Brand • Spearheaded America Fresh Brand image redesign development project• Develop and implement tools for product knowledge, training, manuals, webinars, videos, on-line and E-Commerce initiatives• Identified opportunities within the brands and plan, developed and led marketing initiatives, elements and strategies for new launches and seasonal promotions and programs monthly for DistributorsSales • Plan, direct and evaluate the activities of firms and… Show more Brand • Spearheaded America Fresh Brand image redesign development project• Develop and implement tools for product knowledge, training, manuals, webinars, videos, on-line and E-Commerce initiatives• Identified opportunities within the brands and plan, developed and led marketing initiatives, elements and strategies for new launches and seasonal promotions and programs monthly for DistributorsSales • Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products• Establish distribution networks for products, initiated market research studies and analyze their findings• Operated within a designated budget. Executed pricing strategy. Show less