Luis Martinez - Sr. Ux Pro, Cert. Hcd/Luma Facilitator Email and Phone Number
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A certified HCD & Jobs-to-be-Done facilitator, specializing in bringing clarity to teams, aligning stakeholders, and accelerating product development by revealing friction points in the customer experience with detailed journey mapping, compelling storytelling, and thoughtful UI design. Over the years, I’ve cultivated a leadership style rooted in active listening, mentorship, and empowerment. Beyond UX, I’m a husband and father who is passionate about teaching and personal growth. I also serve as President of Carrollton Toastmasters Club where I teach and motivate members to overcome their challenges when speaking in public.KEY STRENGTHS:✓ Design Leadership: As a strong individual contributor, I lead by example within design teams, solving problems and provoking discussion to inform executive decision-making.✓ HCD Facilitation - Design, plan and lead highly effective design thinking working sessions for teams, customers, and stakeholders that achieve shared understanding.✓ Jobs-to-be-Done - Identify the the jobs customers are trying to do so that organizations can align their offerings with these needs, gaining a competitive advantage and driving customer loyalty. ✓ Research & Insights: I actively engage in customer insights, conducting usability testing, focus groups, and observational research to refine designs and ensure they meet user needs and business objectives.✓ UX Strategy & Alignment: I drive strategic initiatives, leveraging user research, experience maps, and design artifacts to align product teams, ensuring the vision and goals are integrated across multiple platforms.✓ Design Ownership: From wireframes and flows to high-fidelity mockups and prototypes, I create compelling designs that meet customer needs and elevate product experiences.✓ Mentorship: I guide and mentor junior designers, providing coaching and leadership in UX practices and HCD methods while aligning resources with organizational needs for maximum impact.AREAS OF EXPERTISE:› SaaS Platforms› Digital Biometrics› Automotive› eCommerce Retail › MarketingTECHNICAL SKILLS:› Design Thinking/HCD Workshop, Job-to-be-Done Practitioner, Storytelling & Public Speaking, Sketching & Wireframing, Journey Maps & User Flows, UI Design & Prototyping. Open to discussing UX Design, UX Architect, and Product Design roles in Dallas, TX. Reach me at: hello@lmtz.me
The University Of Texas At Dallas
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The University Of Texas At DallasTexas, United States -
Lead Ux Architect - Enterprise Data Services PlatformsCox Automotive Inc. 2022 - PresentAtlanta, Ga, UsI support data platform services that power the vehicle inventory products. I live and breathe in the problem space after all, a solution is only as good as the problem. Discovering high ROI problems that can be validated and communicated through great storytelling. I am a HDC method facilitator of effective outcome-driven sessions. Guiding teams through problem discovery and problem definition methods. Currently discovering exciting problems and providing key foundation insights for product direction and innovation.Selected accomplishments:› New Car Incentives - Identified 30 out of 49 high ROI opportunities in the Vehicle Incentive Authoring workflow by comprehensively ranking each need in an Importance and Satisfaction chart using the Jobs-to-be-Done framework.› Pre-VINs - Unlocked new revenue opportunities by highlighting the impact on dealer customers caused by the Cox Vehicle Inventory enterprise platform’s lack of support for pre-VIN vehicle records. Achieved this through dealer interviews, problem tree analysis, and compelling storytelling.› Inventory Exports - Contributed to cost savings with the development of a centralized enterprise tool that eliminated redundant import capabilities. Led the UI/UX discovery tooling effort that helped Implementation Specialists streamline the process of setting up dealer customers to import and export inventory when adopting new Cox Auto solutions. -
Lead Sr. Ux Designer - Auto Finance MarketingSantander Consumer Usa Jun 2021 - Mar 2022Dallas, Tx, UsCX starts with EX. I lead a cross-functional team through the formation of the next-generation employee intranet. Establishing trust relationships with stakeholders and executing the vision for work-life improvement of our 6,000+ employees. I actively mentored UX designers and researcher in a strategic discovery phase that identifies leverage points, in the EX, which resulting maximized value for employees.Selected accomplishments› Employee Intranet - Minimized the time it takes to find key information on the global employee intranet by identifying top needs with interviews that informed a new website information architecture, with a simplified navigation, consistent page layouts, and applied the new Banco Santander Flame Design System. › Streamlined Research - Reduced the UX research bottleneck from months to weeks by establishing a continuous research practice that aligns research efforts with strategic organizational goals vs individual projects. See my article.› Mentoring - Mentored junior designers to connect design objectives to business goals, run design critiques, prioritize scope, and uncover insights from research by implementing tactics from Adam C. & Aaron I. - Discussing Design. -
Lead Sr. Ux Designer - Saas Digital Biometrics & Access-Control ServicesNec Corporation Nov 2018 - Apr 2021Tokyo, JpLead UX designer for the biometrics and access-control solutions that leveraged facial-recognition. Engaged in B2B solution discovery with clients such as Fresh Consulting and Northwell Healthcare, resulting in proof of concept solutions that enabled user testing.Selected accomplishments:› Public Safety - Researched, designed, and released of the flagship facial recognition-based access-control system that allows security staff to efficiently monitor and respond to real-time alerts. Received NEC’s Extra Mile Award.› Airport Experience - Designed the UX/UI for a new mobile airport security-check kiosk, optimized for ease of use by TSA personnel so that passengers can move quickly through the security check without compromising safety. Additionally, reducing missed and delayed flights, particularly during the crowded holiday season.› SaaS Platform - Created the UX/UI for the launch of the SaaS Biometric platform. Enabling a B2B subscriptions model to multimodal recognition services like face payments and customer verification in the retail and hospitality industry.› Healthcare Security - Created the UX/UI for a new access-control health security system with the goal of giving patients control over their visitors and freeing up hospital personnel from having to do manual visitor verification. -
Lead Ux Designer & DeveloperJcpenney Mar 2015 - Jul 2017Plano, Texas, UsLead UX designer for the bottom of the funnel of the eCommerce experience. Working in a centralized agency model. I bridge the gap between designers and researchers to create functional prototypes that enabled usability testing, guerrilla testing, and contributes to streamlining development. Selected accomplishments:› Checkout Experience - Lead a team of 3 designers in revamping the Checkout experience to surpass a year-end-goal of increased conversion by 1.34%, decreased drop out (2%), and a 79 CSAT score.› Design to Code - Reduced the release time and boosted the design quality by coding functional prototypes for usability validation and directly merging code to production. -
Web Developer/Web ProgrammerCulture Farm Jun 2012 - Mar 2015Dallas, Tx, UsLead Web Developer, supporting client website experiences for customer like Regus Offices, TwinPeaks, Mooyah Burgers, and Cowboy Chicken. Collaborating with digital graphic designers and providing a feasibility perspective.Selected accomplishments:› Built TwinPeaks internal online platform, AuditionLodge, which optimized the hiring process from weeks to less than a day for over 55 locations.› Develop remote digital menu boards at multiple franchise locations to push new in-house designs of promotions and menus. › Set up production environments to bring client websites in-house for ease of maintenance. -
Student InternDispute Mediation Services Jan 2012 - May 2012Harrogate, Gb -
StudentRichardson Community College 2011 - 2012
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StudentRichardson Community College 2011 - 2012
Luis Martinez - Sr. Ux Pro, Cert. Hcd/Luma Facilitator Skills
Luis Martinez - Sr. Ux Pro, Cert. Hcd/Luma Facilitator Education Details
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University Of North TexasInformation Technology -
University Of North Texas At DallasInformation Technology -
Dallas CollegeBasic Course
Frequently Asked Questions about Luis Martinez - Sr. Ux Pro, Cert. Hcd/Luma Facilitator
What company does Luis Martinez - Sr. Ux Pro, Cert. Hcd/Luma Facilitator work for?
Luis Martinez - Sr. Ux Pro, Cert. Hcd/Luma Facilitator works for The University Of Texas At Dallas
What is Luis Martinez - Sr. Ux Pro, Cert. Hcd/Luma Facilitator's role at the current company?
Luis Martinez - Sr. Ux Pro, Cert. Hcd/Luma Facilitator's current role is Cert. Strategyn JTBD + ODI Practitioner | Speaker & Storyteller | I reduce risk, speed-up delivery, and avoid costly assumptions through journey mapping, storytelling, and design. | Toastmaster President | Lvl 5 Speaker.
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What schools did Luis Martinez - Sr. Ux Pro, Cert. Hcd/Luma Facilitator attend?
Luis Martinez - Sr. Ux Pro, Cert. Hcd/Luma Facilitator attended University Of North Texas, University Of North Texas At Dallas, Dallas College.
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Luis Martinez - Sr. Ux Pro, Cert. Hcd/Luma Facilitator has interest in Programming, Design, Health And Fitness, Technology, Video Games.
What skills is Luis Martinez - Sr. Ux Pro, Cert. Hcd/Luma Facilitator known for?
Luis Martinez - Sr. Ux Pro, Cert. Hcd/Luma Facilitator has skills like Web Development, Web Design, Css, Jquery, Web Standards, Cross Browser Compatibility, Advanced Css, Facebook Api, Html5, Programming, Xhtml, Unobtrusive Javascript.
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