Luis Mauro Russo Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

• Global expansion project for the Creativity for Kids brand, which is a member of the Faber-Castell group, is being planned and executed with the objective of enhancing the international presence and increasing revenue. • Strategic alignment and successful project implementation through the coordination of remote marketing teams in the Americas, Europe, LATAM, and APAC regions. The optimization of brand positioning results in a significant increase in revenue.• Mapped consumer potential, developed of entry strategies, and identification and analysis of market opportunities in various regions.• Incorporated local market insights with global vision by collaborating with local teams to define and execute Go-To-Market (GTM) strategies that are customized for each country.• Implementation of global processes to coordinate the simultaneous entry into new markets, beginning with four test regions, with continuous analysis of results and strategic adjustments.• Brand's global awareness is positively impacted by the development of detailed work plans, schedules, and progress reports, which ensure timely delivery and project success.

São Paulo Area, Brazil

• Company's revenue increased by hundreds of millions over a five-year period because of the development and launch of three innovative global concepts in the pencil category, which established product subcategories.• Optimized internal processes for greater efficiency and leading strategic cost reduction projects that resulted in savings of millions of reais over a 12-month period.• Overseeing the entire product development cycle, from market analysis to branding and trade marketing strategies, under the leadership of the Playing & Learning business unit, which includes the company's Core Business. • Supersoft pencil subcategory was established, which generated an unexplored niche and attracted a new audience. The subcategory achieved high revenue within five years and maintained constant growth, even during the pandemic. • Brand's positioning is strengthened and the portfolio of products with social appeal is expanded through the introduction of differentiated products, such as skin-tone pencils, in response to the demand for inclusion and diversity. • Through price elasticity studies and margin adjustments to optimize sales volume and competitiveness, the sharpener category's revenue was increased by 30-40% post-pandemic through the development and execution of a strategic price repositioning.

São Paulo Area, Brazil

• Brazil's marketing, trade marketing, and after-sales operations management, with a focus on the development of strategies that directly influence brand reputation and sales performance.• Kenwood brand was successfully launched in Brazil, surpassing the initial budget by 30% and utilizing effective trade strategies to establish the brand in the premium segment, resulting in strong market acceptance.• Strategic alignment with headquarters by collaborating with regional and global marketing teams to define the product mix and adapt communication strategies to local needs.• Boosting consumer connection by increasing visibility and achieving engagement rates above 10% through the creation and management of social media platforms for the brand.• Air conditioning category's product and channel strategies were developed to increase sales by 30% and expand distribution by 20% by fortifying their presence in new points of sale.• Brand's reputation was elevated from "average" to "excellent" within two years because of the coordination of the Customer Service and After-Sales teams, as reported by an independent consumer agency.

São Paulo Area, Brazil

• Company's sales were 60% comprised of children's products and school supplies, which were managed with an average annual growth rate of 10%, which was significantly higher than the market average of 3%.• Consolidated the brand's position as the leader in the colored pencil segment by achieving 80% market share.• Global "Grip" concept was introduced in Brazil, with a focus on innovation and market share expansion. This initiative led to a sales increase of R$5 million in the first year. • Implemented the Eco Project to guarantee sustainable practices throughout the production chain, and repositioning of the entire pencil line with a focus on sustainability. • Generated a substantial margin increase by repositioning the company's pencil brand in the mid-price segment.• Developed and launched of "Vai e Vem" children's markers, an innovative concept that has been recognized with international design awards, such as the Red Dot and iF Awards.

São Paulo, Brazil

• The management of the entire portfolio of personal care, cosmetics, and fragrance products, as well as the development of innovative products and the implementation of leading brand positioning strategies.• A 50% increase in sales, modernizing packaging and communication, and repositioning and relaunching the brand.• Launched an imported fragrance line that concentrates on new sales channels, resulting in a R$3 million increase.• Based on consumer insights and global trends, the "Herbíssimo" brand was relaunched, resulting in a 15% increase in sales and an increase in the average customer ticket. This brand is a regional leader in cream deodorants.

Santo André, São Paulo, Brazil

• Developed product strategies that are tailored to the LATAM market to optimize market share, revenue, and customer satisfaction, while managing the passenger car tire line, which accounts for 60% of sales in Brazil.

California, United States

São Paulo, Brazil

Ba, Business

Ba, Marketing