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Luis Augusto Bianco Gracie Email & Phone Number
Coordenador de Marketing Institucional
at
Record TV
LinkedIn matched
✓ Verified Jul 2026
3 data sources
Profile completeness 100%
Current company
Role
Coordenador de Marketing Institucional
Location
São Paulo, Brazil
Company size
Who is Luis Augusto Bianco Gracie? Overview
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Quick answer
Luis Augusto Bianco Gracie is listed as Coordenador de Marketing Institucional at Record TV, a with 5002 employees, based in São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Luis Augusto Bianco Gracie.
Luis Augusto Bianco Gracie previously worked as Market Planning Manager at Record Tv and Manager Planning at Grupo Bandeirantes De Comunicação. Luis Augusto Bianco Gracie holds Master’S Degree, Executive Management from Fia - Fundação Instituto De Administração.
Company email context
Email format at Record TV
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Record TV
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Profile bio
About Luis Augusto Bianco Gracie
Over 20 years of professional experience in marketing, planning and finance, with a strong presence in the institutional segment and retail, working with products aimed at the end consumer. Great knowledge of all communication tools. Ability to lead people and multidisciplinary functional designs. Focus on process management and continuous improvement.- Strategic marketing planning.- Management and implementation of projects.- Web development solutions for new business.- Strong knowledge in finance (analysis of economic feasibility, scope and budget) and businnes plan.- Media plan offline and online.- Analysis and statistical modeling.- SWOT Analysis and ROI (Return on Investment).- Experience in brand management (strategy, naming, positioning and visual identity).- Events, planning and execution (business, commercial and social).- Electronic Commerce.- Management and sponsorship analysis.- Budget management and cost control.- Strong ability to handle large agencies and media events.- Profile analytical, organized, dynamic and communicative.- Implementation of certification process designs.
Listed skills include Marketing Management, Marketing, Marketing Strategy, Market Planning, and 26 others.
Current workplace
Luis Augusto Bianco Gracie's current company
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Record Tv
7 roles
Luis Augusto Bianco Gracie work experience
A career timeline built from the work history available for this profile.
Market Planning Manager
CurrentInstitutional Marketing, the area has strategies that drive brand building and strengthen the relationship with the business's consumer public, the market and the employees themselves. Development of institutional campaign and advertising material for RECORD TV products and production of advertising pieces (Advertisement, Social Network, TV and Radio).
Aug 2022 - Present
Manager Planning
Commercial Planning developing projects and commercial plans for communication products (Television, Pay TV, Digital and Radios). Support the demands of the President, CEO and Directors of Journalism, Entertainment and Sports for bespoke projects.- Development of singular plans based on the client briefing - Branded content ideas development- Weekly reports with market overview and opportunities- Post buying report - Integrated sales plan among Open TV, Radio, Digital, and Pay TV
Feb 2021 - May 2022
Planning Director
Responsible for the planning and development of the Brasil Futebol Expo business platform.Sponsor Activation Creation
Jan 2019 - Jan 2021
Marketing Project Manager
Ea Comunicação
- Developing project and business for the Latin American market, currently operating in the city of Santiago, Chile.- Developing project for the sports market in USA and Asia, currently project in progress in China (Hohot, Nanning, Shanghai and Beijing).- Development of new products, as well as the creation and conception of Brasil Futebol Expo, one of the biggest fairs in the world of its segment.- Management of new businesses and business plan.- Budget Management.- Strategy and planning of communication actions.- Sponsorship management, events, fairs and events.- Analysis of key financial indicators.- Team management and training- Research, ROI analysis and investments.- Supplier management, trading and shopping.- Responsible for Business show platform.
Sep 2014 - Jan 2021
Marketing Manager
- Development and implementation of events, exhibitions and conferences.- Marketing and communication strategies.- Management tool ROI (return on investment) for the analysis of institutional sponsorship and SWOT Analysis.- Strategic negotiations with events agencies.- Responsible for staff.- Planning, management and control of the budget.
Aug 2002 - Jul 2013
Sep 2000 - Jul 2002
4 education records
Luis Augusto Bianco Gracie education
Master’S Degree, Executive Management
Fia - Fundação Instituto De Administração
Master'S Degree, Gestão De Processos Comunicacionais
Master'S Degree, Business Administrator
Bachelor'S Degree, Business Administrator
FAQ
Frequently asked questions about Luis Augusto Bianco Gracie
Quick answers generated from the profile data available on this page.
What company does Luis Augusto Bianco Gracie work for?
Luis Augusto Bianco Gracie works for Record TV.
What is Luis Augusto Bianco Gracie's role at Record TV?
Luis Augusto Bianco Gracie is listed as Coordenador de Marketing Institucional at Record TV.
Where is Luis Augusto Bianco Gracie based?
Luis Augusto Bianco Gracie is based in São Paulo, Brazil while working with Record TV.
What companies has Luis Augusto Bianco Gracie worked for?
Luis Augusto Bianco Gracie has worked for Record Tv, Grupo Bandeirantes De Comunicação, Brasil Futebol Expo, Ea Comunicação, and Itau-Unibanco.
How can I contact Luis Augusto Bianco Gracie?
You can use AeroLeads to view verified contact signals for Luis Augusto Bianco Gracie at Record TV, including work email, phone, and LinkedIn data when available.
What schools did Luis Augusto Bianco Gracie attend?
Luis Augusto Bianco Gracie holds Master’S Degree, Executive Management from Fia - Fundação Instituto De Administração.
What skills is Luis Augusto Bianco Gracie known for?
Luis Augusto Bianco Gracie is listed with skills including Marketing Management, Marketing, Marketing Strategy, Market Planning, Strategic Communications, Internal Communications, Event Management, and Advertising.
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