Luis M. Email and Phone Number

I provide digital and social media marketing services to various clients within the music, entertainment, tech and non profit industries.

Since 2008, I have been working across different departments at the Coachella Music and Arts Festival in the following roles:- Customer Service Rep- Lake El Dorado VIP Campgrounds Assistant- Merchandise Boutique Vendor- Merchandise Boutique Manager

The Brewbies® Festival was founded in 2010. To date, the Brewbies® Festival has raised over $535,000 for the Keep A Breast Foundation's Education and Support Programs. Helped launch Brewbies social channels with a focus on Instagram and Facebook and helped grow its audience to over 10k followers. Capture and post all day-of content in real-time to Brewbies social channels and assist with all digital, email and paid media marketing initiatives.

As the VIP Nation Tour Rep for Sebastian Yatra's Dharma North America Tour, I was responsible for coordinating and advancing the on-site VIP experience for the Dharma tour, working closely with tour managers, artist management, venues, and the VIP Nation team. Responsibilities included:- Coordinating and overseeing VIP meet and greet and other VIP events.- Acting as a liaison between VIP guests and tour management, responsible for responding to guest inquiries and resolving any issues that may arise.- Creating and managing VIP itineraries for guests, including on-site check-in, fulfillment of merchandise, and other VIP experiences.- Hiring and managing daily local VIP staff to assist with setup, management, and breakdown of VIP experiences.- Managing all VIP merchandise inventory to be fulfilled with VIP packages.- Ensuring guests receive exceptional customer service, delivered through efficient project management skills, attention to detail, and multitasking abilities.- Delivering and managing nightly recap reports, financial reports, and tour settlements.

As the VIP Coordinator for Big Time Rush's Forever Tour 2022, I was responsible for coordinating and advancing the on-site VIP experience for the Forever Tour, working closely with artist management, tour managers, tour security, and local venue teams. Responsibilities included:- Coordinating and overseeing VIP meet and greet and other VIP events.- Acting as a liaison between VIP guests and tour management, responsible for responding to guest inquiries and resolving any issues that may arise.- Managing VIP itineraries for guests, including on-site check-in, fulfillment of merchandise, credentials, side-stage access, and other VIP experiences.- Hiring and managing daily local VIP staff to assist with setup, management, and breakdown of VIP experiences.- Managing all VIP merchandise inventory and ensuring it is fulfilled with VIP packages.- Ensuring guests receive an exceptional experience and customer service, delivered through efficient project management skills, attention to detail, and multitasking abilities.- Overseeing the sale of additional VIP packages for each tour date.- Assisting Tour Manager with local Marketing and Radio requests, delivering credentials to artist guests, and escorting local winners for an additional meet & greet for Friends & Family.- Handling all VIP tour settlements, managing payment of local staff and delivering expense reports.

As the VIP Nation Tour Rep for Los Angeles Azules, I was responsible for coordinating and advancing the on-site VIP experience for the Dharma tour, working closely with tour managers, artist management, venues, and the VIP Nation team. Responsibilities included:- Coordinating and overseeing all VIP events.- Acting as a liaison between VIP guests and tour management, responsible for responding to guest inquiries and resolving any issues that may arise.- Creating and managing VIP itineraries for guests, including on-site check-in, fulfillment of merchandise, and other VIP experiences.- Hiring and managing daily local VIP staff to assist with setup, management, and breakdown of VIP experiences.- Managing all VIP merchandise inventory to be fulfilled with VIP packages.- Ensuring guests receive exceptional customer service, delivered through efficient project management skills, attention to detail, and multitasking abilities.- Delivering and managing nightly recap reports, financial reports, and tour settlements.

Part-time freelance graphic designer for Sunrise Brands email marketing team. Apparel and fashion brands include: NYDJ, Seven7 Jeans, Coldesina, TAGS, American Rag, and No!

Provide digital and social media strategy and management for various LTM Digital clients and assist with digital marketing and social media audits.

Contracted by Epic Rights to be the bilingual Spanish speaking merchandise manager on the the MANÁ 2019 Rayando el Sol Tour. Assisted with artist relations on a day-to-day basis and delivered daily sales reports to Epic Rights and Maná artist management team. Responsible for making decisions related to stocking, pricing and presenting merchandise at all venues for tour and worked with the Logistics and Tour Marketing teams to make sure sales goals were being met in major markets.

Firework, a fast-growing social short-form video app hired me to assist Director of Growth and Marketing with all marketing and event initiatives. Focused on executing GTM strategies to bring new users to Firework during a critical moment where Creators were leaving Musically/TikTok. Managed a full college event marketing strategy across the United States to introduce Firework to college students. Executed Firework partnership deals and managed conference activation strategy at Playlist Live and with other video/creator focused conference. In addition, I helped run social media channels for Firework and created graphics as needed for Directors and Executive team.

The Free Noms (past handles include @SXSWFreeNoms/@SouthByFreeNoms) is a must-follow unofficial SXSW source and real-time guide covering all the free food and drinks at the yearly South By Southwest Festival. With over 30K+ followers on Twitter, it has positioned itself as a SXSW influencer and curator having been featured on Mashable, Buzzfeed, Austin360 and numerous other blogs and websites. All The Free Noms has worked with American Apparel, Redbull Sound Select, Spin Magazine, Keep A Breast, and other brands to drive traffic and buzz through giveaways and coverage at SXSW.

Contracted to assist founders with micro influencer marketing campaigns from start to finish. Built, managed and executed various micro influencer campaigns for clients. In addition, I assisted in creating and implementing.the process of how to build campaigns and select influencers based on client goals, needs and demographics. Managed all communication and relationships between influencers selected to participate in campaigns and delivered marketing reports on campaign KPIs and results. Helped launch and manage Ambassadher social media presence and provided digital strategy and daily engagement of social channels. Clients ranged from CPG brands in Food, Beauty, Wellness and Tech.

- Helping transfer current website content to a new CMS platform system- Design and edit digital graphics for web- Publish and update content on websites- Edit and build Artist and News pages on umpg.com

- Development and implementation of all digital and social outreach initiatives - Oversee digital and social media strategy and management of Keep A Breast online properties and social channels.- Assist with creation of online and offline graphics, content and collateral.- Assist with creation of educational and awareness building content for Keep A Breast and Non Toxic Revolution websites and social media.- Assist Director of Marketing with digital and email marketing initiatives and campaigns.- Handle all technology-related activations at outreach events for Traveling Education Booth to launch surveys and acquire supporter and donor information - Serve as artist relations to closely work with music industry ambassadors and influencers on collaborations, fundraisers and content- Maintain and manage Keep A Breast and Non Toxic Revolution websites- Headed the re-launch of Keep A Breast Check Your Self! app on Google Play and App Store and launch of global campaign- Travel with Traveling Education Booth on Vans Warped Tour- Launch online fundraising campaigns and initiatives- Oversaw freelancers, agencies and interns

Contracted to assist with various accounts and projects, including in-house graphic design and building out marketing decks as needs. Primarily focused on designing and creating marketing collateral for the Denny's AllNighter program. Re-designed the current FilterMagazine.com and Toyota's UpTheAntics.com website. Pre-production for American Rag's involvement on the Vans Warped Tour 2010. Designed logo and website creative for Filter Magazine's Culture Collide Festival. Other clients and projects included: Dickies, Toyota, and Macy's American Rag.

Handled daily execution and tear down of on-site activation for American Rag on the 2010 Vans Warped Tour. Organized, coordinated and oversaw nationwide Ragged street team that passed out over 40K copies of Ragged Mag. Delivered daily field marketing updates along with images of all activities and events. Updated Ragged Mag Twitter on a daily basis with relevant news and giveaways. Handled all artist relations for daily autograph sessions with artists and bands. Organized, executed and oversaw Ragged Mag's Fashion Correspondents program that featured several female (and male) artists updating with fashion blogs during the duration of the tour.http://www.raggedmag.com

On-site coordinator for all Denny's AllNighter After Parties where fans had the opportunity to meet Warped Tour artists and bands at their local Denny's restaurant after the show. Oversaw all artist relations and executed over 20 of these events at various Denny restaurants across the country. Daily execution of promotion at each show with premiums distributed and collection of emails. Delivered daily field marketing reports of overview of events along with images to be used for blog updates. Managed and maintained @DennysAllNightr social media engagement with fans with giveaways and news updates.

Contracted to assist with online reach, engagement and management on various film projects through various social media platforms. Clients included Zombieland, Armored, Legion, Summit on the Summit, and Michael Jackson's This Is It.

Brought on to design, implement and manage Fan2Band's social media presence and consult on Shout Crowd social marketing ideas for potential clients. Executed online promotions and contests to raise engagement levels with Fan2Band's users and the artists on the Fan2Band platform. Assisted with graphic design as needed.

Assisted Marketing Department with maintaining social media profiles up-to-date, and designed online graphics as needed. Focused on resizing artist graphics and listing of shows through CMS backend for Goldenvoice.com and ClubNokia.com. Designed and wrote weekly Goldenvoice newsletter. Assisted Marketing Managers with design of pre-sale e-cards for email blasts of future shows. Created online marketing graphics for Coachella.

Responsible for daily execution and tear down of on-site activation for Alternative Press on the 2008 Vans Warped Tour. Focused on distributing the official Warped Tour Program sponsored by Alternative Press throughout the tour. Coordinated daily duties and responsibilities for nationwide street team. Oversaw subscription sales and handled all finances. Handled all artist relations for daily autograph sessions with artists and bands. http://www.altpress.com

Escorted and oversaw all Hot Topic/Taste of Chaos 2008 VIP winners for the entire tour. Responsible for all Hot Topic signage to be up and visible. Coordinated artist relations for VIP riser for meet and greets. Assisted at Hot Topic/Taste of Chaos in-stores that were held in select markets.

Assisted Buzznet editorial department with content creation and programming. Created graphic design headers for Buzznet's most popular topics and tags and assisted editors with photo editing as needed. Light copy editing. In addition assisted manager of promotions and contests with research and ideas.

Assisted VP of Artist Relations and Product Management directly with day to day needs. Handled online orders and shipping of merch orders. Assisted promotion and marketing efforts of music tours. Managed social media presence of label and artists. Maintained website updated with content, news and media. Launched online contests for album releases and launches. Artists included: Say Anything, Meg And Dia, Bob Dylan, The All-American Rejects, Limbeck, Push To Talk, River City High, The Honorary Title, Weatherbox.