As the founder of Inicial, I bring extensive experience in brand strategy and creative direction to provide innovative branding solutions on an international scale. My mission is to deliver creative, insightful, and innovative strategies that align with our clients’ goals. Before Inicial, I led strategy, creative, and digital communication teams for significant projects including the Portuguese Presidency of the European Union 2021. In Shanghai, I introduced Bonne Maman to the Chinese market and transitioned from event-centric projects to strategic campaigns, notably for the world’s first Cadillac Brand Experience Centre, and worked with brands like Porsche, Mercedes-Benz, and Lenovo.I also specialize in advanced 3D visualization and virtual reality technologies, enhancing brand engagements for leaders such as Honda, Huawei, and Jaguar-Land Rover in the dynamic China market.Starting my career at Media Capital, I helped maintain a leading Portuguese broadcaster at the forefront for over a decade. At Inicial, we continue to drive innovation in branding and marketing, producing diverse content formats like viral videos, movie trailers, and advertising campaigns, all designed to create compelling brand narratives and achieve significant market impact.