Luis Nicho Email & Phone Number

Wellington, Florida, United States

As a global leader in information and analytics, Elsevier helps researchers and healthcare professionals advance science and improve health outcomes for the benefit of society.We have supported the work of our research and health partners for more than 140 years. Growing from our roots in publishing, we offer knowledge and valuable analytics that help our users spend more time making breakthroughs and drive societal progress.

Wellington, Florida, United States

Create business plans for key Global Channel Partners such as SAP, Honeywell, Peak Technologies by defining mutual success criteria. Execute Go To Market strategies working with multiple stake holders in Sales, Marketing, Product Development, Legal. Direct and supervise partner enablement. Recruit strategic partners to the FarEye partner community.With a mission to make logistics more efficient, predictive and organized, FarEye set out to build a robust technology platform that leading global enterprises across 30+ countries adopted. We are on the path to building autonomous logistics platform that would make it not just efficient but also self-sustaining & profitable for enterprises.

Wellington, Florida

Responsible for new business development for leading provider of foreign language training SaaS tools. Established and executed strategies for channel partners in the Corporate, Education and Public Sector verticals contributing $1M in new business revenue in year 1. Accountable for partner training and enablement in order to increase the self-sufficiency of the partners’ sales teams. In addition to channel partners, I was responsible for direct management of key mid-market and large Enterprise accounts as well as developing direct new business accounts.

Wellington Fl

As founder and General Manager of Procura International I developed dealer networks throughout Latin America and the Caribbean to distribute foodservice equipment and parts. I directed the entire sales process from lead development and qualification to order processing, export procedures and documentation while negotiating contracts with international distributors and partners to ensure compliance with US and local government laws. In its first 12 months of operations Procura International reached US$ 2M of sales and average 15-20% growth year over year.

Wellington, Florida

Conducted due diligence to acquire 100% of MerkoLAT shares by performing analysis of financial data, company valuation, tax implications, and evaluating growth potential and profitability. After assuming the ownership of MerkoLAT, I established its short, mid and long term vision and strategies.Overall responsibilities included management accountability for Sales, Finance, Accounting, Operations, Customer Care, Vendor Relations, Human Resources, Marketing and Information Technology for all operations in Florida, Mexico, Panama, Peru and Brazil.I planned and executed business development initiatives focusing on revenue growth, specifically by adding new strategic partners and vendors from Europe and Asia, and restructured sales operations for better efficiency in the market.My style of management was to empower all MerkoLAT associates, based domestically and abroad, to develop a deep sense of pride, responsibility and commitment to the company.I also directed and managed companywide CRM implementation to enable more accurate forecasting of product lines, e-marketing activities and to develop a centralized customer database with integration to company financials.After 7 years at the helm of MerkoLAT of Florida, I negotiated an employee buy-out of 100% of the company shares which was successfully executed on April 2019.

During my tenure as RSD for Latin America and the Caribbean for ProQuest I was responsible for managing all sales initiatives through out the territory. I consistently overachieved monthly and yearly sales quotas resulting in an increase of sales from US$2.5M to US$15M in a 5 year period.I was accountable for planning and executing sales strategies using direct and indirect channels and directing the sales, marketing and training teams to achieve monthly and quarterly revenue and profitability objectives .I was also responsible for the general management of ProQuest Brasil Ltda entity, supervising sales, marketing, accounting, labor, human resources and legal aspects as well as P+L responsibilities. Furthermore I recruited, hired, trained, dismissed and managed sales and support staff in Brazil, Chile, Colombia, Mexico and Florida.

Increased annual revenues by an average of 15% and exceeded sales objective by 10% by supervising and directing distributor pre- and post-sales activities including prospecting, sales calls, road shows, product training as well as provide feedback and corrective action to distributor’s progress.Was responsible for generating and executing short and long term regional business plans to develop direct local presence in the territory and restructure distribution channels by accurately forecasting quarterly and yearly results and managing the regional sales pipeline. I managed key regional accounts valued at over US$ 5M in direct sales.From the marketing side, I worked on enhancing product and company brand awareness via trade shows, conferences, promotional campaigns, and seminars, developed, led, and managed end-user and distributor training for existing and new products as well as performed market research to determine market share and penetration as well as to produce competitive market intelligence.

Plastics Machinery Division - Uniloy

Negotiated final selling prices and contract issues such as machinery delivery dates, product design, and facility layout with customers. Implemented and managed representation agreements for Central and South American agents. Prepared ROI studies to persuade prospects to make capital equipment investments, as well as commercial and technical proposals for the complete line of Uniloy Blowmolding Systems.

Master Of Science - Ms, Management

Award for Academic Excellence

Bachelor'S Degree, Industrial Engineering And Technology