Bravo, formerly known as Resuelve tu Deuda, is a leading Europe and Latin American fintech company specializing in credit repair. We empower individuals burdened by debt to effectively manage their financial obligations and break free from the cycle of over-indebtedness.As a strategic brand leader, I oversee all aspects of Bravo's brand marketing efforts, from content strategy to public relations. I've successfully led internal agency teams in producing over 150 original pieces of content per month for our operations in six countries.

Led the ExxonMobil (Fuels, Lubes and Commercial & Industrial), WhatsApp and Scotiabank Business. Led end-to-end marketing and communication strategies, bringing digital (with emphasis in programmatic and social media platforms) and offline media, together to create powerful campaigns. Client budget managed combined 2 MM USD. Made recommendations on client media budget up to 20 MM USD. Managing multiple projects and stakeholders simultaneously in a dynamic and constantly evolving context with excellent strategic and problem-solving capabilities and an eye for constant innovation.Managing the relationship with Senior Clients (C-level and Marketing Directors)Establishing, implementing, and measuring the effectiveness of marketing campaigns that drive awareness and acquisition, engagement, and retention data driven decision.Personnel development & mentoring, managing a 10 person team. Developing compelling selling presentations to senior decision makers, with creative flair. Overseeing integrated advertising production (digital and traditional). P&L Accountability. Other accounts/projects managed: SC Johnson, HP Latin America, Visa, Chubb and New business.

Led the HP Latin America Business (PC and Printer) and Fundación Cinépolis (Social Responsibility Program). Providing leadership, management and oversight to: strategy, comms plan & brief development, creative quality, consistent implementation across all campaigns, evaluation and measurement, timeline management, resource management (staff plans). Incorporating benchmarking information from local competitors as well as best practices and lessons learned from other geographies to define best-in-class marketing operation.Managing a 5-person team. Also, leader of the "Skills Development Program" in BBDO where we developed an inspiration platform to ignite the creativity more easily as well as organizing several courses and diplomas to all the employees.

Teaching - Innovation in Digital Media.

Responsible for the coordination and execution of campaigns for the Pepsi Flavors Division (7up, Mirinda, H2oh! and Manzanita Sol) and Lowe’s (Home improvement retail) accounts.

Being the leader of a 2 persons team, I developed the strategic communication plans for MINI, Procter & Gamble’s Pepto-Bismol & Metamucil, Maytag and GSEB (T-fal, Krups y Moulinex). In charge of the EFFIE awards for second year in a row in the team, the MINI and Pepto-Bismol cases resulted in bronze awards.