Luis Díaz Email & Phone Number

Nyon, Vaud, Switzerland

Hong Kong SAR

Hong Kong, Hong Kong SAR

• Leader of Insights and Analytics in HK, leading the local analytics team and responsible for delivering top-level industry presentations, driving client satisfaction, developing, and driving team engagement, as well as.
• Responsible for change management projects across Asia to execute strategic initiatives leveraging on my learnings developed during the deployment in China.

Shanghai, China

• Leader of the deployment of a self-service website for Nielsen clients aiming to generate time savings of 7%-15% for a 140 members department, successfully introducing it to a local giant and a Japanese client by.
• Lead an 8-member cross-city Client Delivery team responsible for delivering advanced analytics, reporting, and top-level industry presentations for international liquor, beer, and Infant Milk Formula clients with.

Shanghai City, China

• Lead an 8-member cross-city Client Delivery team responsible for delivering advanced analytics, reporting, and top-level industry presentations for international liquor, beer, and Infant Milk Formula clients with.

Lyon Area, France

Lyon

• Led a project to improve the sales performance of 50 retail stores by identifying key insights to boost satisfaction, generate leads, and reduce barriers to visiting stores among SMBs and independent contractors.
• Developed metrics to measure new retail strategy performance and designed reports to help Hilti track ROI on their retail network.
• Delivered a store guide with recommendations on how to tackle customer and staff barriers to boost sales, store personnel time management, and drive traffic to the stores (in process of implementation).

• Delivered quarterly presentations to the local ExComm about the local economic outlook and business opportunities.
• Implemented a new scorecard to evaluate the marketing team's goals by compiling the marketing team's directors' goals and delivering quarterly updates to the VP.
• Collaborated by providing the information in the creation of the 2020 company strategy and brand portfolio strategy working together with the Strategic Planning and Portfolio strategy teams.

Perú

• Deployed a new segmentation study to identify new opportunities in the Peruvian beer market, which awarded me with an Excellence award.
• Delivered brand health and marketing KPI reporting to the ExComm and Brand Directors, while providing insights and recommendations on how to improve and reach their KPIs.
• Applied a new set of questions to the brand health survey to help the Portfolio strategy team track the brands' new positioning while saving the company over $100K per year on new studies.

San Isidro, Lima

• Sold Nielsen solutions to local clients and multinational companies by identifying their information needs and presenting them with solutions. I generated two contracts from companies in the beverage industry valued at.
• Collaborated in the business case to bring a key player in the carbonated soft drinks industry to Nielsen Peru by analyzing the local carbonated soft-drink market and delivering recommendations on how to adjust their.
• Developed and led two client service executives to deliver insights to clients.

Ciudad De México Y Alrededores, México

• Sold Nielsen solutions to existing clients and new clients by using consultive sales techniques and prospecting for new clients.
• Generated insights and recommendations for my clients by using Nielsen's information about the Mexican FMCG market.

Ciudad De México Y Alrededores, México

• Client service and selling financial services.