Luís Gastón Romeo Email & Phone Number

Madrid, ES

Responsible of the company commercial operations leading a team of 195 people.Member of the Management Committee.

Consultant on commercial strategy projects for a number of companies and external advisor of several leading consultancy firms.

Responsible of defining the OffTrade Business Strategy and Plan, setting business objectives and delivering the results ( Market Value > 400 Million euros ), managing a team of 100 people.Responsible also of our export business to Portugal and United Kingdom as Export Director.

Responsible of defining and executing the 3 Years Marketing Strategy and the anual Marketing Plan,managing a budget of 75 Million euros and leading a team of 26 people.

Responsible of the marketing function ( 29 people, 45 Million euros budget ); development of the Marketing Strategy and Plan, Innovation, Portfolio Strategy and management of third party brands.

Managing a team of 11 people I was responsible of the Trade Marketing Plan and Budget for the Horeca & Offtrade Sales Divisions

I created, trained and developed the marketing services department ( Media, Promotions, Market Research, Sponsorships; 14 people ).

I managed two Account Groups and was responsible of the development of the communication & media strategies and plans for 9 accounts.

Commercial responsible of a number of customers with objectives of sales development of our aseptic packages and negotiation & sales of our aseptic filling equipment.

Marketing manager responsible of the Shaving foams and Gel range of Gillette-La Toja and several bath gel & soap brands.

Master In Business Administration

Degree In Law