Business Developer and Sales Manager – Catalyst ToolsAs a Business Developer and Sales Manager at Catalyst Tools, my primary focus is driving growth by connecting marketing professionals with the advanced AI and data analytics solutions they need to succeed.My responsibilities include:🔹 Identifying and developing new business opportunities to expand Catalyst Tools’ client base.🔹 Building and maintaining strong relationships with key stakeholders and decision-makers in marketing and strategic roles.🔹 Collaborating with cross-functional teams to align sales strategies with product development and client needs.🔹 Demonstrating the value of AI-driven insights to help marketing professionals gain a deeper understanding of their target companies, optimize their strategies, and achieve better results.🔹 Negotiating and closing deals that contribute to the company’s growth and success.

In Consultation and Strategy, I assist the company's Key Accounts in understanding how to best utilize TikTok's advertising products to achieve their business objectives. This includes providing recommendations on ad types, creative formats, audience targeting, A/B tests, and bidding strategies.

A conglomerate of 5 companies:‭𝙎𝙖𝙡𝙪𝙙 𝙀𝙭𝙥𝙧𝙚𝙨𝙨 𝘾𝙤‭𝘾𝙤𝙢𝙛𝙖𝙧𝙘𝙤‭𝙉𝙖𝙩𝙪𝙧𝙖𝙡 𝙃𝙤𝙢𝙚‭𝙉𝙪𝙩𝙧𝙖𝙡𝙖𝙗‭𝘿𝙚𝙥𝙝𝙖𝙧𝙢𝙖Specialized in the manufacturing, distribution, and commercialization of health, beauty, and wellness products.• Innovated in the deployment of highly effective sales funnels, consistently surpassing strategic KPIs and objectives.• Directed multidisciplinary teams to elevate digital and retail campaign effectiveness, resulting in a substantial increase in sales figures for all 5 holding companies.• Effectively drove sales growth, improved profitability, enhanced brand positioning, and heightened customer satisfaction across the group brands.• Played a pivotal role in the import and distribution processes in Colombian channels, broadening brand reach in both traditional and digital markets.

• Spearheaded innovative digital and omnichannel marketing initiatives, significantly boosting sales across 5 E-commerce platforms while enhancing both traditional and contemporary sales channels.• Led the strategic launch and market expansion of Chomis Garden and Lipop US in the U.S., significantly boosting their sales footprint on Amazon and other E-commerce Platforms.• Maximized digital ROI, achieving a fivefold return on investment across 5 E-commerce sites through advanced digital marketing tactics and ad spend optimization.

‭• Responsible for carrying out the commercial and positioning strategy of the products at a national level.‭• Participated in the following international business rounds, leading negotiations and generating an impact on the company's international sales:𝙋𝙖𝙘𝙞𝙛𝙞𝙘 𝘼𝙡𝙡𝙞𝙖𝙣𝙘𝙚 𝘾𝙤𝙪𝙣𝙩𝙧𝙞𝙚𝙨 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙍𝙤𝙪𝙣𝙙 𝟮𝟬𝟮𝟬𝙈𝙖𝙘𝙧𝙤𝙧𝙧𝙪𝙚𝙙𝙖 𝟳𝟬 𝟮𝟬𝟭𝟴- 𝘽𝙞𝙘𝙚𝙣𝙩𝙚𝙣𝙖𝙧𝙞𝙤 𝟮𝟬𝟮𝟬𝙇𝘼𝘾𝙁𝙇𝘼𝙑𝙊𝙍𝙎 𝘾𝙤𝙡𝙤𝙢𝙗𝙞𝙖 𝟮𝟬𝟭𝟵‭• I contributed and executed the negotiation of the sale of Sacha Inchi Oil in international issues, generating its export to countries such as Canada in 2020, Spain in 2021-2022 and the United States in 2021.‭• I negotiated with the main chains of the traditional channel in Colombia such as: Grupo Éxito, Carulla and Grupo Cencosud-Jumbo, generating the coding of our product and executing campaigns to create a strong brand presence in the market.