Luis Irán Reyes Email & Phone Number

Miami, Florida, United States

Miami, Florida, United States

Orchestra Miami's mission is to create community through music and make it available to all residents of Miami-Dade County, particularly families and children; hand in hand with highly qualified local musicians led by its founder and Artistic Director Elaine Rinaldi. Among the projects in which I have had the honor of participating as Creative and Art Director, the "Beethoven Miami Festival" stands out, the most important classical music festival in the city, dedicated to Beethoven's 250th birthday and which featured a of events between the months of November 2020 and March 2021, which included theatre, chamber music, online performances and a large open-air concert.In the same way, I was in charge of developing the image and making the videos for the play "Airborne", a multidisciplinary event that took place in one of the oldest hangars in the city of Miami, and that included music in live, theater, dance and multimedia projections, in order to celebrate the 95th anniversary of the founding of Pan American Airways.

Macca Studios has been a vehicle that has allowed me to get involved in advertising from different angles. From the redesign of the branding of Yantares Restaurante, the strategic-creative development of "Papila Asesoría Gastronómica" (Barcelona, Spain), to the production of commercial video clips for important artists of the Venezuelan alternative scene such as Charliepapa, Boston Rex, Limpiacabezales, among others. others; and Pandarama (Miami, FL).• Conceptual Thinking and Brand Strategy development• Creative and strategic leadership for regional, national and global brands• Overseing the creative team of copywriters, photographers, illustrators and designers to develop the creative output• Leading creative sessions for project kick-offs• Managing multiple projects from concept through completion• Providing quality control over concepts and projects• Developed and promoted in-house company activities• Clients included: Group DMC, Hotel Boutique Isabel La Católica, Hotel El Yaque Club, Guillermina Restaurant, Juana La Loca Restaurant, Yantares Restaurant, Leo’s Ristorante, Tecnoblindaje, GPS Logística, Papila Gastro Agency, Alumware.

Caracas

• Overseeing strategy for creating total brand social ecosystem• Promoting continual creative improvement and actively contributing to a culture of innovation, excellence and accountability• Contributing to insights and strategic direction of Creative Briefs• Developing the digital brand across all customer touch points• Contributing with creative ideas on how to leverage social media to help achieve business and communications objectives • Guiding members of the creative team in developing ideas through to execution ensuring consistent creative quality• Developing strategic plans for creative concepts and manage, through the production of a wide range of online initiatives• Develop Social Media strategy and lead the charge in execution of social media management. • Managing, monitoring, creating and executing all key social media messaging on twitter, Facebook, Twitter, Instagram, YouTube. Delegating roles amongst team to provide engaging content with a strong brand voice for social media channels and synergy among all platforms • Producing a wide range of assets including film, web and mobile interfaces, infographics and PowerPoint / Keynote presentations

Caracas

• Leading member of agency's creative team• Conceptual Thinking and Brand Strategy development• Creative and strategic leadership for regional, national and global brands• Overseing the creative team of copywriters, photographers, illustrators and designers to develop the creative output• Leading creative sessions for project kick-offs• Managing, supervising and inspiring the creative team; generate multiple concepts for a campaign or project• Managing multiple projects from concept through completion• Working with Account Executives to make sure the client's needs are being met and the creative goals are on track• Providing quality control over concepts and projects• Developed and promoted in-house company activities• Clients included: Pepsico: Pepsi Venezuela, Pepsi Light, Cheetos, Doritos, Twistos and Natuchips; Diageo: Pampero, Cacique, Smirnoff; Plumrose, Oscar Mayer, Mastercard, Locatel, among others.

Caracas, Venezuela.

There are many personal and professional satisfactions reaped during my stay at Concept. Among them, I highlight having participated in the creative team that won the BFC and DIRECTV tenders. In the same way, I worked on the development of regional campaigns for Johnson&Johnson and DIRECTV; and I was Creative Director of Polar Pilsen and General Motors, among other important clients.• Member of agency creative leadership team• Conceptual Thinking and Brand Strategy development• Creative and strategic leadership for regional, national and global brands• Overseing the creative team of copywriters, photographers, illustrators and designers to develop the creative output• Assigning projects to staff and verifying client's deadlines are being met• Leading creative sessions for project kick-offs• Managing, supervising and inspiring the creative team; generate multiple concepts for a campaign or project• Focused on integrated campaigns, strategic brand identity and digital• Managing multiple projects from concept through completion• Working with Account Executives to make sure the client's needs are being met and the creative goals are on track• Providing quality control over concepts and projects,• Developed and promoted in-house company activities• Clients included: GM (Chevrolet), MasterCard, DIRECTV, Bimbo, Johnson & Johnson, Wyeth, Locatel, Polar Pilsen, Empresas Polar, Hermo, among others.

Caracas, Venezuela

• Liaising with clients and interpreting their briefs; • Developing creative ideas and concepts, often in partnership with the art director; presenting ideas to colleagues and clients;• Familiarising themselves with their clients’ products and services, the target audience and their competitors’ activities;• Writing clear, persuasive, original copy• Proofreading copy to check spelling and grammar• Mending, revising and redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients• Overseeing campaigns through the production stage to completion• Working on several campaigns at once, sometimes under pressure and often to tight deadlines• Casting actors for TV and radio work, and listening to voice tapes• Liaising with production companies, photographers and designers• Keeping up to date with popular culture and trends• Clients included: Digitel TIM, Johnson & Johnson, BFC, DIRECTV, Hermo, Locatel, Empresas Polar.

Caracas, Venezuela.

Caracas, Venezuela.

Education record

Audio Engineering

Education record