Luís Inverno Email & Phone Number

Lisbon, Portugal

Lisboa, Lisboa, Portugal

Carnaxide, Lisboa, Portugal

- Created and implemented inbound marketing strategies to generate more organic traffic and leads for clients- Implemented SEO practices for 20 websites working with the following techniques: Audit SEO, Competitor Audit, On-Page SEO, Link Building (via email requests and brokers), Technical SEO, Keyword Audit and Monthly Reporting - Analyzed Pay-Per-Click results and made ongoing changes as necessary based on client requirements- Coordinator of Content Writers / Copywriters- Tools: SEOProfiler, SEMRush, Screaming Frog, MOZ, Buzzstream, AHRefs, Majestic, SimilarWeb, Google Analytics, Google Search Console, Google Keyword Planner, Google Data Studio

Carnaxide, Lisboa, Portugal

- Business Unit Responsible of Magnetik Alchemy and Billing Reports- Responsible for sites analytics and testing to drive growth for ecommerce KPIs. Used a/b and multivariate testing to drive improvement in site conversion- Increased the number of news subscribers and clients (buyers)- Created and tracked weekly email marketing campaigns- Performed list hygiene and A/B testing which led to significant increases in email open rates and click through rates- Developed and maintained branded social media and blog- Worked with key stakeholders to determine KPIs and used Google Analytics to track and report success of the set goals- Managed outside developers and designers

Lisbon Area, Portugal

- Created, implemented and managed several customer activation and loyalty programs- Using KPI’s and measurable metrics created segmentation strategies, A/B testing of subject lines, content, images and offers which drove higher open and click-through rates- Established a detailed database management process for list cleaning and increased inbox delivery and ISP whitelisting for list volumes of 50,000 to 1,500,000- Return Path Certification Coordinator (SRD feedback)- Report, track and analyze campaign performance proving success in strategies and ROI- Designed and deployed comprehensive lifecycle email marketing program in B2B and B2C marketing for e-commerce storesEdited content and HTML code as needed- Approved each campaign for quality assurance- Managed a team with 4 people- Managed outside developers and designers

Lisbon Area, Portugal

- Responsible for defining program goals for individual projects related to Client production- Ensured projects were effectively resourced and managed relationships with a wide range of groups, including all internal and external project contributors- Served as the Project Manager for 12 active Client programs- Developed and maintained a detailed project plan for each individual account- Oversaw coordination of the partners and working groups engaged in project work- Ran ongoing internal program meetings, including weekly status check-ins - Provided program and project status reports to the project team and company- Execute lead development strategies- Build and manage email campaigns and text-owned properties to convert qualified traffic through calls-to-action and lead generation content- Establish closed-loop analytics with sales to enhance the lead nurturing process through the company’s marketing automation tool, Web Analytics- Optimize inbound marketing efforts with product marketing managers by generating rich content for blog posts and social media- Created client contracts, proposals, strategies, retainer packages and creative briefs- Directed development of creative solutions in interactive marketing campaigns- Improved internal communication between financial department, account executives and clients by implementing internal invoicing/billing- SEM and Display Advertising and Marketing

Lisbon Area, Portugal

Belonging to the Coordination of the Organizing Committee of the International Colloquium: Water and Social Welfare, Water cultures in trans- Mediterranean areas, and the Network Project: Historical Cultures of water in arid and semi-arid environments, held in Algeria in 2013 (Algiers, Tamanrasset and Timimoun) and Portugal (Lisbon)- Creation and Divulgation of the event (posters, flyers, postcards, posters)- Site development management: colloque2013argelisboa.com- Management of contacts, database, research and information processing- Technical and logistic Coordination- Coordinator of the Exposition Program of the Photography Exhibition Landscapes in Research - Ahaggar - Algeria (2007-2011)- Raising partners, supports and sponsorships

Lisbon Area, Portugal

Setúbal Area, Portugal

- Created client contracts, proposals, strategies, retainer packages and creative briefs- Directed development of creative solutions in interactive marketing campaigns- Improved internal communication between financial department, account executives and clients by implementing internal invoicing/billing- Created and implemented inbound marketing strategies to generate more organic traffic and leads for clients- Worked with key stakeholders to determine KPIs and used Google Analytics to track and report success of the set goals- SEM (Adwords) and Display Advertising and Marketing- Traffic Manager and payout negotiation (CPC, CPM, CPA, CPL models)- Managed outside developers and designers- Backoffice content management of customer sites- Internal Research, Benchmarking and Clipping- Creation of Case Studies- Social Media account manager for clients (Facebook, Twitter and Youtube)