Luis Keetley, M.S. Email & Phone Number

San Diego, California, United States

New York, New York, United States

-Spearheaded the complete integration of HubSpot and Salesforce, developing and optimizing over 200 automated campaigns for all seven sub-brands from inception.-Achieved remarkable results through these automations, including a 40% increase in sales prospect engagement, a 20% upsurge in marketing engagement, a 5% expansion in customer base, and an additional $8 million in annual revenue.-Took charge of a solo initiative that streamlined operations and reduced manual workloads by a significant 30% across sales, marketing, and client support teams.-Pioneered the development of HubSpot-integrated SMS automation, resulting in a remarkable 30% higher inbound call rate and a 25% enhanced conversion rate.-Initiated and guided the transition of a primarily direct mail-focused company toward email marketing strategies, facilitating cost reduction and enhancing digital outreach capabilities.-Collaborated closely with department leaders to define and execute the company's vision, taking ownership of technical development, program execution, reporting, rigorous testing, and optimization strategies to directly impact business revenue.-Demonstrated proficiency in utilizing a diverse toolset, including HubSpot, Salesforce, Photoshop, HTML, CSS, etc.

Austin, Texas, United States

-Hit company record by doubling the warm lead count through email marketing campaigns. -Troubleshooted and improved email reputation and deliverability. -Developed, managed, and executed email marketing campaigns, blog posts, newsletters, social media content, and public relations campaigns.-Oversaw a team of 2 Interns-Prepared monthly analytics reports with Google analytics for ongoing optimization. -Created B2B materials for the sales team (brochures, whitepapers, etc.).-Designed, published and edited company WordPress landing pages.-Implemented SEO strategies on company website and with content marketing.

Austin, Texas, United States

- Coordinated and enhanced all social media channels leading to an increase in roughly 10,000 new followers in 5 Months. - Executed daily website updates for optimization and faster customer journey. - Improved the production of digital content which included graphics for social media, website, ads, and email marketing.- Reviewed and tracked dealer websites to check inventory, ensure that pictures, descriptions and pricing were accurate and up to date. - Researched and initiated Tik Tok & YouTube marketing campaigns to target wider segments.- Produced landing pages and collaborated with the digital strategist to run A/B tests. - Consulted with a team of 4 to launch a new subsidiary brand.

San Antonio, Texas, United States

- Supported the Director of Marketing & Communications (VelocityTX) with all marketing & communications projects.- Improved the creation of graphics, updated the branding guidelines, and created marketing materials for all channels.- Developed a database of potential entrepreneur leads in the biosphere ecosystem to go after. - Ran all social media and website updates.- Balanced other subsidiary company (Alamo Angels) marketing projects & initiatives for a group of business leaders and corporate sponsors who promote local business growth.

Master Of Science - Ms, Marketing Research & Analytics

Bachelor Of Science - Bs, Digital Media Innovation

Activities and Societies: Pi Kappa Phi, Innovation club