Strategic key driver of business growth in the U.S. market by creating and implementing programs that will grow Jack Daniel’s trademark shares with this high growth multicultural consumer.

Manage and lead the development, localization, implementation, and evaluation of consumer focus programs to maximize growth, profitability and brand equity, while being consistent with national brands strategy for the #1 division and market in the U.S.• Led general market and multicultural programs for the #1 brand in the #1 market of the U.S., resulting in continuous growth of metrics and sales.• Led the implementation of national initiatives that resulted in brand milestones such as reaching 5MM cases in the U.S.• Co-led media plans and developed local programs that resulted in national platforms.• Managed the implementation of financial tools while tracking ROI on every marketing program.• Evaluated, negotiated and implemented major sponsorship partnerships.• Lead the launch of new products and line extensions within the division.

Lead the marketing and commercial activities such as brand education, localization, and implementation of national plans, as well as relationship building with key accounts for Northern California. • Developed list of key accounts, build strategic relationships, implemented marketing and commercial programs which led to growing their and our business.• Implemented brand building opportunities by localizing national programs and growing marketing metrics such as awareness and consideration, as well as sales year over year. • Led tequila educational training with key accounts, industry influencers, and consumers. • Managed the proper implementation and use of financial tools while tracking ROI on marketing and commercial.

Lead the development and implementation of the consumer-facing digital strategy, while contributing to the overall marketing strategy for the Brown-Forman tequila brands. • Led the development, implementation, and integration of the digital marketing strategy within the brand marketing plan.• Championed the integration of social media as a new way to connect with consumers.• Developed and launched the first social network brand pages of the Brown Forman Portfolio of brands.• Developed and launched new global websites that would help grow consumers database.

Served in a variety of marketing and commercial roles, such as:1) Sr. Brand Manager – Suave 35 Tequila –2) Sr. Brand & Commercial Manager – Agency Brands – - DonQ Rum - Skyy Vodka - Brandy Magno - Santa Helena Chilean Wines - Red Bull Energy Drink