Luis Jimenez Email & Phone Number

Dallas, Tx, Us

On-Demand fractional product leadership with over a decade of experience specializing in e-commerce, subscriptions, product led growth, scaling teams, and delivering results without the full time commitment.www.theproductmanagerconsultant.com

New York, New York, Us

Led a crossfunctional pillar in the organization comprised of Customer Success, Customer Support, Finance, product, design, engineering, and 3rd parties, ensuring smooth project execution and clear impact assessment.Report in the biweekly business performance review and mothly strategic reviews with leadership and SLT in partnership with Customer SuccessPartnered with customer success and communicating directly with their Book of Business to identify product gaps and validate product solutions with end usersReduced over $500k in negative balances created by fraudsters by partnering with the Finance team to identify fraudulent patterns and implement guardrails preventing abuseDeveloped and communicated a clear product strategy to maximize creator transactions, student paid transactions, and transaction values, aligning with the cross functional stakeholders leading to improved transactional margins by 76% YoY, and growing user adoption of Back Office features from 40% to over 50%Contributed to over $25M in GMV by implementing BNPL, cart abandon flows, memberships, and digital downloads

Los Angeles, Ca, Us

Hired and built a full-scale product team and implemented best practices for business cases, created a flow to ingest requests from the business and users, sprint planning and other scrum ceremonies. This lead to the creation and maintenance of a 12-month cross-platform roadmap for 3 KPI-based workstreams: Web/Ecomm, Native App, and Internal Tools.Supported the launch of the 3.0 version of our native app (and continued iteration), introducing better notifications for maintenance, harvesting, reordering, and recommendations. This new version also allows us to track our users’ engagement with their farmstand device as well as provide a feedback loop from the user as well. Created the framework/process for AB testing our funnel which has resulted in a 68% lift YTD in new user acquisition and farmstand device sales.Currently leading the cross-functional leadership team and spearheading the GTM strategy for the launch of the next gen flagship product (farmstand).

Marina Del Rey, California, Us

Drove revenue growth of 103% and userbase growth of 53% YoY of the subscription business. Managing the full P&L of the 2 business units of Subscriptions and B2B. Subscriptions accounting for 40% of total business revenue.Managed a cross-functional team of marketing, merchandising, creative, product, engineering, customer service, supply chain, analytics, and finance. Key callouts include a new merchandising strategy that led to 200% growth in engagement and the strongest holiday peak in signups - 215% YoY.Identified and introduced key metrics and reports that led the discovery of what cohorts to focus on and what enhancements to prioritize in the product roadmap. Presenting these KPIs to the organization weekly, monthly to the C-Suite, and quarterly to the Board of Directors.Built out a small team for B2B sales, that landed a large account that doubled net revenue annual forecast for the business unit. Average deal size grew 5 within 6 months. Implemented new lead gen tools and processes to introduce outbound reach. Designed the assortment and packages for the go to market sales strategy.

Marina Del Rey, California, Us

Aligned the product roadmap with core company strategies across the following platforms: Subscriptions, Backend Systems/ERP, E-commerce. This was accomplished by presenting the product strategy to the C-Suite, Board of Directors, and occasionally to prospective investors. Over 3 years, the company grew 150% YoY each year.Spearheaded an integration between the Subscription and Ecommerce experience leading to a massive 392% YoY lift in signups (23k > 113k). This included UX, UI treatments, adjustments to the ecommerce funnel, as well as developing APIs for the two systems to communicate.Assembled and participated in a fraud prevention task force. This team implemented tweaks to our Braintree integration, new rules for customer service escalation, and integrating fraud prevention software within our tech stack. Over the course of 6 months we drove down our chargeback rates 3x.Present to investors and the board the overall strategy of product and technology within the organization along with its role within the industry space.Developed robust tools to allow the marketing and brand team to implement diversified AB tests around product pricing, discounting, and catalog management.Hired and rebuilt the product team from being a siloed team with interdepartmental issues to a core part of the business that partners heavily with all stakeholders within the organization.

Marina Del Rey, California, Us

Designed a dynamic order routing engine allowing for real time availability for inventory on the site to be smartly routed and sourced by multiple facilities across the United States and South America. This led to a 12% cost savings with an additional 7% more orders YoY.Led the development of a data warehouse mapping all data points from 3 different systems and schemas to generate reports and define core KPI’s for the company such as gross v net rev, customer satisfaction rating, subscription sign up/churn rate

Playa Vista, California, Us

Led the acquisition team for the Thx2ATT partnership, paid media campaigns, organic traffic and drove enhancements such as an automated offer validation through mobile phone sim detection.Led the backend system/API team to integrate Google In App Billing for Android Mobile devices, Amazon Video.Defined the requirements for the complete Roku App, and partnered with a remote team to develop.Support product team owners by helping define scope and implementation of features across varying devices - Android, iOS, tvOS, Amazon, Roku, and web.

El Segundo, Ca, Us

Develop and lead a team of UX designers, Front End and Back end developers, and QA for the creation and ownership of the new mens line FL2. Supporting stakeholders and executives for the creation of new business rules, logic, and overall model.Create quarterly goals with executive members to guide the product pipeline towards profitability for the company as a whole. Spearheaded the creation of the mobile website for Fabletics from designs and functionality to QA and implementation into production. Devise and Conduct AB test for gains in acquisition, the bottom line, and other core KPI’s. Manage sprints, epics and tickets through Jira, and set up all PRD’s through Confluence. Lead the team with daily standups and daily deployment plans. Scope out requirements with various departments including marketing, creative, CRM, acquisition, and legal teams.Spearheaded the creation of a (previously non-existent) mobile website from designs and functionality to QA and implementation into production for all member levels, support for promotions and AB tests.Supported the launch of the retail stores which needed a unique online acquisition funnel, updates in the backend system that our website is built upon, and updates on the website.Devised and conducted AB tests every 2 weeks targeting UX enhancements in all parts of the shopping funnel from acquisition to order and subscription conversion.Formulated a strategy to turn around major seasonal promotions in a matter of a few hours of development. Effectively these sales generated upwards of $300k/day in gross margin with minimal maintenance and upkeep.

Newport Beach, California, Us

Work directly with CEO, CTO, and Director of Marketing to align company goals within technical boundaries. Manage a team of 4 software developers, 2 front-end developers, 2 designers, and 1 business analyst. Part of team based in India. Delegate tasks to all members of team, from enhancements, bugs fixes, new features, and brand new products via systems such as Jira and Confluence. Develop wireframes, and prototypes with Prototyper/JustinMind and create flowcharts with Lucidchart. Create and provide documentation for all team members and department as a whole. Lead team into overnight pushes, patch pushes, and overall direction of product. Expand product suite in e-commerce, online ordering, appointment booking, social media, internal systems, fulfillment, and general web building.Created an immersive site experience integrated with our web building tool that would automatically generate a fully designed website instantly used as a sales tool as well as a development tool.