Part of the universe of Fosun International Limited, Fidelidade is the Portuguese market leader in life insurance and non-life insurance, with over 200 years of existence.As Segments & Offer Lead (Marketing & Client Department), I am tasked to:• Design data-driven strategic management of the whole product portfolio and create clear product portfolio architecture guiding principles, taking into account product mix and client perspective.• Create an effective governance throughout… Show more Part of the universe of Fosun International Limited, Fidelidade is the Portuguese market leader in life insurance and non-life insurance, with over 200 years of existence.As Segments & Offer Lead (Marketing & Client Department), I am tasked to:• Design data-driven strategic management of the whole product portfolio and create clear product portfolio architecture guiding principles, taking into account product mix and client perspective.• Create an effective governance throughout product lifecycle to steer and prioritize products development.• Be a maestro for product lifecycle management, safeguarding the alignment of BU’s actions with customer experience strategy, coordinating, prioritizing and validating product development while ensuring a structured portfolio performance report from all BU’s.• Structure Market and Customer Intelligence across all product conception and management stages.• Support Product evolution by participating in portfolio optimization processes and assuring output quality standards until and after product launch.• Advocate for a client-centric culture by providing and sharing a segment perspective over portfolio performance with key stakeholders.With the largest commercial network in Portugal, Fidelidade extends throughout the country, from North to South, with over 8,000 agents. Its strategy for expansion and internationalization already takes in Spain, France, Luxembourg, Cape Verde, Angola, Mozambique, Macao and Latin America.The protection of life is the focus of Fidelidade, advising, accompanying and taking care of, developing innovative products and services, for people, their families and for companies. We are market leaders in Portugal in life insurance and non-life insurance.#seguros #produto #insurtech #product #segmentation #insurance #marketing #segments #segmentos #offer #oferta Show less

Responsible for controlling and overseeing all business operations in Portugal & Africa, leading sales, marketing business development, client services and operations. As a Managing Director / General Manager I was tasked to define and execute regional strategy assuming end to end responsibilities for Portugal & Africa PnL, namely:• Business Planning & Execution: Set Targets and KPIs, Define roadmap (key initiatives), Plan Budgets Determine resources required, Competitor… Show more Responsible for controlling and overseeing all business operations in Portugal & Africa, leading sales, marketing business development, client services and operations. As a Managing Director / General Manager I was tasked to define and execute regional strategy assuming end to end responsibilities for Portugal & Africa PnL, namely:• Business Planning & Execution: Set Targets and KPIs, Define roadmap (key initiatives), Plan Budgets Determine resources required, Competitor intelligence, etc.• Growth & Marketing: deploying allocated budget, monitoring execution across channels, establishing local partnerships and managing local PR• Operations: Monitoring ongoing issues and working with the Operations team to fix them• Managing on-the-ground team: hiring and developing local teams - operations (monitoring & analysis), business development, sales, customer success management and finance - building and managing high-performing teams, driving commercial strategy and establishing robust processes.• Governance Management: Establishing and maintaining strong governance structure, processes and accountability to maintain a regulatory compliant business._ _CARMA is a global media intelligence provider bringing clarity, understanding and insight to the complex media landscape.We deliver what matters with people on the ground in 43 countries over 5 continents. We provide media monitoring and analysis across all types of media including print, online, social and broadcast, allowing our clients to make well-informed business decisions. Our clients include PR, communications and marketing professionals in all industries in the private sector, governments and NGOs all over the world, who look for:- Clipping/media monitoring: traditional and social;- Executive Reports;- Executive Summaries;- Measurement and Evaluation;- Media Intelligence Services & Reporting. Show less

Responsible for providing strategic management and leadership in the areas of Marketing, Sales and Business Development Initiatives in order to achieve positive business results through emphasis on profitable new business, productivity, and value-based pricing value drivers.Advocate internally with senior cross-functional leaders, securing resources and/or removing barriers to facilitate delivery of growth driving programs for Bright Partners Group and its Clients. Accountable… Show more Responsible for providing strategic management and leadership in the areas of Marketing, Sales and Business Development Initiatives in order to achieve positive business results through emphasis on profitable new business, productivity, and value-based pricing value drivers.Advocate internally with senior cross-functional leaders, securing resources and/or removing barriers to facilitate delivery of growth driving programs for Bright Partners Group and its Clients. Accountable for developing and executing marketing strategies to drive financial, brand-building and consumer engagement across all the business units of Bright Partners Group:- Consulting (Project Management, Change Management, Strategic Management)- Managed Services (Project Management)- Academy (Project Management Training & Coaching for entry level and advanced/experienced Project Managers - certifications PMP® & IPMA)- Talents (Talent Management, Talent Search & Interim Project Management)- Technology (Project Management & Productivity Solutions)The blend of technology and business innovation is revolutionizing how organizations operate, compete and deliver products and services. Therefore, my mission is to give them the support they need to be effective today and create long-term growth for tomorrow._ _About Bright Partners:Bright Partners is a management consultancy firm, that delivers innovative solutions for strategic management, corporate performance management, project portfolio management and business process management. Show less

As VP of Marketing & Special Projects, Luís was responsible for OLAmobile's global marketing strategy and for overseeing the planning, development and execution of the company’s marketing and advertising initiatives.His primary mission was to generate revenue by increasing sales through successful online and offline marketing for the entire group.>>> Branding & Awareness- Owned the branding, positioning and messaging strategy for the brands OLAmobile, Mobidea, Mobrand… Show more As VP of Marketing & Special Projects, Luís was responsible for OLAmobile's global marketing strategy and for overseeing the planning, development and execution of the company’s marketing and advertising initiatives.His primary mission was to generate revenue by increasing sales through successful online and offline marketing for the entire group.>>> Branding & Awareness- Owned the branding, positioning and messaging strategy for the brands OLAmobile, Mobidea, Mobrand, IconPeak and BidderPlace, managing the respective marketing plans.>>> Client Acquisition- Developed an integrated marketing strategy to exceed quarterly and annual revenue targets with an eye on cost.- Developed a working technical knowledge of the latest digital acquisition techniques including paid social, SEM, SEO, A/B testing, social, mobile, search, offline, remarketing, display, e-mail and others.>>> Client Retention- Led the creation and execution of ongoing client retention efforts and loyalty programs, and measured the impact on client behaviour.>>> Management & Planning- Led a team of marketing professionals accountable for driving company’s leadership, product positioning, offer management and product launches, events and drives demand generation activities, reinforcing OLAmobile brands' digital strategy and marketing communications.- Established and managed budget and resource allocations across all marketing channels and functions, forecasting and planning paid marketing expenses and results.- Worked closely with product, business development, account management and customer support teams to better understand clients’ needs, communicate them effectively and launch new features that matter, building strong cross-functional relationships that foster company culture and create an environment for successful execution.Brands:- OLAmobile: www.olamobile.com- Mobidea: www.mobidea.com- Mobrand: www.mobrand.com- IconPeak: www.iconpeak.com- BidderPlace: www.bidderplace.com Show less

• Effectively led teams in delivery of strategic projects on time and on budget, interfacing with business partners.• Formulated and approved the Marketing and Communication Plan based on the Strategic Plan's management, ensuring its implementation and follow up, drafting go to market goals in conjunction with the marketing, sales and product teams for the brands OLAmobile (www.olamobile.com) and MOBIDEA (www.mobidea.com).• Public Affairs and Media Relations for OLAmobile Group.•… Show more • Effectively led teams in delivery of strategic projects on time and on budget, interfacing with business partners.• Formulated and approved the Marketing and Communication Plan based on the Strategic Plan's management, ensuring its implementation and follow up, drafting go to market goals in conjunction with the marketing, sales and product teams for the brands OLAmobile (www.olamobile.com) and MOBIDEA (www.mobidea.com).• Public Affairs and Media Relations for OLAmobile Group.• Studied and analyzed the various market segments and distribution channels, defining policies to be adopted.• Implemented project delivery processes and prepared monitoring and updating budgets, work plans and schedules, reviewing regular progress reports and making staffing, financial, or other adjustments to align the developing projects with broader outcome goals, such as R&D Projects.• Submitted and managed successful applications for funding by national organizations in Luxembourg and Portugal (PORTUGAL2020), finding opportunities to finance internal R&D & Innovation projects.• Provided leadership on projects and mentors staff, ensuring coordination with other divisions of the company, reporting and management support. Show less

As a pure Performance Marketing company, OLAmobile focus on CPA (Cost per Acquisition) and CPI (Cost per Install) mobile campaigns, delivering quality users to service providers, app developers and marketers that are willing to promote and acquiring users for their products, like applications or games.One of OLAmobile's services during this period was OLA.mobi, a cutting-edge Mobile Free-to-Play Games Review App.As Head of Advertisers, Luís Garcia:• Engaged in seeking new… Show more As a pure Performance Marketing company, OLAmobile focus on CPA (Cost per Acquisition) and CPI (Cost per Install) mobile campaigns, delivering quality users to service providers, app developers and marketers that are willing to promote and acquiring users for their products, like applications or games.One of OLAmobile's services during this period was OLA.mobi, a cutting-edge Mobile Free-to-Play Games Review App.As Head of Advertisers, Luís Garcia:• Engaged in seeking new business opportunities with Advertisers of OLAmobile’s advertising platforms to reach company goals, namely MOBIDEA (www.mobidea.com).• Took full responsibility for building and leading a multicultural sales team of 8 people, based in Europe and LATAM, supervising business development, account management, advertising, promotional and creative campaigns for mobile products such as mobile content and applications.• Secured new advertiser relationships: app developers, game publishers, software developers, mobile value added services’ providers and advertising networks.• Set and reached revenue growth goals by managing the team pipeline and scaling accounts, regularly reporting & maintaining communication with team members and management based in Romania, Uruguay, Portugal and Luxembourg.• Managed the Marketing and Public Relations’ Strategy of OLAmobile Group (Trade Shows, Industry Associations, Online Advertising and Press).• Attended Trade Shows & Conferences in Europe, Middle East, Asia and North America in order to explore and analyze market trends and to identify new business opportunities at the mobile advertising ecosystem (e.g.: Israel Mobile Summit, Mobile World Congress, Affiliate Summit, DMEXCO, GMIC Beijing, etc.). Show less

OLAmobile is a global mobile marketing company specialized in User Acquisition and Mobile Performance Marketing (CPA/CPI/CPL/CPS) with the mission to assist mobile service providers, mobile applications and games developers acquiring users in 5 continents, maximizing their business value creation.OLAmobile's technology is a great opportunity for publishers to monetize their 3G and WiFi users worldwide thanks to an innovative algorithm that redirects the mobile traffic to the best billing… Show more OLAmobile is a global mobile marketing company specialized in User Acquisition and Mobile Performance Marketing (CPA/CPI/CPL/CPS) with the mission to assist mobile service providers, mobile applications and games developers acquiring users in 5 continents, maximizing their business value creation.OLAmobile's technology is a great opportunity for publishers to monetize their 3G and WiFi users worldwide thanks to an innovative algorithm that redirects the mobile traffic to the best billing offer that generates the most revenue per country, device and carrier.As Mobile Project Manager, Luís Garcia:• Monitored and reviewed all the mobile projects of the Group and ensured its completion within scheduled time and budget, namely the Mobile Advertising Platform MOBIDEA (www.mobidea.com).• Managed business activities focusing on financial and strategic growth of the projects, managing a team of 4 people, focused on Advertisers and Publishers' management.• Created new marketing strategies and built strong relationships with the customers in order to maintain a sustainable revenue growth.• Managed start-up costs and finances of the business unit by efficient project and marketing management. Show less

• Managed Projects from end to end, being responsible for the accomplishment of the Project Plan on the agreed deadline with each area (Sales, Controlling, Product, IT, Marketing and Design).• Managed the resources in the Marketing Team, allocating the right person to the right project in order to establish a proactive management of Mobile Portals & Applications that should be reflected in the generated revenues.• Supported the local sales teams preparing proposals, ensuring that all… Show more • Managed Projects from end to end, being responsible for the accomplishment of the Project Plan on the agreed deadline with each area (Sales, Controlling, Product, IT, Marketing and Design).• Managed the resources in the Marketing Team, allocating the right person to the right project in order to establish a proactive management of Mobile Portals & Applications that should be reflected in the generated revenues.• Supported the local sales teams preparing proposals, ensuring that all in-house knowledge and best-practices on interactive marketing projects are documented in the form of insightful case studies and shared in key moments.• Responsible for key MVAS Aggregation Projects in the EECA region (Azerbaijan). Show less

As an Account Manager, Luís Garcia was based in Angola working in several projects:• Identified, developed, and supported captures of new B2B, B2O, B2M and B2G business opportunities.• Assisted in the development and implementation of the strategic business development marketing plan, participating in the development of long term objectives. • Managed and expanded a strong product and service mix constantly striving for innovative concepts and solutions, defining and monitoring… Show more As an Account Manager, Luís Garcia was based in Angola working in several projects:• Identified, developed, and supported captures of new B2B, B2O, B2M and B2G business opportunities.• Assisted in the development and implementation of the strategic business development marketing plan, participating in the development of long term objectives. • Managed and expanded a strong product and service mix constantly striving for innovative concepts and solutions, defining and monitoring the production of advertising materials.• Participated in the proposal process, including budget and pricing development, proposal writing and client presentations with budget management responsibilities. • Managed relationships and negotiations with all local clients and suppliers, including Mobile Operators (Unitel & Movicel), Media Agencies (Grupo Zwela, Nova Imagem, etc.), Media Groups (TPA, RNA, DStv, TV Globo), FMCG’s (Refriango, The Coca-Cola Company, Intramuros, etc.), Government and other Institutions (PSI Angola, etc.).• Established and maintained on-going customer business relationships, including site visits, anticipating and resolving potential problems. Identified and summarized customer requirements and priorities.• Cultivated and maintained superior customer relationships in order to provide the highest possible understanding of customer requirements and ensure end product and life cycle support satisfaction. Show less

As a Marketing Assistant, Luís Garcia worked in several projects B2O (Business-to-Operator) and B2B (Business-to Business) for the EMEA's region:• Team Leader responsible for the Operational Marketing Team in TIMWE HQ in order to support and manage new projects in Europe, in Africa and in the Middle East;• Support to different offices during the launching and management of new products and mobile value added services (e.g.: white brand downloadable content);• Management of… Show more As a Marketing Assistant, Luís Garcia worked in several projects B2O (Business-to-Operator) and B2B (Business-to Business) for the EMEA's region:• Team Leader responsible for the Operational Marketing Team in TIMWE HQ in order to support and manage new projects in Europe, in Africa and in the Middle East;• Support to different offices during the launching and management of new products and mobile value added services (e.g.: white brand downloadable content);• Management of Promotional Campaigns (Mobile Marketing) with operators and media companies;• Market Research and analysis to identify improvement opportunities and support to new marketing decisions;• Brokerage Business Development: commercial responsibility as a provider of billing connections; communication bridge with TIMWE local teams (Latin America, Europe and Middle East); account management (deals involving more than one country); country data collection and regular update. Show less

As a Marketing Trainee, Luís Garcia worked in several projects B2O (Business-to-Operator):• Helped to start-up new countries in Africa;• Supported different offices during the launching of new products and services (e.g.: white brand downloadable content and SMS Promotions);• Managed operations between mobile operators and the TIMWE organization;• Market Research and Analysis to identify improvement opportunities and support to new marketing decisions;

EDP Group is an Energy Solutions Operator which operates in the business areas of generation, supply and distribution of electricity and supply and distribution of gas. EDP is present in Portugal, Spain, France, Belgium, Poland, Romania, United States and Brazil.Luís Garcia was a curricular intern at EDP Soluções Comerciais S.A. (at the Customer Support Department). His main tasks were: complaints' management, workflow's management, contact with the customers and support to the… Show more EDP Group is an Energy Solutions Operator which operates in the business areas of generation, supply and distribution of electricity and supply and distribution of gas. EDP is present in Portugal, Spain, France, Belgium, Poland, Romania, United States and Brazil.Luís Garcia was a curricular intern at EDP Soluções Comerciais S.A. (at the Customer Support Department). His main tasks were: complaints' management, workflow's management, contact with the customers and support to the clients' managers of this department. Show less