Luis Galvis Email & Phone Number

• Develop and implement internal and external experiential marketing campaigns that drive brand affinity, engagement and market growth.
• Produce event briefs detailing objectives, value propositions and target audiences, ensuring cross-company alignment.
• Build and maintain relationships with different business units and key stakeholders to align on event strategy, audience targets, and success metrics.
• Drive a timely event planning process, with an ongoing focus on identifying and mitigating challenges, measuring and analyzing event results and maximizing engagement opportunities.
• Plan, manage, and execute events with end-to-end oversight of timelines, budgets, logistics, venue planning, and postmortem reviews.

• Build and execute marketing campaigns to increase customer and prospect engagement with an emphasis on demand generation, lead quality, and performance tracking.
• Responsible for organizing, managing, and delivering virtual and in-person industry events, focusing on generating event ROI and implementing cross-functional feedback from Product and Sales.
• Execute the content strategy and creation of videos, images, blog articles, web pages, and marketing emails, as well as developing and hosting of webinar content intended to generate sales opportunities.
• Drive social media engagement by coordinating efforts across various digital marketing channels.
• Pioneer the pilot rollout of a new Customer Advocacy Platform.

Kennesaw, GA

• Coordinated pre, at, and post-event logistics for industry trade events within our segment and provided strategic direction and consultation for major trade events hosted by other business segments within Wolters.
• Planned, developed, and managed end-to-end logistics, including budget management, location survey, RFP submission and final selection, sessions content planning, staff preparedness, and served as Emcee at over 35.
• Participated as host and speaker on a wide variety of Wolters Kluwer and 3rd party seminars, webinars, and closing events, covering topics such as taxpayer data security, tax industry technology best practices.
• Improved our social media engagement by launching two new social groups and expanding our segment's YouTube content through a dedicated product playlist to increase market awareness and industry engagement.

Kennesaw, GA

• Developed and delivered detailed product demonstrations for ATX™, CCH® iFirm Practice Manager, CCH® iFirm Client Portal, CCH® AnswerConnect, PaperlessPLUS™, TaxWise® Desktop, TaxWise® Online, and TaxWise® Mobile, in.
• Served as the key technical advisor, product advocate, and sales support leader for our segment, maintaining a strong understanding of competitor solutions, strengths, and weaknesses.
• Facilitated new hire sales training and continuous coaching to sales associates to improve their sales skills, professional development, and impact on our business objectives.
• Represented Wolters Kluwer at industry engagement events, such as trade shows, conferences, webinars, and sales closing events, reinforcing our product’s technical value proposition to enhance our brand awareness and.

Kennesaw, GA

• Consulted new and existing tax professionals in their software decision-making process, identifying current pain points, and following a value-based sales approach to provide appropriate recommendations from within a.
• Developed in-depth understanding of competitor weaknesses.
• Consistently met and exceeded monthly and annual sales quotas.
• Represented our segment’s sales channel at industry trade shows.
• 2009 CCH Achievement Club Award recipient for sales performance.

Kennesaw, GA

• Conducted two-day in-person training events across multiple cities in the U.S.
• Executed training seminar events of 25 to 100 attendees delivering comprehensive tax software training instruction in all areas of the curriculum, in English and Spanish.
• Successfully pioneered the Spanish GetWise Classroom Seminar series.
• Created technical training documents in English and Spanish.
• Recorded software-related training videos and online university lessons in Spanish.
• Represented Wolters Kluwer at industry trade shows, serving as the technical expert on-site.

Bachelor Of Business Administration - Bba, Management

Minor in Marketing

Education record

Education record