-Regularly updating and maintaining server configurations, security plugins, and extensions to ensure the front-end and back-end systems' optimal performance and security.-Utilizing HTML and CSS to enhance site aesthetics and functionality, ensuring a superior user experience.-Guiding the content management process to align digital uploads with the quality and standards of the printed newspaper.-Efficiently implementing website modifications using CMS Joomla, keeping our site updated and relevant amidst evolving digital trends.-Spearheading the introduction of a paid subscription model, adeptly installing and configuring the necessary plugins and modules to support this new initiative.-Establishing user access control systems, assigning appropriate permissions and privileges to various user groups to protect sensitive information and streamline the user experience.-Analyzing web analytics to extract meaningful insights on user behavior, which informed our strategy for optimizing client ad placement, thereby enhancing engagement and increasing revenue.

-Conducting thorough local market research prior to the launch of a new signage product, ensuring its market fit and potential for success.-Overseeing the company's finances and implementing strategies that led to a 35% reduction in production costs, significantly boosting our profit margins.-Developing and managing the company's brand and online presence, which played a crucial role in lead generation through digital marketing strategies.-Designing and executing the entire sales cycle for LED Neon and Acrylic signage, from concept to customer delivery.-Actively generating new leads by cold calling businesses, effectively communicating and selling our signage solutions to a diverse clientele in English, Spanish, and Papiamento.-Providing consultancy to inquiries on product specifics, advising on sign usage, and placements to enhance visibility and drive walk-in traffic.-Educating new and prospective clients on the tangible benefits of our signage options, highlighting their impact on business visibility and customer attraction.-Crafting custom signage designs and mock-ups tailored to client specifications, and converting these designs into g-code files for precision manufacturing with a CNC router.-Streamlining the production process and procedures, achieving a reduction in the production time per sign, thereby increasing overall efficiency and output capacity.

-Generated computer graphics, including vector art, page layouts, and advertisements for clients, utilizing Adobe InDesign, Illustrator, and Photoshop for both online and print media applications.-Presented designs and marketing strategies to clients and prospects, ensuring brand consistency and alignment across all visual communications.-Designed and developed user experience (UX) elements for web applications, enhancing user interaction and visual appeal across digital platforms.