As the VP of Marketing at Vuer, I lead the charge in crafting and executing marketing strategies that place us at the forefront of the tech industry. My focus is on staying deeply connected to the rapidly evolving streaming ecosystem, ensuring that our marketing efforts remain fresh, adaptive, and ahead of industry trends.A core part of my role involves bridging the gap between market demands and our technological capabilities. I provide critical insights and strategic direction that empower our teams to create standout products. My approach centers on continuous reinvention, always looking for new ways to innovate and differentiate Vuer in a competitive landscape.Building and maintaining strong relationships with our commercial partners is another key aspect of my work. I’m committed to ensuring that Vuer is seen as a trusted ally, capable of delivering tailored solutions that address our partners' unique challenges and contribute to their success.On a daily basis, I ensure that our marketing remains agile and closely aligned with the ongoing evolution of the industry. By keeping our strategies sharp and responsive, I help Vuer not only keep pace with, but lead, the charge in streaming tech innovation. My ultimate goal is to push boundaries, set new standards, and solidify Vuer’s position as a pioneering force in the digital space.

* Develop and implement comprehensive commercial plans for the Horeca trade, driving growth and increased product penetration. * Lead customer segmentation strategy, targeting, data mining, and reporting to enhance sales effectiveness and brand presence. * Achieve a 37% annual sales increase through the successful execution of tailor-made service programs. * Collaborate with the Sales department to enhance customer-facing marketing programs and improve sales performance. * Managed a $5.3M budget, optimizing marketing spend across channels. * Mentored a team of 14 managers, expanding brand presence in North and South America. * Analyze and communicate business orientation, forecasts, and performance to board directors.

As a strategic-thinking marketing executive with over 15 years of experience managing food and liquors brands for national and international companies, I have earned reputation for consistently project developments with a strong focus on performance and effectiveness. With a passion for creativity and proven abilities implementing innovative marketing/commercial solutions I have been able to generate sales growth through multiplatform content portfolios enlargement and linear channel distribution in different positions I have led during my career. In my current position as CMO I am proud to continue to play an instrumental role in the success of the positioning and expansion of a international company in the US market implementing advanced marketing solutions to deliver organizational performance improvements and the scope of commercial targets in time record. I am professional who enjoys takes big challenges and turns them into great successes.

* Develop a 5M/year business model based on strategic alliances with luxury brands. * Developed and executed business-to-consumer brand advertising, messaging, and creative development. * Led and collaborated with the management team to position the company among the main BTL agencies in the * country specialized in high profile companies and high-end brands. * Introduced technology to optimize marketing efforts, including targeted email campaigns, websites, and social * Achieved cost savings of 8-12% per year through restructuring of processes and commercial agreements. * Tracked and analyzed ROI and POC for all brand projects and investments. * Accountable for capital investment, marketing budget and P&L management. * Create annual operating and sales plans, including forecasting and promotions. * Managed business with Key Accounts, ensuring compliance with annual plan expectations. * Led public relations efforts to maximize exposure for consumers and participating brands.