Group Strategy Director
Current
Oct 2024 - Present
AeroLeads people directory · profile
Luis Miranda Email & Phone Number
Group Strategy Director w/ a strong accent, and even stronger ideas / Entertainment & Multicultural Expert / 🎧 DJ & Music Producer
at
Critical Mass
1 work email found
@trailerpark.com
4 phones found area 310 and 928
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Group Strategy Director w/ a strong accent, and even stronger ideas / Entertainment & Multicultural Expert / 🎧 DJ & Music Producer
Location
Marina Del Rey, California, United States
Who is Luis Miranda? Overview
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Quick answer
Luis Miranda is listed as Group Strategy Director w/ a strong accent, and even stronger ideas / Entertainment & Multicultural Expert / 🎧 DJ & Music Producer at Critical Mass, based in Marina Del Rey, California, United States. AeroLeads shows a work email signal at trailerpark.com, phone signal with area code 310, 928, and a matched LinkedIn profile for Luis Miranda.
Luis Miranda previously worked as Group Strategy Director at Critical Mass and Group Strategy Director at Nice&Frank. Luis Miranda holds Artificial Intelligence For Business Strategy from Mit Sloan School Of Management.
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Email format at Critical Mass
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{first}.{last}@trailerpark.com
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Profile bio
About Luis Miranda
Originally from Spain, yes I have a strong accent and even stronger ideas!I’m a bilingual forward-thinker and doer with 15+ yrs of brand strategy and creative marketing experience that has led to business growth, long-lasting impact, and award-winning creative campaigns across diverse media ecosystems. I'm an expert in brand building in the modern world.I love studying people and culture and leveraging data and creativity to help brands solve business problems in new, meaningful ways that influence people's behavior and positively contribute to society.My passion for effectiveness has led me to win several Effie awards, judge the North American Effies, and lecture on marketing effectiveness at Miami Ad School.When working with teams, I enjoy leading as the strategy captain and being a hands-on strategist when necessary. In the past, I've successfully worked for and collaborated with companies like Kajabi, AKQA, RGA, Cashmere, Acento, Orci, Gallegos United, Razorfish Publicis, FCB, JWT, etc.. where I’ve helped win many new businesses.My experience covers many blue-chip brands, Hollywood and video games studios, CPG brands, Streamers, start-ups, and all types of brands, working for different target audiences and a wide range of categories: Entertainment, Gaming, Telecom, Creator Economy, Consumer Electronics, Banking, Automotive, Hospitality, Fashion, Drinks and Spirits, Skincare, Food Chains, FMCG, and Retail.Some clients I've worked for:Nike, Lionsgate, Electronic Arts, Bethesda Game Studios, YouTube, Evil Geniuses, Amazon Studios, EXOS, Venmo, Facebook, Chick-Fil-A, Comcast, Stella Artois, Smirnoff, Wells Fargo, Lowes, Honda, Acura, and Space Ibiza, among many others.Besides helping brands grow, I enjoy mentoring (currently via ADPList / The 30-minute University of Planning) and sharing my passion for creative marketing. I've been actively speaking at events and lecturing in advertising and business schools like Hoala, IED, and Miami Ad School. Since 2016, I have been a regular guest instructor with Miami Ad School in different campuses: SF / NY / Miami / RD, teaching Modern Brand Building, Effectiveness, and Entertainment Marketing, among other topics.When I’m not influencing people’s behavior in the market, I’m doing it on the dancefloor as a top-charting international DJ & music producer => www.djluismiranda.com
Listed skills include Digital Marketing, Digital Strategy, Creative Strategy, Strategy, and 46 others.
Current workplace
Luis Miranda's current company
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21 roles · 18 years
Luis Miranda work experience
A career timeline built from the work history available for this profile.
Group Strategy Director
May 2024 - Jul 2024
Jan 2024 - Mar 2024
Brand Strategy Consultant
Luis Miranda Strategy
Some agencies I've worked for: R/GA, AKQA, Deutsch LA, Cashmere, RPA, Ueno, Opus LA, Acento, Baru, Orci, Gallegos United, PHD, O1, Exposure LondonPast clients: Nike, EA, Bethesda Game Studios, Evil Geniuses, Amazon Studios, Venmo, Walmart, Chick-Fil-A, Comcast, Stella Artois, Smirnoff, and Wells Fargo, among many others.
Jun 2022 - Jan 2024
Guest Instructor
Guest instructor for Effectiveness, Entertainment Marketing and Conceptualization across the SF, NY, Miami and Punta Cana offices.
Dec 2017 - Dec 2023
Sr. Strategy Director
Worked with the AKQA Tokyo office, leading the strategy for a pitch in the beauty category across Japan, China and South Korea.
Apr 2023 - May 2023
Sr. Strategy Director
Led the creation of a new Multicultural strategy for Lowes. Implemented a new GTM approach with focus on cultural strategy. Facilitated client workshops.
Dec 2022 - Mar 2023
Director Of Brand Marketing
- Led Brand strategy and Brand Marketing, focusing on Content, Social, and PR. - Developed creative strategy for storytelling and storydoing initiatives.- Defined, managed, and tracked brand health goals and results.- Collaborated cross-functionally with Product Marketing, Content, Partners, Growth, and Research. - Led GTM for brand initiatives and cultural moments.- Oversaw social listening and cultural research
Aug 2021 - Jun 2022
Sr Strategy Director
-Electronic Arts (Global Influencer Platform)-Bethesda Studios (Community Program)-Chick-Fil-A (Digital Holiday Campaign )-GoFundMe (Brand Campaign)Worked as freelancer across different offices: San Francisco, Atlanta, DC
Jan 2021 - Aug 2021
Sr. Strategy Director
Worked with the Portland and LA offices in different projects between 2018-2020Nike Kids (Content Strategy)Western Digital (Naming)Amazon Music (Campaign Strategy)Netflix (Pitch)
Dec 2018 - Sep 2020
Co-Founder And Strategy Lead
I was strategy lead and co-founder in partnership with Google Latam and Miami Ad School.
Nov 2018 - Aug 2020
Group Strategy Director
Clients: YouTube | Netflix | LA Rams | Lionsgate |Disney | Marvel | Feld Ent. | Disney | Neutrogena |ToshibaI led a team of 7 strategists to develop the marketing strategy and Go to Market for YouTube Red Original series and films (25 shows per year), working with both internal teams and external agencies (key art, social, PR) to launch campaigns and develop compelling creative, working with some of the biggest YouTubers in the world.I conducted large-scale audience and fanthropology reports for major film franchises, using in-depth social listening to understand audiences better and build stronger fan communities.I helped my clients to behave like innovative entertainers and Entertainers to think like innovative marketers to create value for people at the intersection of Technology, Content, and Culture.I managed and mentored a great team of 7 strategists to deliver effective strategies & ideas that inspire creative teams to deliver growth and business results.Additionally, I was part of the Engine VR Task Force and supervised "Cultural Threads", our internal quarterly publication that spots the threads and trends that matter in culture.
Dec 2015 - Oct 2017
Integrated Strategy Director
Oct 2014 - Dec 2015
Strategy & Innovation Director
Working at the intersection of creativity, strategy, media, and technology across all the clients of the agency. The work I worked on was recognized with Gold Effie and different creative awards at Cannes and other important festivals
Mar 2013 - Sep 2014
Associate Planning Director
Led a team of 3 strategists to deliver the most creative and effective Marketing and Communications Strategies in the US Hispanic Market through all media for a variety of clients, including Comcast, California Milk Producers Board, Valvoline, Clorox, new business as well as for Toshiba LATAM across 7 countries.
Mar 2012 - Mar 2013
Mar 2014 - Mar 2014
Head Of Creative Strategy
Led 4 strategists to leverage advantageous branding positions mainly from the social & digital space, for our clients like Burger King, Levi's, Mercedes Benz, Open Bank, Melia International Hotels, Cutty Sark, Schweppes, Trina, Ono, DinoSol, Micropolix, etc...- International Coordination with agency partners Duke/Paris for Levi’s- Key contribution to winning significant local new business: OpenBank, Movistar.- Supervision of Research projects (Qual, Quant, Listening) - Strong co-creation and collaboration with Analytics & UX team
Aug 2009 - Feb 2012
Co-Director Of Digital Branding - Executive Master
Founder and director of the Digital branding Master course at IED.
2009 - Sep 2011
Founder And Board Member
Founder of the Account Planning Group Spain, the professional association for Marketing and Advertising Strategists. I managed member communications and the organization of events, where we invited some of the most brilliant strategist and thinkers at that time like John Steel, Martin Weigel, John Grant, Russell Davies, Gareth Kay, Faris Yakob, Ian Tait and many more
Jun 2004 - Nov 2010
Senior Creative Strategist
Planning strategies & brand ideas for Carrefour, San Miguel & Renault- Creative Brief with a strategic-creative insight.- Pre and Post-tests of creative campaigns with quantitative and qualitative analysis.- Organtization and analysis of sources and investigative methods: (BAITS, IOPE, CCS,etc.)- Coordination of Planning at international level in conjunction with Publicis Conseil (Paris)
Sep 2006 - Aug 2009
Regional Strategic Planner
Worked for Citibank (APAC), Oral B (APAC) , Garnier (Singapore) & new business (Singapore Tourism Board)- Multicultural research and creative strategy interpretation & validation- Communication plans APAC- Digital Strategy
Sep 2008 - Jan 2009
9 education records
Luis Miranda education
Artificial Intelligence For Business Strategy
Mit Sloan School Of Management
Business Sustainability Strategy
Mit Sloan School Of Management
Mini Mba, Brand Management
Marketing Week Mini Mba With Mark Ritson
Algorithmic Business Thinking
Mit Sloan School Of Management
Product Management Bootcamp
General Assembly
User Experience Bootcamp
General Assembly
Master In Marketing, Marketing & Branding
Esic Business & Marketing School
Business Administration, Marketing
Universidad Complutense De Madrid
Master In Advertising, Public Relations, Advertising, And Applied Communication
Universidad Complutense De Madrid
FAQ
Frequently asked questions about Luis Miranda
Quick answers generated from the profile data available on this page.
What company does Luis Miranda work for?
Luis Miranda works for Critical Mass.
What is Luis Miranda's role at Critical Mass?
Luis Miranda is listed as Group Strategy Director w/ a strong accent, and even stronger ideas / Entertainment & Multicultural Expert / 🎧 DJ & Music Producer at Critical Mass.
What is Luis Miranda's email address?
AeroLeads has found 1 work email signal at @trailerpark.com for Luis Miranda at Critical Mass.
What is Luis Miranda's phone number?
AeroLeads has found 4 phone signal(s) with area code 310, 928 for Luis Miranda at Critical Mass.
Where is Luis Miranda based?
Luis Miranda is based in Marina Del Rey, California, United States while working with Critical Mass.
What companies has Luis Miranda worked for?
Luis Miranda has worked for Critical Mass, Nice&Frank, Deutsch La, Luis Miranda Strategy, and Miami Ad School (M.Ad School).
How can I contact Luis Miranda?
You can use AeroLeads to view verified contact signals for Luis Miranda at Critical Mass, including work email, phone, and LinkedIn data when available.
What schools did Luis Miranda attend?
Luis Miranda holds Artificial Intelligence For Business Strategy from Mit Sloan School Of Management.
What skills is Luis Miranda known for?
Luis Miranda is listed with skills including Digital Marketing, Digital Strategy, Creative Strategy, Strategy, Customer Insight, Advertising, Social Media Marketing, and Integrated Marketing.
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