* ArchitectingAt Craveable Brands, the restaurant chain encompassing Red Rooster, Oporto, Chicken Treat, and Chargrill Charlie's, I orchestrate transformative data initiatives that power growth and innovation.* LeadershipMy tenure witnesses me assembling and leading a dynamic team of data engineers and external consultants, uniting diverse talents towards a singular goal.* Data WarehousingIn just 1.5 years, I achieved a remarkable accomplishment - constructing a robust data warehouse infused with cutting-edge data modeling practices. This consolidation of the company's extensive data spectrum, from sales metrics to customer insights, addressed long-standing challenges.* CDPBuilding upon the data warehouse's foundation, my team introduced a consolidated Customer Data Platform (CDP), empowering digital campaigns to soar and augment sales.* Data FabricTransformation of our data integration landscape. The introduction of a new data fabric streamlined processes, saving substantial resources annually, and accelerating the incorporation of novel data sources.* Data VarietyIn under a year, our dynamic approach has integrated a myriad of new data sources, unleashing an influx of insights previously untapped.* Data SecurityBy leveraging Google as our data warehouse, a host of data security initiatives were implemented, ensuring information integrity and compliance.* AI AdvancementsCraveable Brands now stands on the threshold of an exciting data-driven future, poised to unleash the power of AI (Google ML) in the next chapter of our journey.

* Data ArchitectureAs Data Architect turned Data Product Owner at KFC, I ignited a data revolution that propelled our business to new heights. I architected a future-ready data platform, making KFC SOPAC the global pioneer in Snowflake adoption and Australia a hub for Snowflake/Azure synergy.* Strategic RoadmapI defined a 3-year data roadmap for KFC Australia, adopted as best practices across YUM markets. During the COVID-19 challenge, our data strategies and BI decisions fueled revenue growth. I led a 500%+ boost in BI usage within 2 years, empowering every Australian store with consistent KPI insights.* ModernisationUpgrading from legacy systems to cutting-edge cloud technology, I crafted vital KPIs and tools for 1000+ stakeholders. Managing a 30+ terabyte data warehouse, I delivered tactical data products, powering KFC's goals. My agile-driven culture transformation amplified efficiency, while a team of 9(3 internal, 6 consultants) executed diverse projects on time and within budget.* Innovative Cloud ArchitectureA data access revolution underpinned my vision, providing 100x faster insights. I orchestrated seamless data sharing, migration plans, and rapid access, optimising efficiency and compliance.* Marketwide ImpactBenchmarking KFC markets, I swiftly executed strategic plans, driving business impact and customer platform adoption. Employing Advanced Analytics and Data Science, I streamlined processes, catalysing sales growth.

* Data EvolutionAt KFC, I initiated a transformative journey as a Data Warehouse Developer, shaping the data landscape for remarkable impact.* RoadmapCrafting a visionary Data Roadmap for the next 3 years, I set a gold standard for other markets to follow. This blueprint steered KFC's data-driven trajectory and bolstered strategic decisions.* Cloud-Powered RevolutionIn 2019, I orchestrated a Data Revolution, introducing a cloud architecture that revolutionised access. The data ecosystem transformed with Data Share, Migration Plans, and an astounding 100x acceleration in data insights.* Agile TransformationI led an Agile Culture metamorphosis within the Data Team, unlocking new levels of collaboration, adaptability, and innovation.* Data-Driven Growth & SalesStrategically harnessing data, I propelled business growth and supercharged sales through insightful analysis and foresight-driven decisions.* Global First: Snowflake PioneeringKFC soared as the world's debutant in Snowflake adoption, marking a revolutionary leap in data management and analysis.* Empowering Insights for AllInternal stakeholders, spanning Marketing to Operations, relied on my expertise as I consistently delivered valuable data and insights to over 100 users.* External PartnershipsExternal data customers gained unprecedented insights through my facilitation of data access and enriched analytics, nurturing invaluable partnerships.* Field SupportEmpowering over 800 field users, I provided actionable data to enhance operations and strategic decision-making.

🔹 Driving Data ExcellenceAs a BI Leader at the NSW Department of Education (NSW DoE), I aimed to make data work smarter for the organisation. Focusing on practical solutions and teamwork to achieve our goals.🌐 Modernising How We Use DataI took charge as the BI Leader, guiding us through technical improvements like better project management and deployment. We embraced a flexible way of working, called Scrum, which helped us collaborate effectively and stay nimble.🚀 Smart Moves for GrowthTo boost our growth, I made sure we used data to make informed decisions. By finding insights into the data, we paved the way for the company to expand.🔧 Tackling Complex ProjectsI successfully managed a range of challenging projects, all delivered on time and within budget. I used my technical know-how and strategic thinking to turn obstacles into achievements.🛠️ Tech Tools I UsedI used various tools to enhance our data capabilities, like:* Data Vault 2 Methodology and Modelling to keep track of data history* Star-schema dimensional modelling to organise data effectively* SQL Server 2016 for managing our data* SSAS tabular mode for creating useful data structures* Power BI to let everyone analyse data easily* SSRS Mobile and SSRS for reporting* SSIS and procedural methods to move and manage data* Azure Data Factory to link data from different places* Azure SQL database for data storage* Azure Machine Learning for predicting future trends from data.

🔹 Guiding Growth Through SolutionsAs Head of Solutions at AI Australia, I played a vital role in shaping the organisation's trajectory. I led by example, nurturing new consultants and collaborating closely with directors to inform strategic business choices.🔧 Leadership & Technical ExpertiseI served as a mentor, overseeing the recruitment and training of consultants. Beyond leadership, I actively participated as a technical developer across multiple projects, including noteworthy engagements with organisations such as NSW Department of Education (ITD), NSW Health (LHD, PHD, Karitane), Moneysoft, Velocity, Flexigroup, and more.🚀 Enabling Success with TechnologyIn this dynamic role, I harnessed a range of technologies to drive innovation and results:* Leveraged Data Vault 2 Methodology and Modelling to preserve data history* Implemented star-schema dimensional modelling for optimized data structures* Utilised SQL Server 2016 for robust data management* Employed SSAS tabular with DAX for creating data models* Crafted impactful reports and dashboards using Power BI and SSRS* Expertly executed ETL processes through SSIS and procedural methods* Seamlessly integrated on-premise and cloud data with Azure Data Factory and Gateway* Utilised Azure SQL database and Azure SQL DW for scalable data storage* Pioneered the adoption of Azure Machine Learning for predictive insights (in progress)* Managed project workflows effectively using VSTS (Scrum).

🔹 Empowering Growth Through DataAt Lopes Real Estate, I excelled as the BI Executive Manager, spearheading pivotal advancements that fueled growth and strategic evolution.🔧 Dynamic BI LeadershipI crafted and implemented strategic KPIs, harmonising data within our warehouse to accelerate post-IPO expansion.📈 IT & RevenueBy synergising with the IT department, I contributed significantly to catapulting revenue from R$ 5 billion in 2008 to an exceptional R$ 20+ billion by 2013.🚀 Guiding Vision & DevelopmentMy dual role as a visionary leader and technical developer facilitated projects bridging strategy and execution, utilising T-SQL, Power BI, and Oracle BIEE.🌐 Unified Insights for 14,000+ AgentsA crowning achievement was an integrated dashboard, empowering over 14,000 real estate agents with actionable KPI insights.💡 Automation & Self-ServiceInnovative solutions included automated marketing campaign segmentation, enabling streamlined workflows and self-service analytics through SSRS and Power BI.📊 Enhanced Governance & QualityI introduced financial and operational governance reports, elevating transparency, and spearheaded a smart dashboard for data quality assurance.

🔹 Empowering InsightsCredigy witnessed my transformative journey, from Database Analyst to Database Coordinator, and eventually, to the pivotal role of Business Intelligence Coordinator.🔧 Progressive GrowthSwiftly evolving from Database Analyst to Database Coordinator within six months showcased my rapid adaptability. A year later, I assumed the role of Business Intelligence Coordinator, a testament to my dedication and proven track record.📈 Team LeadershipGuiding a versatile Business Intelligence and Database Production Team of 5 to 6 analysts, I spearheaded new projects that harnessed collective expertise for impactful outcomes. A standout achievement was my system to identify and rectify data inconsistencies, reinforcing data integrity and reliability.🔍 Data StewardshipMy stewardship extended to overseeing meticulous data cleansing and seamless import of 2+ million accounts and client debits into the production environment. Innovative automation strategies led to a marked reduction in request tickets, streamlining processes, and enhancing operational efficiency.📊 BI Mastery & InsightsLeveraging my technical expertise, I crafted compelling dashboards and BI reports using tools like SSRS 2005 and procedural techniques (T-SQL). Employing DTS (SQL Server 200) and Bulk insert (T-SQL) for ETL, I harnessed Analysis Services (SSAS) to construct data-rich cubes revealing valuable insights.🗂️ Architecting Data SolutionsAs custodian of the database modelling architecture in Microsoft SQL Server 2005, I laid the foundation for seamless systems' solutions and BI applications. This ensured cohesion and robustness across our data landscape.📅 Project ManagementWith a meticulous approach, I employed PMI-based methodology to craft project plans, leveraging tools such as MS Project. This resulted in streamlined project execution and on-time deliveries.

🔹 Digital VenturesAt just 13 years old, I embarked on a visionary venture, founding Logicativa, a WEB development company specialising in websites crafted using open-source technologies like PHP and MySQL.🔧 Youthful EntrepreneurshipMy entrepreneurial journey began with Logicativa, where I transformed innovative ideas into tangible digital realities.📈 ResponsibilitiesMy multifaceted role encompassed commercial management, nurturing client relationships, and identifying user and business needs.💼 Key DutiesOrchestrating Commercial Matters and CRM to foster lasting client connections.Translating user and business needs into comprehensive requirement specifications.Driving website development using a diverse tech toolkit including HTML, CSS, Javascript, ASP, PHP, Access, and MySQL.🌟 A Legacy of AchievementDuring 2000-2006, Logicativa achieved a significant milestone by developing approximately 30 websites and internet systems.🔍 Navigating Challenges with HungerLogicativa's journey was marked by tenacity, overcoming challenges with a pioneering spirit.