Luis Enrique Lopez Albarran Email & Phone Number

I am an experienced e-commerce manager specializing in consumer electronics, overseeing a portfolio of over 5,000 products and 50 brands across key markets in Canada, the US, and Mexico. Leading a dedicated team, I optimize our presence on major online platforms, particularly Amazon, where I excel in keyword search, A+ content creation, and storefront development. Leveraging the Amazon Brand Registry and Vine programs, I drive product visibility and sales growth. I also manage other critical… Show more I am an experienced e-commerce manager specializing in consumer electronics, overseeing a portfolio of over 5,000 products and 50 brands across key markets in Canada, the US, and Mexico. Leading a dedicated team, I optimize our presence on major online platforms, particularly Amazon, where I excel in keyword search, A+ content creation, and storefront development. Leveraging the Amazon Brand Registry and Vine programs, I drive product visibility and sales growth. I also manage other critical e-commerce channels, ensuring broad market coverage and success.I design and execute data-driven promotions, SEO strategies, and marketing campaigns while managing API integrations and financial forecasting. In addition to leading my team, I collaborate daily with key departments such as purchasing, warehouse, and customer service, ensuring smooth operations across the supply chain. My use of automation tools like eDesk enhances customer service feedback, and my focus on inventory optimization boosts operational efficiency. With a passion for innovation, I employ digital marketing strategies, financial analysis, and cross-functional teamwork to exceed e-commerce targets and drive revenue growth across North America and Latin America. Show less

Mexico

I developed and executed the company's commercial strategy, establishing plans, budgets, and performance metrics to expand and identify new market opportunities. I determined optimal prices to balance profitability with customer satisfaction. I led marketing operations, product launches, and increased sales through below-the-line activities. Negotiated ongoing contracts with suppliers and customers, sourced new brands for representation, and identified new markets for sales. I created… Show more I developed and executed the company's commercial strategy, establishing plans, budgets, and performance metrics to expand and identify new market opportunities. I determined optimal prices to balance profitability with customer satisfaction. I led marketing operations, product launches, and increased sales through below-the-line activities. Negotiated ongoing contracts with suppliers and customers, sourced new brands for representation, and identified new markets for sales. I created, motivated, and consistently improved the sales and operations team. Interpreted market trends and adapted to industry changes. Ensured timely payment collection from customers. Maintained public relations with clients, brand representatives, 3PL providers, etc. Controlled and interpreted data analysis (ERP implementation). Show less

Mexico

I developed the sales team and consistently sought new talents to drive the company's growth. I trained the team according to company standards, devising plans to achieve monthly objectives. I motivated and promoted the smooth operation of the commercial areas and various projects. Similarly, I acted as the liaison between purchasing and sales, ensuring timely product availability. I continuously sought new markets and stayed updated on trends to add value. I handled public relations and… Show more I developed the sales team and consistently sought new talents to drive the company's growth. I trained the team according to company standards, devising plans to achieve monthly objectives. I motivated and promoted the smooth operation of the commercial areas and various projects. Similarly, I acted as the liaison between purchasing and sales, ensuring timely product availability. I continuously sought new markets and stayed updated on trends to add value. I handled public relations and negotiations with clients, buyers, suppliers, brand representatives, and business partners. I created and updated the price list based on operational costs, customer margins, and market regulations. Show less

Mexico

I successfully built and developed teams across multiple countries in LATAM, opening offices, training local staff, and cultivating strong relationships with buyers, clients, and key store managers. While expanding into new markets, I led the launch of innovative products and brands, tailoring strategies to fit the unique characteristics of each region. I also spearheaded marketing initiatives, creating in-store displays that boosted sales and brand visibility.To enhance operational… Show more I successfully built and developed teams across multiple countries in LATAM, opening offices, training local staff, and cultivating strong relationships with buyers, clients, and key store managers. While expanding into new markets, I led the launch of innovative products and brands, tailoring strategies to fit the unique characteristics of each region. I also spearheaded marketing initiatives, creating in-store displays that boosted sales and brand visibility.To enhance operational efficiency, I implemented ERP systems, streamlining performance and ensuring accurate information control. My commitment to providing exceptional after-sales service, coupled with my hands-on approach to monitoring key account sales, has consistently driven growth. Throughout my tenure, I focused on identifying new opportunities and establishing strong business partnerships in each country. Show less

Mexico

I was responsible for meeting the budget and objectives of each account, managing product and brand launches, and executing point-of-sale marketing activities. I closely monitored store sales, ensuring adequate inventory stock. Likewise, I developed strong relationships with key clients.

Mexico

I was responsible for ensuring compliance with budget and objectives for each account, monitoring product and brand launches in each account, managing and executing marketing activities on the sales floor. Constant control and monitoring of customer sales by store and ensuring inventory on shelves. Creation of forecasts by product, account, month, and brand. Maintaining proper communication with the purchasing department to ensure merchandise availability for customer orders in a timely manner.… Show more I was responsible for ensuring compliance with budget and objectives for each account, monitoring product and brand launches in each account, managing and executing marketing activities on the sales floor. Constant control and monitoring of customer sales by store and ensuring inventory on shelves. Creation of forecasts by product, account, month, and brand. Maintaining proper communication with the purchasing department to ensure merchandise availability for customer orders in a timely manner. Conducting monthly business reviews and presenting them to the purchasing management. Ensuring profitability for customers. Uploading and registering new products and brands with customers. Controlling and supervising the proper work of promoters on the sales floor. Training the promoter and sales team on the sales floor. Constantly seeking new opportunities to expand the business within and outside of customer stores. Developing good relationships with buyers and floor managers. Creating and generating periodic reports with metrics to track company growth. Preparing marketing strategies, promotions, activations, and discounts according to the season and achieving competitiveness in the market. Show less

Master'S Degree, Business Management

Bachelor`S Degree, Industrial Engineering

High School

Professional, Business Management

Diploma, Business / Commerce, Diploma