General Manager
CurrentDirected strategic development and P&L management across Colombia, Peru, and Ecuador, overseeing a team of 210 members. Achieved expense reduction, enhancing profitability and financial stability amidst market challenges.Grew sales in 2023, expanding market share and revenue despite COVID-19 impact.Implemented digital tools for productivity enhancement and cost savings, positioning the company for future growth.Elevated HR practices, earning Aspen Colombiana its first Great Place to Work certificate.