Luis Grimas Email and Phone Number
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Robust experience in B2B and B2C in top ranked consumer product companies. Focused on drive distribution, sales, profits and category growth in all channels. Results-driven leader, curious, passionate about change, innovation, and continuous learning. Develop and inspire teams with flawless communication and integrity. Strong business acumen delivering superior results through demonstrated strengths building communication across multiple stakeholders, multifunctional teams and key strategic partners accelerating sales and market share growth. A list of my Leadership competencies includes:•Dealing with ambiguity.•Negotiation. •Conflict Management.•Learning on the Fly. •Integrity and Trust. •Strategic Agility.•Building Effective Teams. •Problem Solving. •Drive for results.
Naterra International, Inc.
View- Website:
- nestle.com
- Employees:
- 176275
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Associate Director International SalesNaterra International, Inc.Lewisville, Tx, Us
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Customer ManagerNestlé Dec 2020 - PresentMinneapolis, Minnesota, United StatesDrive the Nestle' Premium Water Business: Perrier, San Pellegrino, Essentia and Acqua Panna in Target. Focus on Category Development, Drive Distribution, Sales, Profits and Market Share Growth. -
National Sales DirectorMars 2012 - 2020Houston, Texas AreaLed Hispanic business to maximize distribution, sales, and profits. Focus on achieving category growth, building long-term relationships with key strategic partners in all channels. Held full strategic planning and P&L management responsibility for $26M in revenue. 4 managers reporting directly and US$2M operating budget. • Improved execution of annual operating plans, strategic goals, KPIs, and Joint Business Plans across multiple customers in different channels via systematic business reviews and better communication, achieving sales compound growth of 7.2% in last 5 years and improving earnings 5 points in 2 years.• Grew sales 7 % after 12 months of orchestrated business transformation from transactional to new enterprise model with clear strategy, business goals, KPIs, and development plan for all customers. • Achieved 6% growth in 2019, restructuring business from region (West, East, Central) to channels (Retail, Value, Distributors, Wholesale, and DSD), becoming simpler and more effective model.• Increased sales 14% after training and giving strategic direction to managers and sales teams of third-party distributors and Direct Store Distribution (DSD) focused on MARS brands. • Unleashed Dollar General business in 2 years, growing from 2 items and 200 stores to 8 items and 2000 Stores.• Improved sales forecast accuracy from 76% to 90% in 8 weeks, spearheading cross-functional team from finance, marketing and supply.• Increased distribution and additional display program in key retrial customers, delivering robust results in 2019 with Spicy Candy category growing 5% vs prior year, driven by Mars brands sales growth of 12% and over 2% share of market (SOM). Mars Brands led category to record 33% SOM 2019, 13 points over nearest competitor. • Led for 5 consecutive years high performance team behaviors, sustaining superior Gallup scores (associates' engagement) at 92nd percentile in Grand Mean and 95th percentile in Follow Through. -
Team Leader - Area Business Development ManagerMars 2010 - 2012Panama & Central AmericaDirected Central America Business and key global accounts: Walmart, Price Smart, ExxonMobil, Office Depot and Mc Donald's with annual revenues of more than US$18 million.• Executed business transformation of Central America (Project Freedom), initiating operations in Panama and completely changed route to market model with 11 % sales growth after 1st year.• Developed and executed new prices strategy for confectionery and Pet Care in all countries and channels of distribution increasing profits by 5 pp.• Consolidated chocolate leadership in Panama, increasing market share by 10.1 pp to a record of 46.2% SOM (2010). Panama achieved in 2011 highest M&M'S market share around world with an impressive 21.7% followed closely by SNICKERS with 20.2% (2011).• Focused on excellence in distribution of Confectionery brands (SNICKERS®, M&M'S®, DOVE®, MILKYWAY®, SKITTLES®), Pet food (PEDIGREE®, WHISKAS®) and food (UNCLE BENS® RICE) with 90% of weighted distribution in all brads.• Improved budget development, managing and reporting process for line managers led to greater ownership of promotion, advertising and fixed cost budgets. 100% of target budget implemented every year.
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Customer Business Development ManagerMars 1999 - 2010Panama & Central America• Managed over US$12 million in revenues in 4 countries.• Developed and guided complete transformation of Distributors Sales Organization in Panama, Costa Rica, El Salvador & Honduras. Strengthening sales capabilities, customer business development and key account management. • Delivered operating plan for all MARS confectionery brands (SNICKERS®, M&M'S®, DOVE®, MILKYWAY®, SKITTLES®), Pet food (PEDIGREE®, WHISKAS®) and food (UNCLE BENS® RICE)
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Group Product ManagerJohnson & Johnson 1992 - 1999Panama & Central AmericaLed the marketing strategy and execution in OTC (TYLENOL®), Sanitary Protection (STAYFREE®, CAREFREE®), Skin Care (NEUTROGENA®, CLEAN & CLEAR®), Oral Care (REACH®) and Nutritionals (SPLENDA) franchises.• Developed and accomplished 100% of annual marketing plan for each brand showing sales, A&P budget & profits.• Supervised medical representative's team (26 sales reps).• Analyzed and recommended action plans based in Nielsen reports and Marketing Research. -
Brand ManagerJanssen Inc. 1990 - 1992Central America & Caribbean
Luis Grimas Skills
Luis Grimas Education Details
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Universidad Católica Santa María La AntiguaBs
Frequently Asked Questions about Luis Grimas
What company does Luis Grimas work for?
Luis Grimas works for Naterra International, Inc.
What is Luis Grimas's role at the current company?
Luis Grimas's current role is Associate Director International Sales.
What is Luis Grimas's email address?
Luis Grimas's email address is lu****@****fem.com
What is Luis Grimas's direct phone number?
Luis Grimas's direct phone number is +183229*****
What schools did Luis Grimas attend?
Luis Grimas attended Universidad Católica Santa María La Antigua.
What skills is Luis Grimas known for?
Luis Grimas has skills like Key Account Management, Trade Marketing, Consumer Products, Sales Management, Key Account Development, Distributors, Team Building, Marketing, Sales, Brand Management.
Who are Luis Grimas's colleagues?
Luis Grimas's colleagues are Krystal Hill, Solaman Dkariyawasam, Ashwani Kumar, Ciro Esposito, Joel Aparecido De Souza, Lucas Henrique, Tamara Pons.
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