Luis focuses on building leadership alignment, innovation, and entrepreneurial and intrapreneurial skills that create and sustain growth for for-profit and not-for-profit organizations. With a strategic focus on stakeholder engagement centered upon the human need for belonging and becoming. And how to create skilled communications and establish trust, accountability, and resilience mastery, leading teams and budgets to maximum performance. Luis Gallardo is shaping the future of learning and being as Founder of the World Happiness Foundation of bē, The TEOH Lab, The World Happiness Fest, and the World Happiness Academy. Luis is the Author of the books Happytalism, Happytalismo, The Exponentials of Happiness, and Brands & Rousers. Former CMO of the Financial Services Vertical at Adtalem Global Education. And former President of the EMEA Brand Marketing Practice at Burson-Marsteller and Global Brand Strategy Director at BAV Consulting, both of Young & Rubicam Group, WPP. A Global Brand, Marketing & Communications expert in strategic brand management, brand engagement, brand expression, marketing, communications, and reputation management. Former Managing Director of Global Brand & Marketing at Deloitte (Global CMO). In this role, Luis provided leadership to Deloitte’s member firm marketing and communications network (more than 3,000 Marketing and Communications professionals) in 150 countries.Over the years, Luis was instrumental in attaining for Deloitte the marketplace recognition it deserved. Deloitte became the #1 professional services practice globally in FY2010.Luis is the author of the award-winning marketing book ¨Brands and Rousers¨: The Holistic System to Foster High-Performing Businesses, Brands, and Careers. And The Exponentials of Happiness, realizing exponential happiness for ALL. Luis collaborates and teaches Reputation and Brand Management at IMD, IESE, and ESADE. He is also frequently called on as a keynote speaker at numerous events worldwide to discuss branding and how to Think holistically; Acting personally is the key to helping businesses succeed in today’s global economy. Luis has created the Gross Global Happiness Executive Program at The United Nations University for Peace.Luis earned an MBA from IMD in Switzerland and an MA in International Relations from Lancaster University in the UK. Luis also received undergraduate degrees in Political Science and International Relations from Universidad Complutense in Spain and Newcastle University in the UK.