Luis Lacerda Email & Phone Number

Lisboa, Portugal, Pt

Indie Campers is the leading platform for road trips, with a presence in over 70 cities across Europe, North America, and Oceania. Founded in 2013, the company offers a fleet of over 6,000 owned vehicles - including RVs, campervans, and motorhomes - alongside a range of recreational vehicles sourced from private and professional hosts. With more than one million rental nights and over 300,000 travellers from 169 countries, Indie Campers is on a mission to make road trips accessible and unforgettable for millions. The company is rapidly expanding worldwide and is poised to become the world's leading road trip provider.

Berlin, Berlin, De

Accountable for driving profitable top-line growth for HelloFresh UK, the second-largest entity within HelloFresh Group, with executive oversight of Growth, Brand, PR and Communications, Retention, and Marketing Analytics.HelloFresh is on a mission to change the way people eat, forever! Founded in 2011 the Group is evolving from being the world’s leading meal kit company to the world's leading food solutions group. With eight brands under its umbrella, HelloFresh is dedicated to delivering high-quality food and recipes for various meal occasions. The company aims to disrupt the food supply chain and the multi-trillion-dollar food tech industry worldwide.

Berlin, Berlin, De

Berlin, Berlin, De

London, England, Gb

Responsible for leading the transformation of value propositions for e-commerce across home services, retail, and logistics partners into Brand, Acquisition, and Retention strategies.Glue is a platform and ecosystem that enables smart, controlled in-home access for people, products, and services, addressing the biggest e-commerce pain point for consumers and retailers - the last-mile delivery. Glue's smart access solution has won the Most Innovative Design award at CES and has thousands of monthly active users.

London, Gb

Led the development and execution of Urban's International Marketing strategy during its rapid geographic expansion, employing a full-funnel approach - spanning Paid Search, Paid Social, Display, SEO, Affiliates, Referral, Events, ATL, PR, Organic Social, and CRM channels - to drive global growth. Also established the international marketing framework, including the setup of regional teams.As Europe's largest on-demand massage marketplace, Urban is revolutionising the world of on-demand mobile wellness services, delivering professional, consistent and trusted spa treatments in homes, hotels, and offices, seamlessly connecting customers with an elite of fully qualified and insured mobile therapists. The company was founded in 2014 and backed by London's leading venture capital fund - Passion Capital, Felix Capital, Firestart, Samos Investments, amongst others.

London, Gb

Oversaw Performance Marketing, including strategic direction, budget allocation, channel mix definition, deployment, optimization, conversion rate optimization (CRO), and team expansion and management. Focused on driving international expansion and enhancing top-line growth and profitability.

Needham, Massachusetts, Us

Responsible for managing global online paid channels - including Paid Search, Display, Paid Social, and Remarketing - while partnering with Product and Data teams to enhance conversion rates across the acquisition funnel, driving incremental growth and profitability for HouseTrip (now part of Tripadvisor Rentals).Founded in 2009 and backed by “The Big Three” venture capital firms - Index Ventures, Accel Partners and Balderton Capital - HouseTrip revolutionised the travel industry by making it simple for people to discover and book the best holiday rentals around the world. While growing at a phenomenal rate HouseTrip has been chosen by the UK Government as part of the Future 50 club of leading technology start-ups in Britain. It has also been ranked as one of Europe’s 100 hottest startups by Wired Magazine and as one of the 50 top websites for travel by The Times. The company was acquired by Tripadvisor in 2016.

Needham, Massachusetts, Us

In charge of planning and scaling global paid marketing campaigns, optimising account performance, enhancing conversion rates through rigorous split testing, and driving revenue growth and profitability for HouseTrip (now part of Tripadvisor Rentals).

Seattle, Wa, Us

In charge of driving growth in the Portuguese market through digital marketing channels, focusing on Paid Search, SEO, and CRM. Also responsible for managing and expanding the local team, overseeing third-party relationships, and contributing to top-line budgeting.Founded in 2005 and funded by venture capital firms Austin Ventures, Institutional Venture Partners, Redpoint Ventures, Technology Crossover Ventures and Trident Capital, HomeAway acquired several sites and consolidated them into a single vacation marketplace, launching HomeAway.com in June 2006. With more than 1,000,000 listings in 190 countries, HomeAway offered a comprehensive selection of vacation rentals such as cabins, condos, castles, villas, barns, and farmhouses for families and groups to find accommodations. The company became publicly traded in 2011 and was acquired by Expedia in 2016.

Worldwide, Oo

Responsible for developing, maintaining and promoting Deloitte’s Website, CRM and Intranet platforms to support the firm’s Marketing and Brand goals.Deloitte is one of the "Big Four" accounting firms and the largest professional services network in the world by revenue and number of professionals, providing audit, tax, consulting, enterprise risk and financial advisory services on a global scale.

Lisboa, Lisboa, Pt

Account Manager within Grand Union (acquired by FullSix Portugal) responsible for the following clients: Coca-Cola, Powerade, Nestea, Sportingbet, Visão (most sold social and economic Portuguese weekly magazine), Purina, Benecol & Evolus, Reckitt Benckiser.In charge of managing the development, implementation, and measurement of online marketing channels and initiatives, including Corporate and Brand websites, microsites for ATL and retail marketing campaigns, SEM and Display Advertising, Email Marketing and CRM programs, and multichannel integrated viral campaigns.Grand Union (formerly SixandCo) was an award-winning digital agency helping brands get more relevant and effective in an increasingly digital world. Established in 2000 in London, with offices in Portugal, France, Spain, Germany, Italy and New York, it provided strategy, communication, development and immersive services to leading brands worldwide. Grand Union was acquired by FullSIX in 2010.

Worldwide, Oo

Consulting analyst responsible for researching and gathering data, developing pertinent and thoughtful analysis and contributing to the creation of project deliverables.