• Developed and implemented new digital products for Telecommunication Companies (Educapedia Movil, Album Panini, Album Warner for ENTEL) and Videogame App (Adventure Jump for iOS and Android)• Responsible for Digital Campaigns for movix products via Google Ads and Facebook for the following products in chilean market: EatTouch (chilean ecommerce), Adventure Jump (global), Educapedia Movil, Album Panini and Album Warner• Generate insights through data from EatTouch consumers to create… Show more • Developed and implemented new digital products for Telecommunication Companies (Educapedia Movil, Album Panini, Album Warner for ENTEL) and Videogame App (Adventure Jump for iOS and Android)• Responsible for Digital Campaigns for movix products via Google Ads and Facebook for the following products in chilean market: EatTouch (chilean ecommerce), Adventure Jump (global), Educapedia Movil, Album Panini and Album Warner• Generate insights through data from EatTouch consumers to create new campaigns via mail, push notifications and digital channels through apps Show less

• In Charge of Business Intelligence for Movix and other associated companies (in charge of 2 persons)• Developed analytical models for investment in new acquisitions• Responsible to implement business intelligence solutions in Movix: Tableau, Mixpanel, Google Analytics and external datasources• Defined user engagement KPI's and Reports for digital products developed between 2016 and 2020 (Fox Sports Gol, Fox Fans, Nat Geo Kids, etc)

• Developed analytical models for investment in new acquisitions• Created sales and user lifetime reports for commercial and marketing teams• Designed procedures for campaigns approval involving different areas from the company: sales, marketing, finance, operations and business intelligence base on standard KPI's across all countries

To develop new reports schemas to optimize commercial decision taking like investment and new products designResponsible to accomplish 2012 Sales Budget for Subscription Products in Central America In charge of projects to improve customer experience for Value Added Services developed by MovixTo analyse products behavior in order to create new improvementsTo coordinate projects related to new products launchment in Africa HUB

In charge of Latin America Subscriptions Analysis and Product DevelopmentsCreated Models that allowed Movix to forecast return over investment in new products or new campaigns based on customer behaviour and Key Performance Indicators AnalysisWorked in quality assurance for Subscription based products for Telecommunication CompaniesEvaluated technical performance for internal process like subscriptions activations, subscriptions charges and subscriptions deactivation

Implement and Devolop Retention and Loyalty Strategy for Mobile SusbscribersCreated and implemented best practices to decrease customers abandon rate in mobile services (prepaid and postpaid)Created Churn Prediction Model for Tigo Mobile Customers in SPSS

Design and execute an SMS Strategy, understand behaviors and patterns from SMS Users, Create and develop new product and services for SMS Users