Luis Miranda

Luis Miranda Email and Phone Number

Group Strategy Director w/ a strong accent, and even stronger ideas / Entertainment & Multicultural Expert / 🎧 DJ & Music Producer @ Critical Mass
Luis Miranda's Location
Marina del Rey, California, United States, United States
Luis Miranda's Contact Details

Luis Miranda work email

Luis Miranda personal email

n/a
About Luis Miranda

Originally from Spain, yes I have a strong accent and even stronger ideas!I’m a bilingual forward-thinker and doer with 15+ yrs of brand strategy and creative marketing experience that has led to business growth, long-lasting impact, and award-winning creative campaigns across diverse media ecosystems. I'm an expert in brand building in the modern world.I love studying people and culture and leveraging data and creativity to help brands solve business problems in new, meaningful ways that influence people's behavior and positively contribute to society.My passion for effectiveness has led me to win several Effie awards, judge the North American Effies, and lecture on marketing effectiveness at Miami Ad School.When working with teams, I enjoy leading as the strategy captain and being a hands-on strategist when necessary. In the past, I've successfully worked for and collaborated with companies like Kajabi, AKQA, RGA, Cashmere, Acento, Orci, Gallegos United, Razorfish Publicis, FCB, JWT, etc.. where I’ve helped win many new businesses.My experience covers many blue-chip brands, Hollywood and video games studios, CPG brands, Streamers, start-ups, and all types of brands, working for different target audiences and a wide range of categories: Entertainment, Gaming, Telecom, Creator Economy, Consumer Electronics, Banking, Automotive, Hospitality, Fashion, Drinks and Spirits, Skincare, Food Chains, FMCG, and Retail.Some clients I've worked for:Nike, Lionsgate, Electronic Arts, Bethesda Game Studios, YouTube, Evil Geniuses, Amazon Studios, EXOS, Venmo, Facebook, Chick-Fil-A, Comcast, Stella Artois, Smirnoff, Wells Fargo, Lowes, Honda, Acura, and Space Ibiza, among many others.Besides helping brands grow, I enjoy mentoring (currently via ADPList / The 30-minute University of Planning) and sharing my passion for creative marketing. I've been actively speaking at events and lecturing in advertising and business schools like Hoala, IED, and Miami Ad School. Since 2016, I have been a regular guest instructor with Miami Ad School in different campuses: SF / NY / Miami / RD, teaching Modern Brand Building, Effectiveness, and Entertainment Marketing, among other topics.When I’m not influencing people’s behavior in the market, I’m doing it on the dancefloor as a top-charting international DJ & music producer => www.djluismiranda.com

Luis Miranda's Current Company Details
Critical Mass

Critical Mass

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Group Strategy Director w/ a strong accent, and even stronger ideas / Entertainment & Multicultural Expert / 🎧 DJ & Music Producer
Luis Miranda Work Experience Details
  • Critical Mass
    Group Strategy Director
    Critical Mass Oct 2024 - Present
    Calgary, Alberta, Ca
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  • Nice&Frank
    Group Strategy Director
    Nice&Frank May 2024 - Jul 2024
    New York, Us
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  • Deutsch La
    Sr. Strategy Director
    Deutsch La Jan 2024 - Mar 2024
    Los Angeles, California, Us
    Walmart+ and Walmart Business
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  • Luis Miranda Strategy
    Brand Strategy Consultant
    Luis Miranda Strategy Jun 2022 - Jan 2024
    Some agencies I've worked for: R/GA, AKQA, Deutsch LA, Cashmere, RPA, Ueno, Opus LA, Acento, Baru, Orci, Gallegos United, PHD, O1, Exposure LondonPast clients: Nike, EA, Bethesda Game Studios, Evil Geniuses, Amazon Studios, Venmo, Walmart, Chick-Fil-A, Comcast, Stella Artois, Smirnoff, and Wells Fargo, among many others.
  • Miami Ad School (M.Ad School)
    Guest Instructor
    Miami Ad School (M.Ad School) Dec 2017 - Dec 2023
    Miami, Fl, Us
    Guest instructor for Effectiveness, Entertainment Marketing and Conceptualization across the SF, NY, Miami and Punta Cana offices.
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  • Akqa
    Sr. Strategy Director
    Akqa Apr 2023 - May 2023
    San Francisco, Ca, Us
    Worked with the AKQA Tokyo office, leading the strategy for a pitch in the beauty category across Japan, China and South Korea.
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  • Deutsch La
    Sr. Strategy Director
    Deutsch La Dec 2022 - Mar 2023
    Los Angeles, California, Us
    Led the creation of a new Multicultural strategy for Lowes. Implemented a new GTM approach with focus on cultural strategy. Facilitated client workshops.
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  • Kajabi
    Director Of Brand Marketing
    Kajabi Aug 2021 - Jun 2022
    Irvine, California, Us
    - Led Brand strategy and Brand Marketing, focusing on Content, Social, and PR. - Developed creative strategy for storytelling and storydoing initiatives.- Defined, managed, and tracked brand health goals and results.- Collaborated cross-functionally with Product Marketing, Content, Partners, Growth, and Research. - Led GTM for brand initiatives and cultural moments.- Oversaw social listening and cultural research
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  • Akqa
    Sr Strategy Director
    Akqa Jan 2021 - Aug 2021
    San Francisco, Ca, Us
    -Electronic Arts (Global Influencer Platform)-Bethesda Studios (Community Program)-Chick-Fil-A (Digital Holiday Campaign )-GoFundMe (Brand Campaign)Worked as freelancer across different offices: San Francisco, Atlanta, DC
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  • R/Ga
    Sr. Strategy Director
    R/Ga Dec 2018 - Sep 2020
    New York, Ny, Us
    Worked with the Portland and LA offices in different projects between 2018-2020Nike Kids (Content Strategy)Western Digital (Naming)Amazon Music (Campaign Strategy)Netflix (Pitch)
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  • Content Creation Academy | Mas_Pc + Google
    Co-Founder And Strategy Lead
    Content Creation Academy | Mas_Pc + Google Nov 2018 - Aug 2020
    I was strategy lead and co-founder in partnership with Google Latam and Miami Ad School.
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  • Trailer Park
    Group Strategy Director
    Trailer Park Dec 2015 - Oct 2017
    Los Angeles, Us
    Clients: YouTube | Netflix | LA Rams | Lionsgate |Disney | Marvel | Feld Ent. | Disney | Neutrogena |ToshibaI led a team of 7 strategists to develop the marketing strategy and Go to Market for YouTube Red Original series and films (25 shows per year), working with both internal teams and external agencies (key art, social, PR) to launch campaigns and develop compelling creative, working with some of the biggest YouTubers in the world.I conducted large-scale audience and fanthropology reports for major film franchises, using in-depth social listening to understand audiences better and build stronger fan communities.I helped my clients to behave like innovative entertainers and Entertainers to think like innovative marketers to create value for people at the intersection of Technology, Content, and Culture.I managed and mentored a great team of 7 strategists to deliver effective strategies & ideas that inspire creative teams to deliver growth and business results.Additionally, I was part of the Engine VR Task Force and supervised "Cultural Threads", our internal quarterly publication that spots the threads and trends that matter in culture.
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  • Trailer Park
    Integrated Strategy Director
    Trailer Park Oct 2014 - Dec 2015
    Los Angeles, Us
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  • Grupo Gallegos
    Strategy & Innovation Director
    Grupo Gallegos Mar 2013 - Sep 2014
    Huntington Beach, Ca, Us
    Working at the intersection of creativity, strategy, media, and technology across all the clients of the agency. The work I worked on was recognized with Gold Effie and different creative awards at Cannes and other important festivals
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  • Grupo Gallegos
    Associate Planning Director
    Grupo Gallegos Mar 2012 - Mar 2013
    Huntington Beach, Ca, Us
    Led a team of 3 strategists to deliver the most creative and effective Marketing and Communications Strategies in the US Hispanic Market through all media for a variety of clients, including Comcast, California Milk Producers Board, Valvoline, Clorox, new business as well as for Toshiba LATAM across 7 countries.
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  • Effie Worldwide
    Judge
    Effie Worldwide Mar 2014 - Mar 2014
    New York, Ny, Us
    Judging the shortlist for Effies North America
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  • Wysiwyg
    Head Of Creative Strategy
    Wysiwyg Aug 2009 - Feb 2012
    Madrid, Madrid, Es
    Led 4 strategists to leverage advantageous branding positions mainly from the social & digital space, for our clients like Burger King, Levi's, Mercedes Benz, Open Bank, Melia International Hotels, Cutty Sark, Schweppes, Trina, Ono, DinoSol, Micropolix, etc...- International Coordination with agency partners Duke/Paris for Levi’s- Key contribution to winning significant local new business: OpenBank, Movistar.- Supervision of Research projects (Qual, Quant, Listening) - Strong co-creation and collaboration with Analytics & UX team
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  • Istituto Europeo Di Design
    Co-Director Of Digital Branding - Executive Master
    Istituto Europeo Di Design 2009 - Sep 2011
    Milan, Milan, It
    Founder and director of the Digital branding Master course at IED.
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  • Apg Spain
    Founder And Board Member
    Apg Spain Jun 2004 - Nov 2010
    Madrid, Community Of Madrid, Es
    Founder of the Account Planning Group Spain, the professional association for Marketing and Advertising Strategists. I managed member communications and the organization of events, where we invited some of the most brilliant strategist and thinkers at that time like John Steel, Martin Weigel, John Grant, Russell Davies, Gareth Kay, Faris Yakob, Ian Tait and many more
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  • Publicis
    Senior Creative Strategist
    Publicis Sep 2006 - Aug 2009
    New York, New York, Us
    Planning strategies & brand ideas for Carrefour, San Miguel & Renault- Creative Brief with a strategic-creative insight.- Pre and Post-tests of creative campaigns with quantitative and qualitative analysis.- Organtization and analysis of sources and investigative methods: (BAITS, IOPE, CCS,etc.)- Coordination of Planning at international level in conjunction with Publicis Conseil (Paris)
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  • Publicis Singapore
    Regional Strategic Planner
    Publicis Singapore Sep 2008 - Jan 2009
    Singapore, Sg
    Worked for Citibank (APAC), Oral B (APAC) , Garnier (Singapore) & new business (Singapore Tourism Board)- Multicultural research and creative strategy interpretation & validation- Communication plans APAC- Digital Strategy
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Luis Miranda Skills

Digital Marketing Digital Strategy Creative Strategy Strategy Customer Insight Advertising Social Media Marketing Integrated Marketing Social Media Online Advertising User Experience Digital Media Mobile Marketing Marketing Brand Development Brand Architecture Media Planning Multicultural Marketing Interactive Marketing Interactive Advertising Creative Direction Brand Management Online Marketing Analytics Marketing Research Web Analytics Product Innovation Plannning Concept Design Marketing Strategy Sem Relationship Marketing Marketing Communications Music Industry Multicultural Strategy Hispanic Marketing Us Hispanic Market Strategic Planning Market Research Leadership Business Strategy Agile Methodologies Agile Testing Usability Content Marketing Content Strategy Strategic Thinking Mobile Applications Music Marketing Entertainment Marketing

Luis Miranda Education Details

  • Mit Sloan School Of Management
    Mit Sloan School Of Management
    Artificial Intelligence For Business Strategy
  • Mit Sloan School Of Management
    Mit Sloan School Of Management
    Business Sustainability Strategy
  • Marketing Week Mini Mba With Mark Ritson
    Marketing Week Mini Mba With Mark Ritson
    Brand Management
  • Mit Sloan School Of Management
    Mit Sloan School Of Management
    Algorithmic Business Thinking
  • General Assembly
    General Assembly
    Product Management Bootcamp
  • General Assembly
    General Assembly
    User Experience Bootcamp
  • Esic Business & Marketing School
    Esic Business & Marketing School
    Marketing & Branding
  • Universidad Complutense De Madrid
    Universidad Complutense De Madrid
    Marketing
  • Universidad Complutense De Madrid
    Universidad Complutense De Madrid
    And Applied Communication

Frequently Asked Questions about Luis Miranda

What company does Luis Miranda work for?

Luis Miranda works for Critical Mass

What is Luis Miranda's role at the current company?

Luis Miranda's current role is Group Strategy Director w/ a strong accent, and even stronger ideas / Entertainment & Multicultural Expert / 🎧 DJ & Music Producer.

What is Luis Miranda's email address?

Luis Miranda's email address is lu****@****ark.com

What is Luis Miranda's direct phone number?

Luis Miranda's direct phone number is +131084*****

What schools did Luis Miranda attend?

Luis Miranda attended Mit Sloan School Of Management, Mit Sloan School Of Management, Marketing Week Mini Mba With Mark Ritson, Mit Sloan School Of Management, General Assembly, General Assembly, Esic Business & Marketing School, Universidad Complutense De Madrid, Universidad Complutense De Madrid.

What are some of Luis Miranda's interests?

Luis Miranda has interest in All Kind Of Arts, Cultures, Entertainment And Technology.

What skills is Luis Miranda known for?

Luis Miranda has skills like Digital Marketing, Digital Strategy, Creative Strategy, Strategy, Customer Insight, Advertising, Social Media Marketing, Integrated Marketing, Social Media, Online Advertising, User Experience, Digital Media.

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