Luis Marquez Email & Phone Number

México

As the Channel Marketing Manager at NAKIVO Backup & Replication, I was responsible for leading global brand awareness strategies to elevate the company's market visibility. In this role, I:Responsibilities:• Orchestrated international sales teams to consistently surpass revenue targets • Pioneered and executed innovative digital marketing initiatives to enhance customer engagement • Organized and coordinated tradeshow participation, road trips, and various events across multiple regions including the USA, Mexico, South Africa, India, Australia, Italy, and GermanyAccomplishments:• Drove successful global brand awareness campaigns that increased NAKIVO's market presence and visibility • Provided strategic leadership to international sales teams, enabling them to exceed revenue goals quarter-over-quarter • Implemented cutting-edge digital marketing tactics that improved customer acquisition and retention • Successfully planned and executed a wide range of international marketing events and activities to promote the NAKIVO brand and solutions.✅#1 Backup and Replication solution worldwide✅Fast, reliable, and affordable VM backup, replication, and ✅disaster recovery solution for VMware, Hyper-V, Nutanix AHV, AWS EC2 ✅Best anti-Ransomware solution in the market✅trusted by over 10K companies worldwide.

Austin, Texas, Estados Unidos

Digital Marketing, CRM and Integration Manager: Customer Experience,e-commerce, Marketing, Branding and Advertising.Building, Customer Experience programs implementation andimprovement and managing sales, marketing and advertising teams.As the Digital Marketing, CRM and Integration Manager at Choose Just, I was responsible for overseeing all aspects of customer experience, e-commerce, marketing, branding, and advertising for the company. In this multifaceted role, I:Responsibilities:• Built and implemented comprehensive customer experience programs to enhance engagement and satisfaction • Managed the sales, marketing, and advertising teams to drive strategic initiatives and deliver results • Integrated customer relationship management (CRM) systems and processes to improve lead generation and conversion • Developed and executed digital marketing campaigns to increase brand awareness and online salesAccomplshments:• Spearheaded the design and rollout of innovative customer experience programs that measurably improved user satisfaction • Provided effective leadership and mentorship to cross-functional teams, enabling them to exceed their performance targets • Seamlessly integrated CRM technologies and workflows to optimize lead management and conversion rates • Crafted and launched highly successful digital marketing strategies that amplified brand visibility and e-commerce revenue

Toronto, Montreal, Vancouver, Spain, Mexico, Germany, Belgium

As Marketing Manager at Samhain Communication, I drove comprehensive marketing, branding, and advertising strategies while spearheading customer experience and e-commerce initiatives. I specialized in building and implementing Customer Experience programs, achieving significant improvements in customer satisfaction and engagement. My role involved leading and managing diverse sales and marketing teams, where I leveraged my expertise in digital marketing and multicultural communication to deliver measurable results.Drawing on my extensive international experience and multilingual capabilities (English, Spanish, French, German, and Italian), I successfully developed and executed integrated marketing strategies that enhanced brand visibility and market presence. This position allowed me to combine my strategic leadership skills with hands-on management of e-commerce operations, demonstrating my ability to adapt and thrive in the evolving digital landscape.Samhain Communication - professional services and solutions in the next areas:• Corporate Communication• Customer Experience• Loyalty• Branding• Marketing• Advertising• Project Manager• Creative• Social Media• Photography• Graphic Design• Digital products strategic design• Strategic Digital Marketing• Busines models transformation• Chief Digital Officer• Innovation• Business development• Digital development• 20+ years professional experience in Marketing, advertising and IT• 20+ years professional experience in communication media, planning, business, finance, strategy and multimedia transformation• Project Management ITIL V3 consulting• IT Solutions

Mexico City Area, Mexico

As Marketing Manager at Citi-Banamex, I spearheaded e-commerce and Customer Experience strategy implementation across Mexico and North America, leveraging my expertise in digital transformation and multicultural communication.Key Responsibilities:• Led the development and execution of customer experience strategies across multiple markets, including Mexico and North America• Managed e-commerce platform optimization and digital customer journey improvementsKey Accomplishments:• Successfully implemented comprehensive customer experience programs that enhanced the bank's digital presence across two major markets• Orchestrated the integration of e-commerce strategies that aligned with both regional and global banking standards.Digital strategic product design - Digital Marketing, Loyalty, CRM, Customer Experience.Management and Implementation of Digital Self-service tools in new digital technologies.- CHAT implementation to support different products and services over the internet (WEB)- DVA (Digital Virtual Agent) for self-service support in Bank statement, Payments and Transfers over the Internet.- Match and deploy every aspect of Compliance, Security Information, Technology Infrastructure, Budget and Training for the implementation of the mentioned tools.- Responsible for portfolio requirements of web applications and interconnection in the Bank.- Responsible for the implementation of solutions that comply with CNBV, Global and Local Citi regulations.- Responsible for monitoring the implementation of software projects, ensuring they are conductedon time, budget and meeting the expectations of the business team.- Charge of ensuring operational continuity of each of the products in my charge.- Responsible for the different vendors interacting with the projects.

Mexico City Area, Mexico

• New product development• Marketing, Communication and Advertising strategy developement• Manager for internal and external communication strategy• Manager for Social Media• Communication content manager• Graphical and promotional material design and delivery management• Contact and alliance with other institutions, associations and companies

Toronto, Canada Area

As the National Marketing Manager for the Canadian Business Strategy Association, I was responsible for driving the strategic development and implementation of marketing initiatives that supported the organization's objectives across the country.Key Responsibilities:• Developed and executed comprehensive marketing strategies to promote the association's services, events, and membership offerings• Collaborated cross-functionally with the commercial team to align marketing campaigns with broader business goalsKey Accomplishments:• Spearheaded a targeted digital marketing campaign that resulted in a [X]% increase in website traffic and a [Y]% growth in new member inquiries• Streamlined the association's marketing processes, improving efficiency and enabling the team to deliver campaigns [Z]% faster than the previous year• Strategy and objective developement for Commercial and Marketing areas on the Corporate level working together wit Members of the board.• Branding Strategy coneption and implementation.• Policies, programs and objectives developement for every product/service and for commercial and marketing activities of the company.• Manage and control for every external and internal activity of the organization to ensure coherence and consistency with corporate image.• Strategic planning including Corporate positioninig, competitive analysis, penetration plans, audience segmentation.

Toronto, Canada Area

• ITIL process implementation• Resource analysis and management• Problem management• Help desk people trainingImplemented ITIL V3 for Internal Client service Experience project for over 7000 users in Canada network.• Implemented help desk metrics, and training models to reduce ticket resolution time.• Implemented positions of Help desk analyst, Problem analyst, Problem Manager and Team lead under ITIL V3 standards• Reduced ticket resolution time in an average of 90% and increased client satisfaction factor to 98%.

Toronto, Canada Area

• Interface with Siemens’s for Toshiba, Microsoft and Coca Cola clients. • WORLDWIDE-Multilingual Account Management in English, Spanish, French and German.• ITIL process implementation• Resource analysis and management• Problem management• Help desk people trainingImplemented Customer service Experience project for 3 different teams for our client Toshiba worldwide• For Thoshiba Spanish team. Implemented help desk for Spanish customers worldwide, one in Canada and one in Manila, Philippines, reducing ticket solution time from 4 days average to 5-6 hours average and increasing customer satisfaction factor from 46% to 94%• For Toshiba German team. Implemented help desk for German speaking customers worldwide in Canada, reducing ticket solution time from 6 days average to 5-6 hours average and increasing customer satisfaction from 38% to 95%• For Toshiba Italian team. Implemented help desk for Italian speaking customers worldwide in Canada, reducing ticket solution time from 13 days average to 1 day average and increasing customer satisfaction from 12% to 86%

Usa/Mexico

Reported to CEO headquarters in Boston and accountable for all internal and external communications, media relations and legal issues.• Led change management initiative during merger between Gillette and Braun, by providing strategy and direction to cross functional team of up to 40 which resulted in elimination of the union and saved the company from closure potentially affecting up to 3,000 employees; new streamlined organization supported the purchase of Gillette by Procter and Gamble. • Prepared all corporate communications / speeches for Marketing Director, based on in-depth research and application of communication theory while consistently providing positive messages regarding the merger and the economic advantages for Mexico • Coordinated the research, proposal and launching of corporate communication strategy regarding new pension plan campaign post merger that offered better pension plan conditions such as larger range of benefits and increased rates.• Directed and produced 30 minute corporate documentary-video viewed by all employees and high profile visitors designed to clearly communicate corporate vision following merger • Developed internal signage for production plant to ensure all existing and new staff were able to understand safety regulations, that maintained 9 year accident free record.• Initiated and developed front end and architecture for company Intranet and coached team developing back end; intranet fully functional within 3 months providing a communications vehicle for internal employees

Germany/Usa/Mexico/Latam

Reported to Agrochemical Division VP and accountable for all Latin American marketing and communications involving management of trade marketing coordination, market and media analysis, brand briefing development, public relations, corporate image, creative and promotional strategy development, supplier evaluation, and advertising agency coordination to meet $27,000,000.00 USD budget • Managed 65 staff located in 18 different Latin-America countries to achieve consistency and uniformity for product line in every Spanish speaking country• Coordinated the change management strategy such as team integration, brand adoption, products portfolio integration, product briefing production, and media package production after the Aventis crop protection division acquisition that resulted in seamless integration following merger.• Oversaw product management for the entire Agrochemical portfolio consisting of 48 products with a value of 150 M USD and a market of approximately 50,000 clients nationwide.• Developed and implemented nationwide corporate image resulting in a consistent image, reorganized portfolio divided by category (insecticides, fungicides, herbicides and fertilizers) and color coded to assist our clients in better understanding product line and selection of appropriate solution. • Conceived of design and implementation of Branding, including individual product image, package design, colors, photography and logistics for all of the production stages.• Received two awards from German Headquarters for the creation of the e-commerce strategy and the worldwide image for the “Crop Protection” web site: www.bayercropscience.com.mx• Invited by Public Relations and advertising VP to work in Germany which resulted in individual contribution of conception and development of new image of Bayer Worldwide currently in place today.

Mexico

Profesor for:MarketingAdvertisingCultureTV, radio and Moveie productionCorporate ImageCorporate CultureAnthropologyCalculus for Engineering

South Korea, Usa, Mexico

Reported to Local CEO and accountable for all LG advertising for Mexico and Central America by leading team of 16 (copywriters, graphic designers, media analysts) to deliver multiple projects to meet $20,000,000.00 USD budget• Designed and implemented in-house advertising agency that saved $2M in the first year by eliminating outsourcing costs. • Produced and delivered “New Image Campaign” for air conditioning and home appliance product line for TV, radio, and print • Participated in the image transition for the company from Goldstar to LG Electronics; conceived the slogan “The face of the future” used for the transition campaign during the France ’98 Soccer World Cup. • Developed and coordinated all public relations events and established and nurtured client relationships with key dealers taking a selected group of 60 to France ’98 World Cup event.

Mexico City Area, Mexico

•Dubbing Director and voice performer for Cartoon Series•Director and Producer: TV Commercials, Infomercials.•Post-producer in video and audio for General Motors 1992, 1993 and 1994 campaign, Coca-Cola (McCann Erickson), Nestle, Procter & Gamble (Leo Burnett)

Mexico City Area, Mexico

•Director and Producer: ECO News•Director and Producer: TV Commercials, Infomercials (Qualli production Center).•Dubbing Director and voice performer for Cartoon Series.•Graphic Design Department Assistant for Vice-presidency.•Technical Consultant for Computer and Novell Net Systems.•Director's Assistant for AMIGO (Access Mexico Information for Global Output) Project (Information System for International Visitors), Mexico ’86 Worldcup.

Ny, Usa/Mexico City, Mexico/Brussels, Belguim

•Personal Aide for the United Nations - Latin America Development Director•Developed plans for the creation of the ARMO (Fast Training for manufacturing and Development Institute) in several Latin America Countries: Mexico, Colombia, Venezuela, Argentina, Peru, Chile, Guatemala, Panama, Brazil and Ecuador.•The plan development included from the Project development, Fund Raising, Cultural Ecology development and Institute Facilities Building Coordination.

Bachelor In Arts

Bachelor’S Degree

Ma

Master In Arts

Diploma

Certificate

Hdi Support Center Analyst Certificate.

Diploma

Diploma

Microsoft Office 2007 - 2010 Microsoft Os, Active Director And Office Guru

Diploma

Bachelor’S Degree

Diploma

Aas