Commerce Manager from Product Manager on exceptional performance.• Created first Facebook content moderation guidelines for pharma industry corporate pages and high-traffic page with 50K+ followers.• Garnered more than 5K emails in first month by introducing app to generate HCP database, combining all possible contact channels.• Received three awards for innovative marketing approaches by AstraZeneca Global.

Lisboa

Reporting to the Business Unit Manager, I served as Product Manager for Seroquel and Zomig• Strategic and Operational Brand Management, budget control• Organization and/or presence in events (congresses, meetings), KOL relationship• Promotional and operational plans for brands, creation of sales support materials

North Area, Portugal

• Promotion of Seroquel and Zomig to psychiatrists and neurologists (north region)• Organization of clinical sessions and implementation of some micromarketing initiatives • Management of a panel of a panel of about 100 physicians and a sales budget

North Area, Portugal

• Promotion of Exelon, Noostan e Istivac to psychiatrists and neurologists (north region)• Management of a panel of about 600 physicians, its segmentation and targeting• Best growth nationally (value and MI) on Exelon• Special award for the highest growth nationally in Istivac (+150%)

Master Of Business Administration (Mba), Marketing & Management, 80 (16 On A 20-Scale Basis)

Post-Graduate, Marketing, 85 (17 On A 20-Scale Basis)

Honoured with the distinction on Best Student in the PG course

Licentiate Degree, Biochemistry, 70.5 (14.1 On A 20-Scale Basis)

Activities and Societies: Elected President of the 2002' Chemistry & Biochemistry Course Committee2nd best final Grade in the course

High School, 90.5 (18.1 On A 20-Scale)