Luis Guy Ricaud Blanco
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Luis Guy Ricaud Blanco Email & Phone Number

Brand Builder | Regional and Global Brands | International Experience at Brown-Forman
Location: Guadalajara, Jalisco, Mexico 8 work roles 2 schools
1 work email found @b-f.com LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Current company
Role
Brand Builder | Regional and Global Brands | International Experience
Location
Guadalajara, Jalisco, Mexico

Who is Luis Guy Ricaud Blanco? Overview

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Quick answer

Luis Guy Ricaud Blanco is listed as Brand Builder | Regional and Global Brands | International Experience at Brown-Forman, based in Guadalajara, Jalisco, Mexico. AeroLeads shows a work email signal at b-f.com and a matched LinkedIn profile for Luis Guy Ricaud Blanco.

Luis Guy Ricaud Blanco previously worked as Sr. Brand Grouper Jack Daniel's Trademark at Brown-Forman and Sr. Brand Grouper Tequilas & Developing Brands at Brown-Forman. Luis Guy Ricaud Blanco holds College, Marketing/Marketing Management, General from Tecnológico De Monterrey.

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Email format at Brown-Forman

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*@b-f.com
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Profile bio

About Luis Guy Ricaud Blanco

Leader with twenty + years of experience in international roles within the spirits industry. I have proven success in a variety of roles within marketing and sales and can easily learn and adapt to new environments. I am a passionate, result-driven and, determined team player that combines strengths and values to excel with positive impact in challenging environments.

Listed skills include Shopper Marketing, Brand Management, Integrated Marketing, Relationship Marketing, and 33 others.

Current workplace

Luis Guy Ricaud Blanco's current company

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Brown-Forman
Brown-Forman
Brand Builder | Regional and Global Brands | International Experience
AeroLeads page
8 roles

Luis Guy Ricaud Blanco work experience

A career timeline built from the work history available for this profile.

Sr. Brand Grouper Jack Daniel'S Trademark

Current

Louisville, KY, US

May 2020 - Present

Sr. Brand Grouper Tequilas & Developing Brands

Louisville, KY, US

Jun 2019 - May 2020

Acting Marketing Director - Mexico

Louisville, KY, US

Oct 2018 - May 2019

Multicultural Brand Marketing Manager Us - Jack Daniel'S Trademark

Louisville, KY, US

Strategic key driver of business growth in the U.S. market by creating and implementing programs that will grow Jack Daniel’s trademark shares with this high growth multicultural consumer.

Apr 2017 - Oct 2018

Field Marketing And Multicultural Manager For The West Division - Jack Daniel´S Trademark

Louisville, KY, US

  • Manage and lead the development, localization, implementation, and evaluation of consumer focus programs to maximize growth, profitability and brand equity, while being consistent with national brands strategy for the.
  • Led general market and multicultural programs for the #1 brand in the #1 market of the U.S., resulting in continuous growth of metrics and sales.
  • Led the implementation of national initiatives that resulted in brand milestones such as reaching 5MM cases in the U.S.
  • Co-led media plans and developed local programs that resulted in national platforms.
  • Managed the implementation of financial tools while tracking ROI on every marketing program.
  • Evaluated, negotiated and implemented major sponsorship partnerships.
Aug 2011 - Apr 2017

Market Brand Manager For Northern California - Tequila Portfolio

Louisville, KY, US

  • Lead the marketing and commercial activities such as brand education, localization, and implementation of national plans, as well as relationship building with key accounts for Northern California.
  • Developed list of key accounts, build strategic relationships, implemented marketing and commercial programs which led to growing their and our business.
  • Implemented brand building opportunities by localizing national programs and growing marketing metrics such as awareness and consideration, as well as sales year over year.
  • Led tequila educational training with key accounts, industry influencers, and consumers.
  • Managed the proper implementation and use of financial tools while tracking ROI on marketing and commercial.
Jan 2010 - Aug 2011

Global Interactive Marketing Manager - Tequila Portfolio

Louisville, KY, US

  • Lead the development and implementation of the consumer-facing digital strategy, while contributing to the overall marketing strategy for the Brown-Forman tequila brands.
  • Led the development, implementation, and integration of the digital marketing strategy within the brand marketing plan.
  • Championed the integration of social media as a new way to connect with consumers.
  • Developed and launched the first social network brand pages of the Brown Forman Portfolio of brands.
  • Developed and launched new global websites that would help grow consumers database.
Mar 2008 - Jan 2010

Sr. Brand Manager

Served in a variety of marketing and commercial roles, such as:1) Sr. Brand Manager – Suave 35 Tequila –2) Sr. Brand & Commercial Manager – Agency Brands – - DonQ Rum - Skyy Vodka - Brandy Magno - Santa Helena Chilean Wines - Red Bull Energy Drink

May 2002 - Mar 2008
2 education records

Luis Guy Ricaud Blanco education

College, Marketing/Marketing Management, General

Tecnológico De Monterrey

Middle School

Abbey School, Fort Augustus, Scotland
FAQ

Frequently asked questions about Luis Guy Ricaud Blanco

Quick answers generated from the profile data available on this page.

What company does Luis Guy Ricaud Blanco work for?

Luis Guy Ricaud Blanco works for Brown-Forman.

What is Luis Guy Ricaud Blanco's role at Brown-Forman?

Luis Guy Ricaud Blanco is listed as Brand Builder | Regional and Global Brands | International Experience at Brown-Forman.

What is Luis Guy Ricaud Blanco's email address?

AeroLeads has found 1 work email signal at @b-f.com for Luis Guy Ricaud Blanco at Brown-Forman.

Where is Luis Guy Ricaud Blanco based?

Luis Guy Ricaud Blanco is based in Guadalajara, Jalisco, Mexico while working with Brown-Forman.

What companies has Luis Guy Ricaud Blanco worked for?

Luis Guy Ricaud Blanco has worked for Brown-Forman and Tequila Herradura.

How can I contact Luis Guy Ricaud Blanco?

You can use AeroLeads to view verified contact signals for Luis Guy Ricaud Blanco at Brown-Forman, including work email, phone, and LinkedIn data when available.

What schools did Luis Guy Ricaud Blanco attend?

Luis Guy Ricaud Blanco holds College, Marketing/Marketing Management, General from Tecnológico De Monterrey.

What skills is Luis Guy Ricaud Blanco known for?

Luis Guy Ricaud Blanco is listed with skills including Shopper Marketing, Brand Management, Integrated Marketing, Relationship Marketing, Brand Architecture, Digital Media, Trade Marketing, and Sponsorship.

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