General Manager - Ceo
CurrentResponsible for the management, strategic direction and long term growth of Media Company, continuously developing income diversification strategy to accompany growth and long term objectives. In charge of developing Digital Strategy to become the most influential media company in Panama through its content and social media creation and distribution. Responsible for leading all aspects of P&L, sales, research, distribution, programming, digital media and legal for Media Company. Accountable for maintaining good Brand Value for TVN Media. Led transformation of local network to becoming a Media Conglomerate.Turned around the company during an economic slowdown in the country regaining audience leadership, brand value and profitability by implementing a 3 year plan that produced a 35% cost reduction and a diversified income strategy for long term growth.Launched successful OTT platform TVN Pass with over 780,000 registered users the first year of operations.