Luis A Lizarazo Jr Email & Phone Number

New York, Ny, Us

Shanghai, Shanghai, Cn

As Regional Director, I lead Trip.com’s strategic growth initiatives across New York, Boston, Chicago, and Washington D.C., driving hotel partnerships and spearheading acquisition strategies to enhance market presence and product competitiveness. - Strategic Partnerships: Forging multi-layered relationships with major hotel chains and management groups to drive sustainable growth.- Market & Trend Analysis: Leveraging data and trends to capture emerging travel demands, especially the resurgence of Chinese travelers.- Team Leadership: Training a high-performing team with an emphasis on long-term partner value.- Industry Presence: Representing Trip.com at major industry events to establish and nurture key relationships.

Shanghai, Shanghai, Cn

As a Market Manager at Trip.com, I led business development efforts to enhance partner engagement and boost market presence across key U.S. cities. Focused on data-driven strategies and relationship building, my role involved:- Strategic Growth: Managing a portfolio of hotel partners to optimize performance, address market-specific challenges, and foster strong collaboration.- Performance Analysis: Conducting in-depth market research to refine Trip.com’s competitive positioning.- Cross-Functional Collaboration: Working closely with teams to align market goals and drive revenue growth.- Industry Advocacy: Representing Trip.com at events to cultivate long-term partnerships with major hotel brands and management groups.

New York, Ny, Us

As a board member and Director of Marketing at HSMAI, a global organization uniting sales, marketing, and revenue management professionals across the hospitality industry worldwide, I play a collaborative role in digitally promoting events. My responsibilities include the creation of engaging websites, targeted email campaigns, and impactful social media strategies for all chapter events.

New York, New York, Us

Signed new business within 2 weeks of starting, including paid media amplificationInitiated partnerships with technology, food/beverage and travel clients across North AmericaCoordinated the Whalar global approach to Pride 2020 which resulted in new business

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

Poole, England, Gb

• Marketing Research- Developed research project to analyze demographic trends to high traffic (1M+ visitors) Times Square location• Data Analysis- Analyzed 3 year data to create information used to monitor cycles in consumer behavior including annual, quarterly and monthly periods as well as identified key foreign visitor information• Strategy Development- Produced an executive summary which combined information to recommend new strategies including $20,000 global marketing campaign which targeted growing markets including Brazil and Canada

• Project Management – Developed action items, agendas and restatements of project goals through effective communication with disperse marketing team which produced in stronger team unity and completion prior to deadline

• New Business Development- Implemented a go-to-market strategy by improving website copy and positioning. Contributed to overall strategic marketing plan by suggesting ways to reach new sectors and expand market. Resulting in new clients and increased digital exposure• Digital Media- Developed strategic plan for new forms of social media including Twitter, LinkedIn and Facebook

Washington, District Of Columbia, Us

• Statistical Skills- Managed ~$500,000 budget for logistics to run federal summer internship program. Resulting in improved travel and living accommodations as well as 13% revenue growth from prior year • Customer Relationship Management- Established a management database to keep track of student information as federal government. Increased placement by 4% through improved logistics coordination for regional students

• Web Analytics- Introduced Google Analytics technology to track and monitor multiple fundraising campaigns. Compiled data was used to present improved strategies and to record the influence of copy, images and storylines on donor behavior• Strategic Planning- Managed policy development and 6 month due diligence process during a $2M merger between Firefly Children’s Network and MiraMed Institute • Process Improvement- Reduced overhead costs by 25% through close monitoring of domestic and international expenses through increased reporting standards and enhanced contracting policies

New York, Ny, Us

Master Of Business Administration - Mba, Marketing

Bachelor Of Arts, International Relations

Study Abroad, Russia- Irkutsk, St. Petersburg, Moscow, Angarsk, Baikal