At some point as a child, I heard that rock and roll had the power to change the world. But as time passed, with my electric guitar in hand, I began to realize that colors, images, and stories added to this powerful breeding ground that could change the planet.This is how the passion to create led me to work as a creative in big agencies in my country, among which I mention, with much respect and admiration, Concept McCann Erickson, my home for many years, which I entered as a copywriter and left as Creative Director, and in which I worked with countless clients and very important brands. At the same time, always guitar in hand, I was touring Venezuela, giving concerts with my band, inventing events, recording and producing albums, and everything related to the promotion and development of what is now known as "Artistic Branding".The combination of these worlds has given me a lot of satisfaction. On the one hand, it allowed me to develop creative projects with and for artists I greatly admire, from music production, art direction, music video production, and album cover design: a fascinating experience that resulted in the development of powerful and consistent visual identities, which allowed me to help them convert their audience into true fans, eager to consume their music, attend their concerts and feel proud to show off their merchandising.I have also had the opportunity to broaden the creative vision of those clients who needed a special focus in their marketing plans and communications. I am proud to have contributed to established and traditional brands achieving an effective transition from their comfort zone to the possibilities offered by technology and the digital world, through experiences that connect them more closely with their consumers.It is over time that, as a creative, I have been able to confirm that it is true that, when there is a willingness and you work with the right people, no project is small and there will always be an opportunity to create and, little by little, change the world.