Luis Gueren Vargas Email & Phone Number

Chile

Chile

- Identified and developed new business opportunities: Electronics, Cyber, OSINT Robotics, Energy, Radar, Optronics- Open and maintain direct relationships with business partners, governments and OEMs - Developed and executed government relations strategies aimed at fostering growth opportunities

Chile

Hensoldt is a multinational corporation headquartered in Germany with sales over 1.5 billion USD which focuses on sensor technologies for protection and surveillance missions in the defence, security and aerospace sectors. The main product areas are radars, optoelectronics, avionics, Cyber, OSINT. Responsibilities:- Business Intelligence: Investigate the markets, provide adequate information to the sales team, and understand the competitors and tender processes of each country.- Plan and implement the Marketing Plan for the region - Analyze and define relevant indicators for the area.- Define local/regional strategic needs and priorities- Digital Marketing in all Latin American Countries including Brazil.www.hensoldt.net

Chile

Boutique Chilean winery.Direct report to the CEO, my main responsibilities were:- Define the commercial strategy in each market abroad and plan the sales plan with foreign customers.- Design, plan and carry out the marketing plan.- Manage the commercial plan with foreign clients (B2B), according to the strategy in the on-trade and off-trade channels.- Open new markets in South America, USA, Europe and Asia.- 30% growth in volume and increase in average price.

Manchester Business School - Uk

"Master in Innovation Management, Technology and Entrepreneurship" - 2015 en la Manchester Business School, UK - Top 5 Business School en Uk y Top 30 Mundial.Foco de los estudios: Project Management, Innovation and Strategy, Process Innovation, Digital Technologies, Big Data, Dynamic Capabilities, Disruptive Innovations, Digital Marketing.

Santiago, Chile

* As Product Manager Marketing at 3M (Finshed because of my Master of Innovation studies in England) I was responsible for:- In charge of the development of the marketing plan for the 2 biggest retails in Chile- In charge of the marketing actions - Responsible to execute actions, special activities, participation in fairs, packaging development, distribution channels, positioning strategy, special promotions, prices- Management control, marketing KPI measurement, expense control- Responsible for the launch of new products and Go To Market.- Relationship with creative and digital agencies- Development, implementation and represent 3M in events and fairs- Manage content on social networks according to brand guidelines and communication objectives- Control, measure P&L (income and costs) of the products in my charge

Santiago Chile

- Responsible for the 2 largest retail accounts of Hewlett Packard in Chile (over 65 million dollars annually).- In charge of coordinating sales strategies and action plans to increase sales, marketshare and margin- Responsible for carrying out sales forecast, inventory control, P&L, sales KPI- Negotiation with retails- Interaction with sales force in retail stores (8 supervisors and 35 vendors)- Entry of new premium models to the market

Chile

- VSPT Wine Group is the second largest wine group in Chile and South America- As export manager I was responsible for coordinating sales and positioning of brands such as Tarapacá, Misiones de Rengo and Santa Helena, opening new markets, negotiating with customers, setting sales forecasts, maintaining stocks, increasing sales and margins in 5 countries ( Northern Europe - Nordic Countries)- High understanding of the "Tender" (tenders) in Sweden, Norway and Finland.- I carried out market research, which triggered changes in designs, labels and wines.- Constant trips for market knowledge, control of marketing and sales plans established with large clients in Europe such as Pernod Ricard and Fonberg- Participation in tastings and international wine fairs.www.vsptwines.com

Master Of Business Administration - Mba, Business

The Cornell MBA at SC Johnson College of Business is a top-ranked program emphasizing leadership, innovation, and global business.

Master Of Business Administration - Mba, Artificial Intelligence

The Queen’s MBA is a intensive program at Smith School of Business, Queen’s University, focused on leadership, teamwork, and career.

Master Of Business Administration - Mba, Business Administration And Management, General

Dual MBA CORNELL (USA) / QUEENS ( CAN)

Master Of Business Administration - Mba, Strategic Thinking,Leadership, Innovation And Digital Transformation, Candidate Class 2023

Cornell University, located in New York. It is the largest of the eight prestigious U.S. universities (Ivy League) and one of the very.

Master Innovation Management, Innovation And Technology

Activities and Societies: I participated in the International Social Competence program organized by the Bill Clinton Foundation. This.

Master Of Business Engineering, Business, 6,8

Master of Science in Business Engineering, with a focus on project management and study. It also has a strong base in project evaluation.

Engenharia Civil Industrial, Ingenieria Civil Industrial Y Magister En Negocios

Activities and Societies: - Fui uno de los fundadores de la red de egresados de Ingenieria Civil Industrial de la UAI - Capitán Selección.