Directed strategic development and P&L management across Colombia, Peru, and Ecuador, overseeing a team of 210 members. Achieved expense reduction, enhancing profitability and financial stability amidst market challenges.Grew sales in 2023, expanding market share and revenue despite COVID-19 impact.Implemented digital tools for productivity enhancement and cost savings, positioning the company for future growth.Elevated HR practices, earning Aspen Colombiana its first Great Place to Work certificate.

Led commercial units across Colombia, Ecuador, and Peru, achieving sales growth and expanding the team from 11 to 42 members.Orchestrated successful acquisitions, driving market expansion and revenue growth.Pioneered local brand launch, achieving significant market presence and sales increase.

Experienced Business Unit Manager in the pharmaceutical industry. Led the successful launch of the Pharma Business Unit in Chile, driving sales growth and securing important contracts. Achieved significant sales growth and expanded market reach by implementing effective strategies. Strengthened sales channels, leading to increased revenue and long-term success.

Led the successful startup of Aspen Chile S.A. post Pfizer Nutrition acquisition, ensuring 105% sales budget compliance and establishing a robust legal and regulatory framework for sustainable business growth. Streamlined the hiring process and organizational structure, resulting in the effective implementation of new financial, logistics, and HR systems. Supervised a team of 28 employees, enhancing unit productivity and operational efficiency, contributing to Aspen Pharma's substantial expansion and growth in the pharmaceutical sector.

Managed infant formulas portfolio, maintaining market share leadership.Led successful launch of new media plan, resulting in significant brand recognition and market presence.

Expanded cardiovascular portfolio sales, achieving increased market share and revenue.

Managed the Cardiovascular Area, overseeing a diverse portfolio of five brands in Hypertension and Cholesterol, such as Vytorin, Zintrepid, and Olmetec. Successfully enhanced the company's position in the Cardiologic segment, contributing to revenue growth. Led the selection of a national sales team, ensuring alignment of territories and product strategies for each member. Orchestrated the launch event for Cordaptive, featuring international speakers and 300 specialists, resulting in valuable networking opportunities and increased brand credibility.

Responsible for developing customized marketing plans for agricultural, food, and SMEs, resulting in increased sales, profitability, and market share. Led market entry initiatives, enabling successful expansion of Chilean companies into international markets and driving substantial business growth. Conducted comprehensive market research and outreach activities to establish productive business relationships with potential clients and distributors for Chilean companies abroad.

Established a robust market database, enhancing marketing campaign effectiveness and customer targeting.Provided detailed reports and presentations, facilitating informed decision-making and successful marketing initiatives. Launched Roundup Energy in Spain, driving a sales increase, bolstering brand presence, and expanding market share.

Leveraged market analysis to enhance marketing strategies, increasing customer engagement.Conducted targeted research for key customers, improving sales and marketing tactics, and enhancing customer loyalty. Utilized findings to optimize distribution, improving operational efficiency.