Over 20 years of professional experience in marketing, planning and finance, with a strong presence in the institutional segment and retail, working with products aimed at the end consumer. Great knowledge of all communication tools. Ability to lead people and multidisciplinary functional designs. Focus on process management and continuous improvement.- Strategic marketing planning.- Management and implementation of projects.- Web development solutions for new business.- Strong knowledge in finance (analysis of economic feasibility, scope and budget) and businnes plan.- Media plan offline and online.- Analysis and statistical modeling.- SWOT Analysis and ROI (Return on Investment).- Experience in brand management (strategy, naming, positioning and visual identity).- Events, planning and execution (business, commercial and social).- Electronic Commerce.- Management and sponsorship analysis.- Budget management and cost control.- Strong ability to handle large agencies and media events.- Profile analytical, organized, dynamic and communicative.- Implementation of certification process designs.