Luis Garza Email and Phone Number

With more than 10 years of experience in digital marketing, public relations, SEO and social media marketing, I have acquired a wealth of knowledge and skills in marketing, design and writing that have helped clients reach their online marketing goals. Contact me today to get started.

• Created comprehensive online marketing programs for 5-7 small to medium-sized business clients• Developed digital marketing strategies to attract high-quality leads and increase business opportunities• Lead weekly strategy calls with clients and presented updates and results to evaluate campaign outcomes• Monitored Google Analytics and optimized campaigns for SEO to increase website traffic and engagement• Wrote compelling content for websites, emails and social media that engaged clients’ target audience• Managed an internal team of specialists to build websites and optimize paid advertising campaigns (Google Ads, Bing Ads, Facebook Ads and LinkedIn Ads)• Designed multiple project plans and timelines to ensure successful implementation of marketing initiatives

• Managed digital marketing campaigns for Scholastic’s Literacy Initiatives division• Increased revenue by more than 80% over previous year via 3-5 monthly email marketing campaigns that highlighted products and special promotions• Coordinated monthly display advertising campaigns that over previous year improved click-through rate of more than 40% and orders of more than 500%• Created effective web development strategies to increase online awareness and maximize sales• Developed social media campaigns that promoted educational resources and drove desirable traffic to website

• Developed tactical marketing processes and collateral for branded video services• Created templates and procedures to standardize the company’s marketing efforts for prospective clients• Managed website redesign by providing content and layout to web developer to ensure quality control• Strengthened company brand online by executing SEO strategy and managing social media activities• Coordinate social media presence with spokespeople who are representing brands on satellite media tours• Manage workflow and deliverables for interns, graphic designer and freelance writer

• Implemented strategies to increase distribution of documentaries and independent films• Managed two brands, pitched 3-5 product releases per month to consumer media• Established and maintained strong relationships with clients and media while creating press opportunities• Wrote, edited and distributed PR plans, pitch letters, press releases and summary reports• Built target media lists for outreach campaigns using CisionPoint; scheduled and coordinated media interviews

• Researched and compiled media kits and editorial calendars; analyzed relevance of media outlets for agency pitch team in outreach campaigns• Coordinated and managed event logistics of senior staff members participating in press briefings• Monitored and analyzed industry and business media for agency clients• Supported client business by organizing clip books for 10 clients and drafted promotional copy for special events

• Designed a resource guide for student union’s reservation services used by 15,000 students and external constituents• Developed and implemented client survey to determine student satisfaction with reservation services• Created promotional materials for building amenities using Adobe InDesign and Photoshop

• Conducted comprehensive online research, developed customized marketing briefs and presentations for clients• Assisted in the execution and implementation of client website launch by reviewing layout and copy, providing quality insurance and technical troubleshoot functions